“How do I make my résumé stand out?” or “If everyone has a brand, how can I stand out?” Are you asking these questions too?
Everyone is unique. The exciting thing in my business is that unlike products were there may not be anything different between two products except the color of the label. Many products with different labels are produced to specs on the same line and at the end just get a different label.
That is not the case with people. Each executive, each person is different. People are not mass produced. Each person lives, grows, changes and evolves one day at a time.
There may be many people who work for competitors, run profitable businesses and have the same number of years in the industry that you do, but no one is just like you. No one works like you do, nor has anyone done everything you have done.
Your biggest difference is YOU. You bring your own talent, gifts, education, experience and abilities to what you do.
Most of us spend so much time fitting in, doing what we think we should do that it is hard to stop and be honest about what makes us different, what makes us unique. Be honest what are your unique talents, what do you do different.
Why is it hard to “Stand Out”? The answer is we are often afraid to say what makes us different. We are afraid of the response or reaction from others.
There may be 10,000 people with your degree, who went to the same school, worked for the same companies, yet they aren’t you. To stand out you first list all the things you have in common with professionals in your field.
Then step back and list all the things that are unique to you. List your unique talents, experiences, education, how you serve, how you lead, how you learn and the favorite part of your job.
I am a Texan who lives and works in New England. I do things different. It is not always easy to be different. Why, because people don’t always like different.
My unique gifts include: I am direct, and I ask direct questions. I focus on results and on goals. Using those and my other gifts allow me to serve others and to live on purpose and help others identify their gifts and land the job they want.
It is not the custom to be direct in New England therefore if I feared what others thought or said about me it would be difficult for me to market. One of my nieghbors says I am too out there, too much out in front and she does not like that. I get it, her style is different those differences add value. My gifts are what make me unique and of value to those who work with me.
Here is how to make your résumé stand out: Start your list of your unique talents, put them all down. Make a decision to get very honest with yourself and about what are your unique gifts and what makes you different, not shy away form the things that others don’t like about you. Write them down. Your list will give you the key ingredients to make your résumé stand out. Then incorporate the best items into your résumé.
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