{"id":2303,"date":"2014-11-25T11:00:18","date_gmt":"2014-11-25T16:00:18","guid":{"rendered":"http:\/\/accelerateyoursearchnow.com\/blog\/?p=2303"},"modified":"2014-11-24T11:15:56","modified_gmt":"2014-11-24T16:15:56","slug":"how-do-you-market-yourself-using-linkedin-2","status":"publish","type":"post","link":"http:\/\/accelerateyoursearchnow.com\/blog\/2014\/11\/how-do-you-market-yourself-using-linkedin-2\/","title":{"rendered":"How do you market yourself using LinkedIn?"},"content":{"rendered":"
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This post was first shared in March 2012 and although LinkedIn has changed (with more changes on the way), one thing remains constant — if you want more opportunities you must market yourself. \u00a0LinkedIn is a key marketing tool and the tips below are still very\u00a0timely — making this post worth revisiting:<\/em><\/p>\n

LinkedIn,\u00a0a business-oriented social networking service, helps leverage your brand. \u00a0Once your LinkedIn foundation is in place and you have started\u00a0to add connections, it is time market yourself and your LinkedIn profile to your target audience and all who need to know you.<\/p>\n

Do have your critical five pillars in place?<\/strong><\/p>\n

The critical five pillars are: Name, Headline, Photo, Personalized URL and Experience.<\/p>\n

If they are in place, it’s time to add your personal contact information to your profile and make it visible. \u00a0During a job search it is critical that you can be found easily. \u00a0Before entering contact information into your profile decide how you want others in your network to reach you. \u00a0Phone? \u00a0Email? \u00a0Mail?<\/p>\n

Then, share with your network, and the other users of LinkedIn, the types of connections and communications to which you are open. \u00a0Do you want job leads? \u00a0Are you open to introductions? \u00a0Or business ventures?<\/p>\n

Next, make use of your Personalized URL. \u00a0Your Personalized URL gives you a web presence. \u00a0Add your URL to your email signature block, your business card and your r\u00e9sum\u00e9. \u00a0Mention how to find you on LinkedIn and, if you are interested in connecting, invite others to connect with you at appropriate times.<\/p>\n

Now, enhance your brand with a strong summary. \u00a0Use your summary to tell your story. \u00a0Who are you? \u00a0What do you do? \u00a0What are your accomplishments and specific results? \u00a0Ensure it is readable, not too long and tedious, or filled with jargon. \u00a0Allow your personality to shine in your summary and share your unique value. \u00a0Be authentic.<\/p>\n

Last, augment your profile and your brand by adding your specialties, unique brand attributes, leadership skills and a bit about your interests beyond work. \u00a0Do you collect and renew classic cars? \u00a0Build houses with Habitat for Humanity or volunteer for a special organization? \u00a0Did you receive a special award or honor in your last job?<\/p>\n

Used appropriately, these are the areas that can\u00a0boost your brand. \u00a0What will you do this week to market yourself on LinkedIn?<\/p>\n

Need help with LinkedIn?\u00a0 Call<\/a> and schedule a one-on-one appointment.<\/p>\n<\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

This post was first shared in March 2012 and although LinkedIn has changed (with more changes on the way), one thing remains constant — if you want more opportunities you must market yourself. \u00a0LinkedIn is a key marketing tool and the tips below are still very\u00a0timely — making this post worth revisiting: LinkedIn,\u00a0a business-oriented social […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,15,22],"tags":[9,138,46],"class_list":["post-2303","post","type-post","status-publish","format-standard","hentry","category-career-management","category-linkedin","category-personal-branding","tag-accelerate-your-search","tag-linkedin","tag-reputation"],"_links":{"self":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/2303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/comments?post=2303"}],"version-history":[{"count":5,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/2303\/revisions"}],"predecessor-version":[{"id":2313,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/2303\/revisions\/2313"}],"wp:attachment":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/media?parent=2303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/categories?post=2303"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/tags?post=2303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}