Both visibility and a consistent online identity are critical to your brand, your career and to landing your next position. How will you improve your visibility and achieve consistent branding online?
There are so many tools to help you build visibility online. ‘One size’ or one tool does not fit all. A resource that may help you quickly improve your online visibility is a personal portal.
In January, William Arruda shared Personal Portals as one of the Top 11 Trends in Personal Branding for 2011. What is a personal portal?
A personal portal is a tool that allows you to create your custom personal profile page on the web to point users to your content and information on the web. It provides analytics and is easy to set up at very low or no cost. Two of the options in this category you may want to explore are about.me and flavors.me.
An about.me “splash page” allows you to provide a brief well rounded branded bio and links to your online presence for an instant website. If you are not ready to manage a website or to blog this is a great option to help you improve your visibility online. If you have a website or a blog it helps you improve your visibility as a hub for all your content. It is easy to put up, provides a portal to your LinkedIn profile as well as your other online locations, and gives you a nice link to add to your email signature.
Bottom line – A personal portal is easy to set up. Low cost and gives you central web presence. You can create an account, select your URL, add your bio and you have your page up in less than an hour. You don’t need special skills. Of course you need to do a little planning and have your bio ready.
Curious? Check out my info at about.me or flavors.me
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