Cindy Key_Use your wordsIt is mid-year — time to review where you are, update your résumé and plan your career strategy for 2014.

Does your résumé share YOU and what makes YOU unique?  What should change?  Ask the tough questions as you review, edit or craft your branded résumé.

Performing a mid-year check of all your personal marketing tools, including social media profiles (LinkedIn) and your elevator pitch, is important in maintaining an up-t0-date brand and career focus.

Here are three tips to guide you:

  1. Use your words.   Your words are the best words to describe your work and what others experience when working with you.  Repeating the words in a job description will tell someone you can read, yet it won’t help you stand out or create a competitive advantage.  You will sound like every other candidate.
  2. Tell about your experience in short stories.   Share your current experience.  Write down your accomplishments and results in the last six months. Draft your short specific stories and be sure to include how you work.  Your stories will help you communicate to your boss, the CEO or a hiring manager how you work, the results you achieve and will provide evidence that you can solve the problems the manager, team or business faces.  Remember, a hiring manager wants to know you can do the job, how you will do the job and what the results will be.
  3. Express why you do the work you do.   What is it about this work that excites you?  What is it that drives you, interests you and makes you want to jump up each day and engage in the work? Are you the architect who loves to create beautiful buildings? Sharing why your work matters is important – what is the emotional connection for you?

It is time to stand out, share what makes YOU unique and leverage your powerful competitive edge.

Additionally, think about who needs an updated copy of your résumé.

Help others keep YOU top of mind and quickly recall what you have to offer your employer, your next employer and the world.

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6 comments until now

  1. I especially like how you focus on “use YOUR words’ Words are so powerful and necessary especially in resumes!!!

  2. Your tip to tell your experience in short stories is terrific! From the employer’s point of view, I know that I would put more weight on experience claims told through stories than just numbers or keyword phrases. Very powerful.

  3. Thank you for the tips.

    Computers do the first pass on resumes these days, how do you suggest that people deal with that 1st level of scrutiny?

  4. Cindy Key @ 2013-07-20 14:49

    Lilia, great question. Use these tips to target your resume. Computers are tools and will do the first pass on your resume looking to be sure you meet the requirements. A great target resume will sail by the computer test. Don’t stop there, people do hiring. Be sure you are connecting with people in the organization too – never leave your career in the hand of a computer alone.

  5. I love to teach people about the SHARE Model when creating behavioral examples and stories that showcase your work. Situation, hindrances you overcame, actions you took, results you achieved, and your evaluation of the learning experiences that took place. Stories are great for potential employers to get to see the real you!

  6. Cindy Key @ 2013-07-23 22:59

    Cena, your SHARE Model is a great way to format your personal stories. Thanks for sharing it!

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