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But, are you willing to do the labor to have a great resume?

Yes?  That’s great!  So many people aren’t — they’d prefer an extra day at the beach.  Then they wonder why their resume isn’t getting results.

Your resume is a key marketing tool.  Good marketing doesn’t just happen.  It takes work, thought and oftentimes a team to fine tune it and help get the message out.

Many people think creating a great resume is akin to developing a BIG billboard, posting it on a busy highway and then waiting for the phone to ring.  Businesses who depend solely on one advertising vehicle, like billboards, don’t stay in business long.  A single billboard may not been seen by the business’s target audience or remembered as the reader flew by at 60 mph.

A great resume is employer-focused.  It clearly identifies how you can meet their needs and wants.  It speaks to the employer in his or her language.  In other words, it is targeted directly to them.  Your resume demonstrates the value you alone bring.  It clearly states how you will earn your salary.  It markets and sells YOUR value.

A great resume includes:

• Your branding (what differentiates you from the competition)
• Appropriate keywords
• Strong examples of the results you achieve
• Relevant work history, and
• Your education

Your resume should leave nothing to the imagination — a hiring manager will clearly see how you will benefit the organization.  It is a marketing tool that visibly demonstrates your value.

Mostly importantly, it is unique.  You are different.  You need to see that, own it and share it.

Your assignment is to take a look at your resume.  Ask yourself, “Is it great?”  Rate it (1 is poor and 10 is great).  What’s your rating?  What will it take to move up one number?  Take that action.  Improve your resume!

Do you need an objective eye to look at your resume and career marketing materials?  Are you ready to stand out from the competition?  Let’s connect and discuss how I can assist you.