If you have followed me, you know I speak about controlling what you can control in your job search.  As you set your resolutions don’t forget to focus on the results YOU want.

Here is a Henry Blodget’s post Mark Cuban: There’s Only One Thing in Life You Can Control Your Own Effort from Business Insider with links to excerpts from Mark Cuban’s new book.  Excerpts are interesting and I will let you know what I think of the book once I read it.

Cuban’s questions are solid.  The questions noted could help you too.  The best point is that for Cuban it “would have been easy to judge effort by how many hours …”, now dead on.  Too many engaged in a job search confuse effort with hours, time spent and not results.  Be careful that you don’t spent time without a focus on results, or pat yourself on the back at the end of a long day when you just put in time without forward movement toward your desered results.  The results you may well achieve from just putting in time may well be an extended job search!

What are the results you want?  What are the goals you have set to get the results you want?

My wish for you in 2012 is solid results in all you do.   Happy New Year!

If you do have the holiday blues because you need or want a new job, yet you are not sure what to do to chase the blues away, ask yourself a few questions:

-          What am I willing to do to get the job what I want?

-          Can I clearly describe the job I want?

-          When will I start to take action to get the job I want?

-          Am I willing to help someone else get want they want?

The answers may surprise you or seem painfully obvious … but if you want to land the job you want now, you must stop doing what others are doing, what you have been doing and take a hard look at what you want to do and what your ideal employer wants and needs.

If an employer wants or needs something you don’t want to provide, that employer is not your ideal employer.  

If you are not willing to help an employer get want they want – more revenue, reduced costs, a better product, more customers, and/or more sales, then you are not their ideal employee and why would they hire you!

What is causing your holiday job search blues?  

Could it be because you are trying to cram your wants and needs on an employer with different wants and needs?  OR are you trying to cram yourself into a job where the wants and needs are different than what you really want to do to achieve your goals?

Take a look at what you are doing.  Are you willing to change what you are doing?

Stop and focus on your ideal employer.  What do their issues tend to be and what do they need most right now – how would you change your personal marketing message and your job search so that your ideal employer would see you as the solution to their needs right now and say WOW, let’s talk - you are just the person we need to join our team and get the results we want in the coming year.

Here is your assignment to chase away the holiday blues.  Discover what your ideal employer wants and needs.  If you can meet those needs formulate a clear message to communicate to your ideal employer how you can deliver what they want and need and how you will help them achieve their goals.

One of the fastest ways to chase away your blues is to help someone else get what they want.  Helping an employer get what they want and need is one of the fastest ways to get what you want, to help you achieve your goals and to get hired.

Do you need more action assignment to do to speed up your search? 

Look to the right and request my gift to you – “162 Ways to Accelerate Your Job Search and Land the Job You Want”.

I often share with my clients that clarity of message rarely comes as quickly as you wish it would. Yet when it does come together, it’s like the sun breaking out at about 10am on a foggy fall morning.

 You know the mornings, those mornings that are thick, gray, the road hard to see, you feel as if you are not sure where you are going and if you are on the right road, then the sun jumps out, the color of fall is all around you.  The sky is bright; the grass green and even if the payment in front of you disappeared, you would know you are on the right road.  Trust me the message will come, if you are doing the work and the message will come.

 Many people can do this work alone without help.  They have lots of time and they enjoy solo work. 

 Others like you may not have the time nor enjoy the solo journey.  If you have discovered that having help and feedback to help you speed the process is something you are seeking, or you have a question that you want to ask to clarify your message join the next Q & A call.   I am happy to listen to your question and see if I can help you.  Have a question now?  Give me a call and let’s talk.

“Do what you love. Lead with vision and passion; use your strengths and offer unique value, the market will notice and reward you.” ~ Cindy Key

It is so easy to spend time, energy and effort on the items that take up time yet net you little in real results from your network.  It is also easy to forget to pay attention to the little things that pay big dividends.

There are many tools to help you connect with your network – LinkedIn, Facebook, Twitter, Google+, etc.  Technology has made it easy and convenient to connect. 

Yet sometimes technology robs us of the opportunity to really spend quality time with friends, business associates, customers, and possible employers.  Rarely does a technology work as well as a face to face meeting.

One of the “right” things to do in marketing yourself is to meet face to face.  Face to face you have the rare chance to learn more about others and often to explain your business and what you do.

How much face to face time do you have planned for this week?

On the highway recently I was reminded just how deadly just a little shift in focus can be, when I shifted my focus to my directions, then a map and away from the traffic around me.  I did avoid a mishap, yet those seconds of lost focus cost me hours and could have been deadly.  Just as engagement is critical to driving, it is also critical to prevent the slow death of your career.

According to productivity experts it can take 4 to 15 minutes to recover and refocus depending on the complexity of the task and other variables such as your mindset, etc.  That consistent recovery and refocus in time within your job search is inefficient and ineffective.  It may also be the reason you miss or overlook the opportunity right in front of you. 

The impact of lack of focus may be frustration, feeling lost or disappointed.  Those emotions may then create other distractions.

There are three steps to providing CPR to your job search, gaining focus and avoiding the slow costly death of your career.  Those steps are: 1) assess where you are and decide where you want to be, 2) plan how to get there and 3) execute the tasks, activities needed to get where you want to be. 

Continued shifting of focus, zig-zagging, doing too much or diffusing attention during your job search may not just be costing you time, and causing stress, it could also be deadly to your career.  Stale skills are viewed as less valuable in the market; time and stress take other tolls on your mindset and your body.  Lack of focus has been the cause of death of more than one career; will it cause the death of yours?   

Where are you today?

Where do you want to be next week and next year?

What are you willing to do to be more focused in your job search?

Having a pre-existing relationship helps to create a connection, that is why networking is one of the best ways to land an interview (and a job).  That pre-existing relationship is also why so many positions are filled internally.  After doing your homework, being well prepared, and qualified here are keys to building rapport and the foundation to move an interview to a second interview and an offer.

Be friendly.  All things being equal, people want to hire people they like, trust and believe they would like to get to know.

Look for common ground.  What “clicks” and takes the conversation to a deeper level.  Building that initial comfort creates a foundation for building trust.

Be engaging.  Ask meaningful questions, this allows you to get to the heart of the hiring manager’s important issues, problems and/or concerns.

Discover the need.  Having a dialog advanced by your questions will help you discover the real needs and wants of the hiring manager and the organization.

The answer is simple – the execution takes knowing yourself and being prepared, creating a plan and taking consistent action.

One of New England’s big surprises was the number of great easy to find little ice cream shops.  To find one I discovered I could just look for where people are lined up waiting to purchase ice cream on a summer evening or afternoon.  The second part of this surprise for me was that most of the ice cream shops close on or about Labor Day! 

The impact is that it feels like ice cream is in short supply in the fall and winter.  That of course is nonsense, good ice cream is not in short supply in the fall, winter or spring, it is just not as convenient to get and takes a bit of effort to find it during the other seasons of the year.  The result, if I want ice cream in the other seasons I have to make an effort to locate it.
 
Sometimes in a job search it is easy to feel ‘lack’ or think jobs are in short supply like ice cream in the off season.  That too is nonsense. 

Once you spend a little time reflecting on where you are and what you want from your career and your next position, you will also discover an abundane of opportunities.  These may not be as convenient as going around the corner and looking for the line or opening an email with a long list of your ideal positions.

Your ideal job is not in short supply, but effort is required to locate it.  You must be willing to market yourself, and you need to know what you are looking for and be willing to seek it out. 

Your talent, skills and abilities are wanted and needed, opportunities are abundant.  Are you willing to do the work for the ideal opportunity?

Most of the people lined up outside the ice cream place, knew where to go because of word of mouth marketing.  Someone told them about the great ice cream, they went and experienced it, they told others and line grew! 

This word of mouth marketing did not happen without work, a plan and day-to-day execution on the part of the ice cream shop owners.

Are you leveraging your word of mouth marketing?   Why not?

Sure there is a shop, a place for people to go to experience and learn more, (your online profile), the unique story of the ice cream shop and the ice cream it sells.  How it is made, what makes it different and the best in the area (your USP, your brand, your story).  The shop has a sign out front, (your job title, your business card), a menu board of the ice cream they offer (your résumé). 

The ice cream shop communicates their message and they help others communicate and share their message.  Maybe in print with a flyer, a storyboard, and as people gather in the line they are talking about the ice cream.  The line and those conversations are part of their social proof that the ice cream is good (your recommendations, references, your network).

All of these marketing elements are critical to drawing people to the shop to experience the ice cream.  They built the message and their reputation over time.  This did just happen. 

The shop assessed what they had to offer, worked to understand the wants and needs of their customer, and then they create and enhance a market for the ice cream as they communicatie and encourage others to share the story.  They focus on the experience and they have customers willing to stand in the long summer lines for ice cream!

The behind the scenes to creating the end result – a great reputation, long lines, perception of short supply, and high value, began with a careful assessment of the value available, how to communicate the value offered to the marketplace, followed by the creation of a plan and the daily execution and evaluation of the plan.   Time and hard work!

Have you taken the time to assess, plan and execute your personal marketing plan to land your next job? 

What is your story? 

You are unique, in short supply (there is only one of you).  You will be available for only a short time, and you have a high value in the marketplace.  What are you doing to tell your story, to pull people and interested employers toward you? 

Wouldn’t you rather have employers seeking you out? 

What would it be like to be like the ice cream shop in the summer with long lines of people waiting for you? 

How would it feel having people standing in line to interview you, experience you, to talk to you and to want to work with you? 

Would that lead to having several offers to review and then select the ideal one for you?

Have a question about creating your personal marketing plan? Sign up and join me on the next Q & A call, ask your question and get an answer.

Need specific ways to speed up your search?  Look to the right and request my gift to you – “162 Ways to Accelerate Your Job Search and Land the Job You Want”.

Have a comment or thought?  Post it below.

Timing and follow up are really absolutely vital to the results you get in your search.  I have told more than one solid candidate to stay in touch, call me in a quarter and never see or hear from them again.

Some years ago, I worked with a hiring manager who interviewed all the time.  At first I did not understand why, but the company was growing and after working with him for a while I got it!

Talent and company timing are not always on the same wavelength, he looked for talent all the time not just to fill current openings or to build his team, but because to him hiring top people was a priority.  He taught me if you want to leverage opportunities you must always be on the lookout for them and open to them.

On his team, as with most businesses, follow up was critical, he would never hire someone who did not follow up.  At the beginning of the interview he would ensure the candidate had his personal contact information, at the end of the interview, he would stand up, shake hands, look at candidate in the eye and say call me with your questions about the job, won’t you?  Good luck to you!

Then he would nod and that would end the interview.

His style of interviewing a quest for talent interested me so I did a bit of tracking; few candidates called with questions or followed up in any way.  The ones that did usually joined the organization within a year.

What opportunities are you missing because you did not follow up with the hiring manager for whom you want to work?

Who should you follow up with this week?

If following up is not your strong suit, or makes you feel, somewhat uncomfortable, try this and let me know how it goes …

End the interview with, “I am interesting in joining your team, <state why>.  Could I propose scheduling a 5-minute “check-in” call with you (be sure it is with the hiring manager) on ___ (the day of the week) at ___ (the specific time of the interview one to two weeks later) to check in and see where you are in the process of building your team?”  Confirm the phone number and follow up.

Have a question about improving your interview follow up? Sign up and join me on the next Q & A call, ask your question and get an answer.

Have a tip, comment or thought?  Post it below.

The “flat spin” is a combination of busy work, emotions, and not making the progress toward the job you want.  Are you doing what you think you should, what others tell you do and worrying about nothing, or everything?  Are there distractions that appear all around you?

If you are spending hours online, and you are riding an emotional roller coaster feeling great, happy and self assured, in the morning and by noon or the next day, you are concerned, worried, frustrated or feel ready to cry – heads up –  you may be in a “flat spin” or headed for one. 

A few weeks ago I attended an event for high school students who were exploring careers.  I love to attend these events and learn about the careers students are interested in and what there are thinking.  I learn so much from high school students. 

This event was different.  For the first time at one of these events I had several students share stories and concerns about their parents who were out of work.

The students that shared concerns about unemployed parents were bright and focused.  Each knew where they were going and what they wanted to do after high school.  They also knew why they were interested in the careers they were exploring that day. 

So why did they stop and talk to me?  They talked to me out of concern for someone they loved and were worried about and wanted to help.  The stories had a common theme.  Each student saw something was wrong, and knew their parent needed to do something different but did not know what to do or how to help.    Warning others often see your “flat spin” before you do.

If you are in a “flat spin” or just a little stuck, here are several questions to ask and things you may want to do different.

Where is your workspace?

Is it the kitchen table, living room in front of the TV?  Do you have a decent chair and work surface? Do you have space just for your job search?  If working at home is not for you go to a local café, sandwich shop, a local library or career center.  Many of these places have free or paid WiFi, and you can make calls from your car so you don’t bother others.

Do you have a budget?

A change in income can add stress and sometimes so much stress that you may find it hard to focus on the project at hand.  Update your budget.  If you have 35% or 50% less income reflect that in your budget.  Then talk to your family about the new budget.  You might be surprised just how much help your family can be and how much fat is in your budget that you can trim to lessen the stress.

Are you working on the right things?

Are you investing your time and energy in the job search activities that will deliver an “ROI” (Return on Investment)?  Do you spend all day surfing the web and applying to online postings? Are you emailing out a résumé that has misspellings or does not represent you in the best light?  If your search is in a “flat spin” you may need some help to get it on track.  Don’t pull away and continue to work alone.  Your family members want you to succeed will encourage you, but are rarely have the best advice.  Attend a workshop, tele-seminar, read a book.  Invest some time, energy and resources and work on the “right things”.  Doing a job search alone is much harder than it needs to be. Often just a little help gain focus, speed up your search and help you land the job your want fast and with less stress.

Do you have a question?   I can help.  Sign up and join us on the next Q & A call or post your question or what is working for you!

With the tendency of firms to hire those who have been unemployed for shorter periods of time first, if you have been looking for work for more than 27 weeks, you are considered to be among the “long-term” unemployed. 

The dates are the dates, but if the other information on your résumé is also dated this could be impacting your search.  Have you updated (yes, updated not targeted) your résumé in the last 90 days?

Take a look at the Header – that is “prime real estate”.  What does your email address and phone number say about you?  Does it say you invest in yourself and keep up with what’s current?  Is the style competitive for your professional and industry?  Did you include your LinkedIn Vanity URL as a Hyper-Link?

Does the design grab attention?  Does your content sell your brand, skills, value, achievements and paint a vivid picture of what you can do to address the employer’s needs?  Does that image match the salary you want?

Does your résumé need a facelift?   What are you doing about it?