{"id":1308,"date":"2013-01-15T05:23:06","date_gmt":"2013-01-15T10:23:06","guid":{"rendered":"http:\/\/accelerateyoursearchnow.com\/blog\/?p=1308"},"modified":"2013-01-15T05:36:07","modified_gmt":"2013-01-15T10:36:07","slug":"is-it-time-to-ditch-your-boring-elevator-speech","status":"publish","type":"post","link":"http:\/\/accelerateyoursearchnow.com\/blog\/2013\/01\/is-it-time-to-ditch-your-boring-elevator-speech\/","title":{"rendered":"Is it time to ditch your boring Elevator Speech?"},"content":{"rendered":"
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\"elevator<\/a><\/p>\n

Yes, it is! \u00a0 Boring is out for 2013 and WOW<\/strong> is in!<\/p>\n

Everyone needs an Elevator Speech.\u00a0 It is your commercial and often serves as your only introduction.<\/p>\n

Used when you meet and greet, it answers the question,\u201cTell me about yourself.” \u00a0 The term \u201cElevator Speech,” as I understand it, comes from the Venture Capital world.\u00a0 It was developed as a marketing pitch, customized to the people and situation and designed to secure funding for the next great idea or product.<\/p>\n

Has your Elevator Speech lost its WOW<\/strong> (or maybe never really had it)?\u00a0 If so, it’s time to ditch it!<\/p>\n

What is the WOW in your branded Elevator Speech?<\/strong><\/p>\n

WOW<\/strong> stands for your W<\/b>orth (what you do and the impact of it), the O<\/b>pportunities you are seeking, and W<\/b>hat you can do for the person (or someone they know) experiencing your message.<\/p>\n

Your WOW<\/strong> makes you memorable, helps others connect with you and understand why they should care about what you have to say.\u00a0\u00a0 If the WOW<\/strong> is missing, odds are you will be forgotten or the conversation will fizzle quickly.\u00a0 Without a strong WOW<\/strong> your brand awareness is diminished and it takes longer to have influence in any situation.<\/p>\n

Remember, you only have seconds to connect, set the stage and share your WOW<\/strong>.\u00a0 Your first impression is vital — make it count or you will be forgotten!<\/p>\n

Ditch your boring Elevator Speech.\u00a0 Be relevant.\u00a0 Gain favorable attention.\u00a0 Ensure that when you meet someone they understand what you do and the impact you have.<\/p>\n

Ready to ditch boring and add WOW<\/strong>?<\/p>\n

There are thousands of formulas for an elevator speech — pick any formula you like.\u00a0 Draft your initial speech.<\/p>\n

Then slice it, dice it, edit it, and make it yours.\u00a0 \u00a0\u00a0Deb Dib<\/a> co-author of \u201cDitch Dare Do!\u201d<\/i><\/a>\u00a0 recommends being ruthless when editing — every word should count!<\/p>\n

Now it is time to hone your elevator speech.\u00a0 Practice it.\u00a0 Use it.\u00a0 Change it as you grow.\u00a0 You need to be comfortable delivering it, yet if it sounds canned it will impact the impression you make.<\/p>\n

This formula will get you started:\u00a0 \u201cI <what you do> <the problem you solve> and the <results you produce>.<\/p>\n

Here is an example a client started with:<\/p>\n

\u201cI train rescue dogs to serve as companions for recent widows struggling with a lifestyle change and who want a friend around the house, but no more laundry in their life!\u201d<\/p>\n

The above message includes humor that may not fit you.\u00a0 It fits the person who shared it.<\/p>\n

In 25+ words you know a great deal about her brand and what she does.\u00a0 When she speaks you will decide to continue a conversation or not.\u00a0 Yet the message is long.<\/p>\n

After some editing, she now delivers her WOW<\/strong> in 12 words.\u00a0\u00a0 Less is often more!<\/p>\n

She revised it as follows:<\/p>\n

\u201cI train dogs to serve as companions for widows who hate laundry!\u201d<\/p>\n

You get the idea. \u00a0Ditch boring and the extra words.<\/p>\n

Does your Elevator Speech have WOW<\/strong>?\u00a0\u00a0 Is it on brand, clear and to the point? Does it tell your brand story?<\/p>\n

Have a comment or thought?\u00a0 Post it below.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yes, it is! \u00a0 Boring is out for 2013 and WOW is in! Everyone needs an Elevator Speech.\u00a0 It is your commercial and often serves as your only introduction. Used when you meet and greet, it answers the question,\u201cTell me about yourself.” \u00a0 The term \u201cElevator Speech,” as I understand it, comes from the Venture […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,29,80,22],"tags":[9,21,82,143,5,27],"class_list":["post-1308","post","type-post","status-publish","format-standard","hentry","category-action-tips","category-career-management","category-ditch-dare-do","category-personal-branding","tag-accelerate-your-search","tag-branding","tag-deb-dib","tag-ditch-dare-do","tag-focus","tag-personal-branding-2"],"_links":{"self":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/1308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/comments?post=1308"}],"version-history":[{"count":0,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/1308\/revisions"}],"wp:attachment":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/media?parent=1308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/categories?post=1308"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/tags?post=1308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}