Strategic tips for managing your career – if you are – or seek to be – a paddler…
3. Know your customer.
Your career is a financial transaction. You are paid because you offer a service or a product that a customer is willing to purchase.
If you want to be effective, you must know your customer. That means learning customer needs and wants and understanding how you can fulfill them.
You must sell your expertise to both external and internal customers. Critical internal customers to every employee are bosses, the boss’s boss, other departments, and the organization itself. Each of these constituents buys your services on a daily basis. Discovering how to build relationships and sell to those customers can enhance your career on many levels.
Customer needs change, just as you change. You must continually learn and stay abreast of your customers needs if you want to stay relevant and have a fulfilling career.
Action Tip:
Define your customers. List how you meet the needs and want of your customers.
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