Last week, I offered tips on how to stay proactive with your personal marketing.  This week, we address Blind Spot #2:

Not returning a call or responding to an email

Here is a scenario I run across all to often:

An opportunity that is perfect for you came across my desk.  I went to LinkedIn to find your contact information, but you hadn’t updated your profile for three years (Blind Spot #1)!

So, I had to hunt through old emails and a stack of three year-old business cards to find your email address and phone number.  I continued on because this job really is ideal for you!

Once I located your information, I sent you an email asking you if you were interested.   But then – no contact, weeks past, no word from you, not a call or an email.

I understand.  I too have lost, overlooked, or fail to respond to email or a phone call when I was busy, overwhelmed or life just got crazy.  But, it doesn’t have to be this way.  You do not need to miss opportunities.

How do you make sure nothing falls through the cracks?

Action Tip

Create 30 minutes of “follow up” time each and every week.  Use that time to return calls, check in with your network or thank people on your team for their work.  It doesn’t matter how busy you are — schedule the time.

Without scheduling these tasks right into your calendar, time gets away from you.  Don’t wait until you need a job  to “follow up” — people remember who stayed in touch and who didn’t.   Don’t miss great opportunities that might knock on your door.   Some of your contacts won’t be there anymore or they won’t be willing to find time for you if you don’t find time for them.

Isn’t your career worth 3o minutes a week?

Is your career managing you or are you managing it?  If you are ready for better results in your career?  Give me call.  And, don’t forget about my monthly Q&A calls — you can sign up in the box to the right.

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