{"id":1175,"date":"2012-10-16T06:30:38","date_gmt":"2012-10-16T10:30:38","guid":{"rendered":"http:\/\/accelerateyoursearchnow.com\/blog\/?p=1175"},"modified":"2012-10-10T11:42:06","modified_gmt":"2012-10-10T15:42:06","slug":"whats-new-with-linkedin","status":"publish","type":"post","link":"http:\/\/accelerateyoursearchnow.com\/blog\/2012\/10\/whats-new-with-linkedin\/","title":{"rendered":"What\u2019s new with LinkedIn?"},"content":{"rendered":"
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\"\"<\/a>The folks at LinkedIn have been busy!\u00a0 By now you have experienced the homepage make-over, the changes to company pages and the endorsement features.\u00a0 You may also have noticed a drop in your completeness percentage — mine recently dropped 5%.\u00a0 And, most recently, you’ve been given the opportunity to connect with “Influencers” — a select panel of 150 thought leaders to follow right from your homepage.<\/p>\n

LinkedIn is a great tool.\u00a0 It is important not only to use it, but also learn about the new features and leverage the ones that\u00a0 improve your results.<\/strong>\u00a0 Consistently managing your profile will enhance your personal brand and further your career goals.<\/p>\n

So, how do you maximize your profile and all the new changes?<\/strong><\/p>\n

1.\u00a0 Use your homepage to connect with and to be valuable and visible to your network.<\/strong>\u00a0 The LinkedIn homepage recommends news of interest to you, shows new status updates and provides an easy way to directly engage with your network from those updates.\u00a0 You can comment or send a message in seconds.\u00a0 You can filter and customize the view of the page.<\/p>\n

2.\u00a0 Take advantage of the new streamlined design of Company Pages.<\/strong>\u00a0 Company updates and connections are easier to locate and are now available on your phone.\u00a0 Navigation and career opportunities are more engaging and the company can personalize the experience if they wish to do so.<\/p>\n

3.\u00a0 Make the most of the new Endorsements feature.<\/strong>\u00a0 LinkedIn is touting this newest feature as “Kudos with Just One Click.” \u00a0 Though the jury is still out on the value of this feature, the premise is that anyone can recognize someone’s skills or expertise with just one quick click.\u00a0 When you visit a profile, a pop-up box will appear asking, “Pssst, Cindy – Does John have expertise in these areas?\u00a0 Click the Skill button to endorse them!”\u00a0 I think it is a bit cheesy — time will tell if this feature truly adds value or not.\u00a0 This feature may help you if your profile is on-brand and focused.\u00a0 If not, it may cause confusion and harm if you have 50 skill items listed (i.e., no clear focus).<\/p>\n

4.\u00a0 Finally, as I noted above, you may have noticed a drop in your profile completeness.\u00a0 I would encourage you to manage your profile and not allow LinkedIn to pressure you<\/strong> to do what is good for their data collection efforts.\u00a0 When you see their gentle nudges, ask yourself, “Is this good for my brand?” and “Does it help my target audience?”\u00a0 If the answer is “no,” move on.<\/p>\n

If you are interested in more information on all the recent changes, the LinkedIn blog <\/a>topics tagged with \u2018new LinkedIn Features\u2019 have more details and tips.<\/p>\n

Remember, a quality profile is critical to your personal brand, career management and your career opportunities.<\/strong> You can leverage LinkedIn and its power with focus and\u00a0about 15 minutes a week. If you need some help with your LinkedIn Profile let\u2019s talk about a Fast Track solution <\/a>for your LinkedIn challenge.<\/p>\n","protected":false},"excerpt":{"rendered":"

The folks at LinkedIn have been busy!\u00a0 By now you have experienced the homepage make-over, the changes to company pages and the endorsement features.\u00a0 You may also have noticed a drop in your completeness percentage — mine recently dropped 5%.\u00a0 And, most recently, you’ve been given the opportunity to connect with “Influencers” — a select […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,15,22],"tags":[9,5,138],"class_list":["post-1175","post","type-post","status-publish","format-standard","hentry","category-career-management","category-linkedin","category-personal-branding","tag-accelerate-your-search","tag-focus","tag-linkedin"],"_links":{"self":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/1175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/comments?post=1175"}],"version-history":[{"count":0,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/1175\/revisions"}],"wp:attachment":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/media?parent=1175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/categories?post=1175"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/tags?post=1175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}