{"id":851,"date":"2012-03-13T05:38:08","date_gmt":"2012-03-13T09:38:08","guid":{"rendered":"http:\/\/accelerateyoursearchnow.com\/blog\/?p=851"},"modified":"2012-02-26T04:18:08","modified_gmt":"2012-02-26T09:18:08","slug":"how-do-you-market-yourself-using-linkedin","status":"publish","type":"post","link":"http:\/\/accelerateyoursearchnow.com\/blog\/2012\/03\/how-do-you-market-yourself-using-linkedin\/","title":{"rendered":"How do you market yourself using LinkedIn?"},"content":{"rendered":"<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_like \"><fb:like href=\"http:\/\/accelerateyoursearchnow.com\/blog\/2012\/03\/how-do-you-market-yourself-using-linkedin\/\" action=\"like\" colorscheme=\"light\" layout=\"button_count\"  size=\"small\"><\/fb:like><\/div><\/div><p>&nbsp;<\/p>\n<p>Start with the basics to leverage your brand and LinkedIn.\u00a0 Once you have your LinkedIn foundation in place and have begun to add connections, it is time to leverage your brand within your profile and market yourself.\u00a0<\/p>\n<p>Market yourself and your LinkedIn profile to your target audience and all who need to know you.\u00a0 You do have your critical five pillars in place, right?<\/p>\n<p>If you missed the last post, the pillars are:\u00a0\u00a0 Name, Headline, Photo, Your Personalized URL, and Experience. Now add your personal contact information to your profile and make it visible.\u00a0 If you are in a job search you need to be found.\u00a0 How do you want others in your network, to reach out to you?\u00a0 Phone?\u00a0 Email?\u00a0 Mail?\u00a0<\/p>\n<p>You decide what contact information to share and add the information or don\u2019t to your profile.\u00a0 You will also want to share with your network and the users of LinkedIn the types of connections, and communication which you are open to engaging via LinkedIn.\u00a0 Do you want job leads?\u00a0 Are you open to introductions? Or business ventures? Be sure to update this section of your profile.\u00a0<\/p>\n<p>Marketing your LinkedIn profile begins with using your Personalize URL.\u00a0 Your Personalized URL works to give you a web presence and you will want to add your URL to your email signature block, then adding it to your business card, your r\u00e9sum\u00e9, and then you will want to mention how to find you on LinkedIn when you introduce yourself during networking and at other appropriate times.<\/p>\n<p>Now enhance your brand with a strong summary.\u00a0 Use your summary to tell your story.\u00a0 Who are you, and what do you do, your accomplishments and specific results.\u00a0 Don\u2019t make it long and tedious or fill it with jargon.\u00a0 Do beef it up, allow your personality to shine in your summary, and share your unique value. Be authentic.<\/p>\n<p>Next augment your profile and your brand by adding your specialties, unique brand attributes, leadership or a bit about your interests beyond work.\u00a0 Do you collect and renew classic cars? Build houses with Habitat for Humanity, or volunteer for a special organization?\u00a0 Did you receive a special award or honor in your last job?\u00a0 This is area that used well will boost your brand.<\/p>\n<p>Have a comment, tip or thought?\u00a0 Post it below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Start with the basics to leverage your brand and LinkedIn.\u00a0 Once you have your LinkedIn foundation in place and have begun to add connections, it is time to leverage your brand within your profile and market yourself.\u00a0 Market yourself and your LinkedIn profile to your target audience and all who need to know you.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,7,15,20],"tags":[9,5,138],"class_list":["post-851","post","type-post","status-publish","format-standard","hentry","category-action-tips","category-job-search-focus","category-linkedin","category-resources","tag-accelerate-your-search","tag-focus","tag-linkedin"],"_links":{"self":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/comments?post=851"}],"version-history":[{"count":0,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/posts\/851\/revisions"}],"wp:attachment":[{"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/media?parent=851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/categories?post=851"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/accelerateyoursearchnow.com\/blog\/wp-json\/wp\/v2\/tags?post=851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}