Well if the courier is Santa, maybe a 5 great lessons. After reading a great story by Sean D’Souza about why Santa’s marketing works better, I thought about his points and how they apply to job searching.
Thanks, Sean D’Souza for your inspiration. D’Souza is the founder of Psychotactics, a New Zealand-based marketing consultancy.
Here is my view on what every job searcher can learn from Santa.
Lessons from Santa
1. Be authentic. Santa Claus is real, not a copy or false. He is a jolly older man for the North Pole. With a unique calling, the delivery of gifts to boys and girls around the world one night a year. What do you do?
2. Be consistent. Santa is consistent. Same message and very, very powerful imagery. Keep it simple. Think about the consistent message – 3 things. People remember the 3 things Santa does. What 3 things do you do? Do you have a consistent image and message?
3. Be different. Santa is different. He does stand out in a crowd. How are you different? How do you stand out from the crowd?
4. Be customer focused and know your customers. Santa is focused on his customers. Everyone on his team, Mrs. Claus, elves, and reindeer are all focused on his customers. Who are his customers? Little boys and girls. Who are your customers? How do you show your focus on your customers? Is your team focused on your customers? Do you have an emotional connection with your customers? Do you know where they live and want they want?
5. Give to receive. Santa gives first. Do you? What do you give your customers or potential customers? What do you give to your network with each week? What do you give to those who share their time and important information? Do you know what others want? Do you ask, and then deliver? Santa does.
How will you apply these lessons from Santa to your job search? Let me know.
Merry Christmas!
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