You are building your brand. You are leveraging your strengths, gifts, and talents. Your brand does help you stand out in a crowded market place. Hiring managers remember you, then pick up the phone and call you – do you want this to continue? If so, you will definitely want to read “7 Personal Branding Trends for Job Search in 2012”.
The personal branding trends to watch list is published annually by William Arruda. Arruda is a personal branding guru, an author, and speaker. He is credited with turning the concept of personal branding into a global industry and the founder of Reach Personal Branding (disclosure: Reach Personal Branding is a partner of my company). His annual trends list is a quick snapshot of what’s evolving in personal branding.
Managing your brand is an ongoing project, not a once in a while task. Keeping up with the trends, that help you communicate who you are and what you do, is critical to your career and you job search.
Just as you must hone your skills, stay in touch with what’s new and the ever changing world of your industry and profession, you must understand the current trends in personal marketing and personal branding. If you don’t market yourself, you will fall behind those do market themselves. When you know the trends, you choose what is best for you and your target audience.
Not all trends will interest you or work for you, yet you won’t ignore them. Take a look. Then decide how to leverage the 2012 trends into a carefully crafted marketing plan. Knowing where you are today, having a plan you can execute ensures you continue to communicate your personal brand to accelerate your search and success. Here are William Arruda’s 2012 personal branding trends to watch list:
1. Headshots Everywhere
2. Crowdsourcing for Professionals
3. Personal QR Codes
4. Job Postings R.I.P.
5. Professional, DIY Video
6. Permanent Unemployment
7. Personal Qwikis
Assess the trends. Decide your course of action, stay relevant and gain the favorable attention of your key contacts, centers of influence, recruiters, and hiring managers. That action will help you accelerate your search and land the job you want.
If you need help implementing or incorporating one or all of these trends into your job search contact me. Do you have a question about your job search or leveraging your personal brand? Call or look to the right and sign up for next Q & A session, join the session and ask your question.
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