Strategic tips for managing your career – if you are – or seek to be – a paddler…
4. Understand your value-added qualities.
What value do you offer? What qualities make you unique?
Often, they are the tasks you do better than most other people. Understanding how you communicate this value to your employer/customers is critical.
You must be able to articulate your value-added qualities to get hired, be promoted, and continue to be compensated accordingly. Are you aware of the way you communicate your value and help others to link their value-added qualities to the organization?
Your personal brand attributes often help you communicate your value. Do you know your top brand attributes? Knowing the attributes others value in you and being able to communicate your brand attributes is an easy way to help your unique value stand out.
Action Tip:
Ask twenty-five or more people how you add value to your job, tasks or the things you do. Create a list of all your value-added qualities and define how you will communication these qualities to your customers to help them solve their problems or address their needs.
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