What is the best answer or best way to sell myself to land the job I want?
Not a week goes by that someone does not ask this question – there is not one best answer or one best way. No two people are alike and no two candidates are alike.
The most successful approach it to focus on who you are, your strengths, what you offer and your unique talents. That’s what sets you apart from the other candidates who will interview for the job you want.
This approach is not hard but does require focus. Begin with an assessment of your strengths, skills and talents. Then plan how to communicate your value in each area. Build your marketing message and tools showing how you can and will use your talents to provide consistent, performance to help an organization achieve its crucial business goals.
The reason this is hard for most people to sell their talent and strengths during a job search is they get too focused on the past, or on what is missing or what’s wrong. Focus first on you and your value.
It is easy to get focused on what you don’t have, what you need to “fix” or what your weaknesses are, and move into comparison mode, but that is a dead end road to mediocrity. Invest some time and focus on assessing your strengths, what you do well, your talents and how you can best apply these to the marketplace.
When you know yourself, your value, your talents, your strengths, and how to communicate what you want, then you don’t dread an interview or talking to a potential employer. Nor do you need to spend hours fixating on re-wording a résumé or writing a cover letter to fit a job posting, instead you can spend your time on targeted interactions within the organizations who can use and are looking for your skills and talent.
What are your natural talents?
What pertinent knowledge and skills do you offer the marketplace?
How can you use your talent to help the organization achieve a significant return on their investment in your salary?
Can you clearly share this information with a potential employer in a few minutes?
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