It amazes me that I forget the basics and no, it is not age! When reviewing my year end results I noticed that in some case I just stopped doing what I USED to do. The impact – POOR Results!

The kicker is it’s a phenomenon that happens to most people in business and in life from time to time. Many businesses I work with refine a process, train all, execute with gusto, then over time move on to other things assuming the basics are not that important day in and day out.

In the beginning, like with a new job, you learn the basics and you do them right every day. Taking a no-exceptions, no-excuses approach, then time go on and you stop executing on the basics, you rest on your laurels, get lazy, stop doing the things you need to do. Slowly things change and then you experience a slump.

If you stopped the basics and BANG! things changed in an instant you might return at once to the basics. It rarely works that way. How it works is you do the basics and get results, then build on those results.

If you stop doing the basics, you do at the start of your job search to generate leads and build your interview pipeline. If you stop networking, calling contacts and employers, slowly your results are impacted. The pipeline runs dry and the result is you don’t have interviews, without interviews, you won’t have offers and without offers no new job.

Then there are the lists of excuses such as “no one if hiring”, “jobs are go to China”, “no one calls me back”, “there are no openings in my field”. Slowly, fear, worry and lack of focus set in, and then you begin to reinvent the wheel and search of new things to do in lieu of executing the basics.

If you want solid results, go back to basics. Define you target job, and target the short list of companies you for whom you are interesting in working and get the interviews.

Ask yourself these questions:
What basics of your job search have you been UNWILLING to do recently to get interviews?

What have you stopped doing that you did regularly in the beginning of your job search?

What tasks have you gotten lazy at executing?

Are you willing to do what it takes to connect with potential employers?

If you are really ready to go to work and accelerate your search, then stop doing this and that and look at your marketing and job search plan. What parts of your plan are you implementing regularly? Where are you not being consistent with your marketing and in following your plan?

It’s time to go back to the basics. It’s time to recommit. The neat thing is, when you recommit and you start doing the basic things again, they WORK.

What happens is you start getting calls, finding opportunities, getting interviews and offers. Time and time again, opportunities starts pouring in, and you have many options. It always works.

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