In Katherine Bindley’s post “Should Women Wear Engagement Rings to Interviews?”  she explores an interesting question.  She addresses elements of interviews and/or negotiations that I still find many people don’t think through completely – the perception of others.  What others think is their reality and it counts!

Everyone (recruiters, career coaches, hiring managers) I know will tell you eliminate distractions and sending the wrong message during interviews and negotiations.  I agree.  One of the best ways to avoid sending the wrong message is to be very clear about your message and to be on brand.

 When you take the time to identify, clarify and communicate your brand you create solid ways to leverage what sets you apart from the crowd and your unique value.  It is one of the best ways to avoid and eliminate distractions.

You may never change the perception of others.  However, a strong personal brand will draw your brand audience and those who value your unique value to you.

Your strong personal brand will help you leverage your strengths; align your values, goals and vision.  A strong personal brand will help you dliminate distractions.

Also with a strong personal brand you will not find yourself asking the question – Should I wear ___<you fill in the blank> ___?  … before an interview, negotiation, or performance evaluation again.  Instead you will prepare with confidence and a smile knowing what you wear is on brand and helps to send your message without distraction.  You will also give the interviewer and the world what is exclusively yours to give.

Do you have questions or comments?  Post them below.

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