Start with the basics to leverage your brand and LinkedIn. Once you have your LinkedIn foundation in place and have begun to add connections, it is time to leverage your brand within your profile and market yourself.
Market yourself and your LinkedIn profile to your target audience and all who need to know you. You do have your critical five pillars in place, right?
If you missed the last post, the pillars are: Name, Headline, Photo, Your Personalized URL, and Experience. Now add your personal contact information to your profile and make it visible. If you are in a job search you need to be found. How do you want others in your network, to reach out to you? Phone? Email? Mail?
You decide what contact information to share and add the information or don’t to your profile. You will also want to share with your network and the users of LinkedIn the types of connections, and communication which you are open to engaging via LinkedIn. Do you want job leads? Are you open to introductions? Or business ventures? Be sure to update this section of your profile.
Marketing your LinkedIn profile begins with using your Personalize URL. Your Personalized URL works to give you a web presence and you will want to add your URL to your email signature block, then adding it to your business card, your résumé, and then you will want to mention how to find you on LinkedIn when you introduce yourself during networking and at other appropriate times.
Now enhance your brand with a strong summary. Use your summary to tell your story. Who are you, and what do you do, your accomplishments and specific results. Don’t make it long and tedious or fill it with jargon. Do beef it up, allow your personality to shine in your summary, and share your unique value. Be authentic.
Next augment your profile and your brand by adding your specialties, unique brand attributes, leadership or a bit about your interests beyond work. Do you collect and renew classic cars? Build houses with Habitat for Humanity, or volunteer for a special organization? Did you receive a special award or honor in your last job? This is area that used well will boost your brand.
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