Networking gets a bad rap sometimes. I think it’s because networkers forget the basic reason for networking — connecting with people and building relationships. That’s it.
The goal is not to get something from someone. The goal is to get to know people. People are amazing and fun — and great resources.
Here are 6 tips to help with networking, whether you love to do it or if you want to improve your skills:
1. Identify well-attended events.
Select events that will help you expand your contacts within your industry. Leverage the events you always attend and add other events to your calendar. Look for events where you can meet new contacts.
2. Set a budget for networking
You will have expenses: business cards, attire, event fees, food or beverage, or a donation to a charity or cause. Be willing to invest in yourself — and do it with a grateful heart.
3. Set a schedule for networking
There are so many events you could attend. Plan which events to attend, who to connect with, what to wear, and how you will follow up. Having a plan and a schedule will keep you focused.
4. Leverage your existing relationships and connections.
Are there people you want to see or speak with? Is getting an appointment on their calendar tough? Seek events where you know those people will attend. Connect ahead of time and arrange a time to talk at the event. This uses your time (and theirs!) effectively.
5. Stand out in the crowd
Know how you want to differentiate yourself from others at an event. You want to gain favorable attention with key contacts and those who can help you land your dream job. Know who will be at the event and be open to the opportunities before you. Don’t sell, rather ask questions and get to know people.
6. Leverage your online network and online events
Many events are growing and some events combine both online and face-to-face experiences. If you get an “Evite” with an RSVP treat it as you would any invitation with an RSVP. If you need to check in – do it. Check the list for who is attending — you may wish to add someone to your “connect with” list. If you can’t join in person and the event is live-streamed join online.
Do you have a networking tip or comment to share? Post it below.
Cindy ~ I love #4….i’ve always thought of ‘catching’ people at an event ~ never thought of connecting ahead of an event and arranging a time to talk ~ awesomeness!!!
Girl after my own heart! Everything starts with networking… I teach people to go out and just meet one new friend each and every time and as you become more comfortable increase that #… But as you mention it’s more than receiving… It’s about giving first!
Laura – glad you picked up an awesome tip.
Kelly – love the increase the number as you become more comfortable!
Cindy, great article! So much of business and marketing is about building relationships. It takes time, but it is fun and it’s where the magic is!
Sarah – you are right business, marketing and life is all about relationships!
Hi Cindy,
These networking tips are perfect for job seekers and everyone else! Networking effectively is an important practice for business owners and people who bring in business as part of their job. This is such a brilliant tip: “Connect ahead of time and arrange a time to talk at the event.”
Cindy,
This is great. So often job hunters think that networking is only for business people looking for business. As you say it’s a great place to meet amazing fun people.
Cindy I love how your tips involve bringing more mindfulness to networking and really focussing on developing the relationships. Great strategies! Thank you!
Kelley – You are welcome. Mindfulness is a very helpful in networking and developing relationships as it allows you to ‘see’ what is key with each relationship.
Hey Cindy, Not that I like # 2, LOL, but its a reality! When you network you spend money. I love that you pointed out that it’s about connecting and building relationships. I hate when I go to a networking event and business cards get thrown at me. Great post!
Lorraine, reality it is! Thanks for sharing what you don’t like – that is a great tip to for others to think about as well.