{"id":1713,"date":"2013-12-10T05:20:49","date_gmt":"2013-12-10T10:20:49","guid":{"rendered":"http:\/\/accelerateyoursearchnow.com\/blog\/?p=1713"},"modified":"2013-12-02T09:42:40","modified_gmt":"2013-12-02T14:42:40","slug":"have-you-omitted-color-from-your-personal-brand","status":"publish","type":"post","link":"http:\/\/accelerateyoursearchnow.com\/blog\/2013\/12\/have-you-omitted-color-from-your-personal-brand\/","title":{"rendered":"Have you omitted color from your personal brand?"},"content":{"rendered":"
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\"cindy<\/a>A basic building block for effectively communicating your personal brand is color. <\/span><\/p>\n

Color is key in creating visual connections to your personal brand.\u00a0 It helps you stand out and reinforces your brand attributes.\u00a0 According to a University of Loyola study, \u201cColor increases brand recognition by up to 80 percent.\u201d<\/span><\/p>\n

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Think about strong corporate brands.\u00a0 They absolutely leverage color to help the marketplace recognize their brand.\u00a0 For example, UPS, thought of as the world\u2019s logistics company, uses what colors in their branding?\u00a0\u00a0 That’s right – brown and gold.\u00a0 Brown and gold are everywhere — employee uniforms, delivery trucks and marketing campaigns. \u00a0 <\/span><\/p>\n

Color instantly creates a visual and emotional connection to the brand.<\/span><\/strong><\/p>\n

What color is best for you?\u00a0 Select your brand color(s) carefully as they determine overall\u00a0impact, help spread a clear, authentic message and make you more memorable.\u00a0 This process of selecting your brand color is not about picking your favorite color.\u00a0 It is about selecting color(s) that reinforce your brand attributes.<\/span><\/p>\n

How are you using color as a component of your personal brand?\u00a0 What personal characteristics and brand attributes are you reinforcing with your use of color?<\/span><\/p>\n

Does the color you are using set you apart and authentically communicate your value and brand?<\/strong>\u00a0 Have you developed a solid strategy for using color to support your personal brand identity system?\u00a0<\/span><\/span><\/p>\n

If not, you can start today.\u00a0 Spend a bit of time reviewing your brand attributes. Select the color that best expresses you and your expertise.\u00a0<\/span><\/span><\/div>\n

Review all the components of your brand identity system and use your color selection consistently. \u00a0<\/span><\/span>Color can be used in your r\u00e9sum\u00e9, email signature block, business card, personal stationery and all other career marketing materials.\u00a0 Your brand color should permeate all you do, helping to set you apart and enhance how you are known and recognized.\u00a0<\/span><\/span><\/p>\n

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Are you leveraging and using color to enhance your personal brand?\u00a0<\/span><\/span><\/div>\n

Share how you use color to be recognized or stand out.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A basic building block for effectively communicating your personal brand is color. Color is key in creating visual connections to your personal brand.\u00a0 It helps you stand out and reinforces your brand attributes.\u00a0 According to a University of Loyola study, \u201cColor increases brand recognition by up to 80 percent.\u201d \u00a0 Think about strong corporate brands.\u00a0 […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,22],"tags":[21,27,46],"class_list":["post-1713","post","type-post","status-publish","format-standard","hentry","category-career-management","category-personal-branding","tag-branding","tag-personal-branding-2","tag-reputation"],"_links":{"self":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/1713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/comments?post=1713"}],"version-history":[{"count":0,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/1713\/revisions"}],"wp:attachment":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/media?parent=1713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/categories?post=1713"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/tags?post=1713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}