Accelerate Your Search™ Now

A friend, business associate, or recruiter calls you with a great job opportunity.  They ask you to send your resume TODAY.  Yes, NOW, right now.  Are you ready to leverage this opportunity?

I regularly get calls where the caller says, “Cindy, this is Joe XX.  My friend, Dan XX referred me to you and I need a resume today. Can you help?”  I both love and hate these calls.  I love that the caller is a referral from a client/former client and I love to serve and help people.  I hate the call because often I am busy and I know my key referral partners are busy, too.  Most of all, I hate these calls because I can hear the panic in the caller’s voice as she describes a great position only to have a resume that is not updated, not ready to send.  Then, when I ask about her LinkedIn profile, the stress I hear doubles.

On this issue, here is my one suggestion:  act like a Boy Scout and “Always Be Prepared.”

If you have not looked at your resume in the last 6 months, it is time to give it an update.  Do it before you need it.

Business owners, this goes for you, too.  Banks, investors and strategic partners might ask you for your resume.

Also, if you are looking for a new position or seeking a promotion and you have been in the market for the last 90 days and are not landing interviews, it is time to take a serious look at your resume.  Your resume may well need an update.

Here are just a couple of reasons why you should update your resume:

• The studies, research and technology that will be used in addition to a human looking at your resume have changed.  There have been many changes in just the last six months.
• Many changes were implemented during the Great Recession and even more has changed since it ended.  With the growth of ‘Big Data’ there is even more information you can leverage to help give your resume more IMPACT and help you land an interview.  There is data on everything from eye-tracking studies, to keyword usage, to word count studies — confirming every word on your resume does indeed count.  New research is released all the time.

A recent study by Modestino et. al highlights what the study calls ‘upskilling’ by employers.  It paints a clear picture that employers are not looking for the same skills today that they were seeking in 2007, 2010 or 2012.   If you have not updated your resume to reflect your new skills, you might miss a good opportunity.

The study notes that employers have raised the skill requirements within specific types of jobs.  Understanding these changes in the market place, as well as the impact of time to hire for top professionals like you, is important.  Should you be working with a coach or other HR professional who keeps up with what employers are doing and what they are seeking in the candidates they want to hire?

I understand you are busy.  Most days it is tough just keeping up with your areas of expertise.  That is why I ‘keep up’ for my clients, past and present.  Don’t wait for the phone call to update your resume.  That added stress to your life is completely unnecessary — unless, of course, you are a stress junkie.  Update your resume regularly.  Do so on your time frame, not someone else’s.   If you are looking for information and resources on updating your resume, check <here>.

Even in a tighter labor market (think declining unemployment rates), employers continue to search for highly skilled workers for many different positions.  Employers call it ‘raising the bar.’

If it is time to you to update your resume, we are ready to help you.  If you are a do-it-yourself person, you might find these resources <link to the word “resources”> helpful.

If you want to avoid missing an opportunity that only comes along once in awhile, update your resume this month.  You can leverage your most recent experience, insure your resume is ready to go and communicate your unique value at a moments notice.  Go <here> to take advantage of one-on-one support with our May only special.

Summer’s coming — be ready for fun, relaxation and to take advantage of opportunities.  Avoid the run-of-the-mill update that looks like you haphazardly plugged in your last job and attached it to an email with little or no thought.  When you land the interview you may be scrambling to explain why your resume looks tossed together.

If you aren’t ready for the call when it comes, you may miss out on increased earnings, a great culture, and the launch pad for your next 5 to 10 years of success.  Employers who are seeking to hire professionals with relatively high skills expect you to be ready.  Are you?

Ditch the stress of missing out on something you want to do.  Ditch the stress of staying up all night to update your resume (you are not a college co-ed these days and paychecks of that size are, thankfully, gone). Get help now and be ready to land the job you want at the salary your desire FAST and with less stress.

Do you have a question or comment?  Post it below or give me a call.

During a recent workshop an attendee stood up and stated that if employers want a specific and up-to-date resume they should, “just get over it.”  Why?  She argued no one has time to be specific or keep things current these days.

Are there situations where your resume does not need to be current and specific?  Sure.  There are times when your skills are in high demand or your work is very well known and your resume is just a formality.

However, the bottom line in all communication is you need to address the wants/desires/needs of your audience.  If your communication tool [a résumé is a communication tool] falls short of connecting with your audience it is ineffective.

Maybe the better question is does your résumé effectively open a door and/or a conversation with someone you want or need to talk with?

If your résumé is working for you – then don’t worry about it. On the other hand if your résumé is not achieving the results you want, take a look at it with a critical eye.

Review your résumé.  If you are not sure it is doing the job you want it to do have someone else review it and offer feedback.

Do you have questions or concerns about your résumé?  Then feel free to contact me.

Is your resume stale and lifeless?  Or is it full of energy and relevant data about you and what you do?

Your resume is an important marketing tool.  If it is as stale as popcorn popped a week ago sitting in a humid kitchen, your reputation, career and next promotion are being impacted.

A resume without energy, pop and sizzle will sit.  In fact, it may never be read.

Think about it.  If you are busy, do you want to read a lifeless, seemingly endless list of job duties or do you want to know who this person is and what they can do for you?  The latter, I bet.  The same is true for busy hiring managers.

If you have not updated your resume in the last 90 days, it is time to do so.  That’s right, update it once a quarter.  Resumes have a short shelf life.

Before you do anything to your resume spend a week with it.  Here’s how:

1. Read it three times a day.  Once in the morning, once after lunch and once in the evening.  One of these times read it aloud.
2. After a week, grab a highlighter and highlight the accomplishments/results you achieved in the last six months or a year.  Where are these within the document?
3. Grab a different color highlighter and mark your relevant brand attributes.
4. Finally, grab a pen and mark out the parts that bore you, date you or are no longer relevant to the work you are doing or want to do.

Now you are ready to begin to update it and make your resume pop.  No more stale, lifeless resume for you.

Are you too close to your resume?  Do you want another set of eyes to give you feedback on your resume?   A resume critique may interest you.

Do you have a resume question?  Post it below.

But, are you willing to do the labor to have a great resume?

Yes?  That’s great!  So many people aren’t — they’d prefer an extra day at the beach.  Then they wonder why their resume isn’t getting results.

Your resume is a key marketing tool.  Good marketing doesn’t just happen.  It takes work, thought and oftentimes a team to fine tune it and help get the message out.

Many people think creating a great resume is akin to developing a BIG billboard, posting it on a busy highway and then waiting for the phone to ring.  Businesses who depend solely on one advertising vehicle, like billboards, don’t stay in business long.  A single billboard may not been seen by the business’s target audience or remembered as the reader flew by at 60 mph.

A great resume is employer-focused.  It clearly identifies how you can meet their needs and wants.  It speaks to the employer in his or her language.  In other words, it is targeted directly to them.  Your resume demonstrates the value you alone bring.  It clearly states how you will earn your salary.  It markets and sells YOUR value.

A great resume includes:

• Your branding (what differentiates you from the competition)
• Appropriate keywords
• Strong examples of the results you achieve
• Relevant work history, and
• Your education

Your resume should leave nothing to the imagination — a hiring manager will clearly see how you will benefit the organization.  It is a marketing tool that visibly demonstrates your value.

Mostly importantly, it is unique.  You are different.  You need to see that, own it and share it.

Your assignment is to take a look at your resume.  Ask yourself, “Is it great?”  Rate it (1 is poor and 10 is great).  What’s your rating?  What will it take to move up one number?  Take that action.  Improve your resume!

Do you need an objective eye to look at your resume and career marketing materials?  Are you ready to stand out from the competition?  Let’s connect and discuss how I can assist you.

It is mid-year — time to review where you are, update your résumé and plan your career strategy for 2014.

Does your résumé share YOU and what makes YOU unique?  What should change?  Ask the tough questions as you review, edit or craft your branded résumé.

Performing a mid-year check of all your personal marketing tools, including social media profiles (LinkedIn) and your elevator pitch, is important in maintaining an up-t0-date brand and career focus.

Here are three tips to guide you:

1. Use your words.   Your words are the best words to describe your work and what others experience when working with you.  Repeating the words in a job description will tell someone you can read, yet it won’t help you stand out or create a competitive advantage.  You will sound like every other candidate.
2. Tell about your experience in short stories.   Share your current experience.  Write down your accomplishments and results in the last six months. Draft your short specific stories and be sure to include how you work.  Your stories will help you communicate to your boss, the CEO or a hiring manager how you work, the results you achieve and will provide evidence that you can solve the problems the manager, team or business faces.  Remember, a hiring manager wants to know you can do the job, how you will do the job and what the results will be.
3. Express why you do the work you do.   What is it about this work that excites you?  What is it that drives you, interests you and makes you want to jump up each day and engage in the work? Are you the architect who loves to create beautiful buildings? Sharing why your work matters is important – what is the emotional connection for you?

It is time to stand out, share what makes YOU unique and leverage your powerful competitive edge.

Additionally, think about who needs an updated copy of your résumé.

Help others keep YOU top of mind and quickly recall what you have to offer your employer, your next employer and the world.

Do you fret about rejection as you prepare or send your résumé?

Are your thoughts so focused on rejection that your résumé is ambiguous, general and plain?

Hopefully, your fear is not driving you to send out a boring résumé.  If it is, it is time to revolutionize the way you think about your résumé. (Remember, not every employer or hiring manager is going to like you or your experience — and that is OK!)

At the end of a recent presentation, a woman approached me and shared how frustrated she was having to spend endless hours targeting her resume to the large list of job openings found on the internet.  She shared her disappointment that after 100’s of applications, she had received a handful of rejection emails and not one interview.

Her kind soul, bright smile and brief words led me to believe that she was an organizer of projects, people and things.  She was someone who knew how to keep customers happy and projects moving forward.  I knew this in just a 3 minute conversation.

With tears and a crack in her voice she asked if I would look at her résumé.  I did.   The skills and personality that I experienced in our brief meeting were totally absent from her résumé.

I inquired if my impression of her was correct.  She confirmed it was.  Then, I inquired why she had elected to omit her uniqueness from her résumé.

In a bolded voice she stated, “Rejection is awful.”  She pulled her résumé from my hand, saying, “I am old school and what you are asking about does not belong in my résumé.”

Standing out, sharing who you are and how you deliver value can feel uncomfortable.  Clearly, this was outside of the woman’s comfort zone.

I smiled – I do get it.

Many people like to play it safe.   Innovation can feel risky.

For years, I was afraid to stand out or to share how I am different and unique.  Why? I didn’t know how to communicate my unique value in a way that worked for me.

Therefore, I took the safe, blend in, be the same as others, approach.  It seemed far less risky than standing out and facing the ridicule I feared.

Here is what I discovered — there is far more acceptance of my unique value when I genuinely share who I am.  It doesn’t mean everyone likes me or that I don’t experience rejection, I do.   Not everyone likes me, wants to work with me or hire me.

Are you leaving YOU out of your résumé?  WHY?

Is it fear of rejection?  Fear of ridicule?  Not sure how to communicate your unique value in a manner that is comfortable for you?

Here is a activitiy to help you revolutionize your thinking:

• Write down all the possible rejection and ridicule you might experience in a week, a month, in a year.
• Beside each item, note how many times you experienced the specific rejection or ridicule.
• Describe the rejection or ridicule experience in detail, then note how likely the same experience is to occur again.

The discovery for me?  The odds that the response I feared would actually occur were minimal.

Here are additional questions for you:

What is the real risk of genuinely sharing what makes YOU unique in your résumé?

Will sharing your unique value really increase the number of times your résumé is rejected?

What are the potential benefits of taking the risk and sharing your unique value?

Getting your résumé noticed and in the hands of the right person is tough.  You can’t afford to waste time or make mistakes.

Boring, plain and empty résumés don’t grab attention and they don’t get read.  If you want to get an interview, you must gain favorable attention.

Are you ready to be happy, make the money you deserve and land your dream job?  Then it is time to avoid the BIG mistakes.

Are you making the biggest mistake?

Failing to address the problems you solve is among the biggest mistakes employers note when talking about résumés.  Hiring managers don’t have time nor do they want to stop and try to figure out if you can solve the problem most important to them.  Grab their attention by sharing how you can solve their problem!

Here are 3 tips to avoid making this mistake:

1. Use all your fire power to quickly and clearly identify what you can do for the employer.

2. Set your résumé apart by telling the reader about the extraordinary manner or method you use to solve problems.

3. Offer an unambiguous picture of what your new boss will experience when working with you as you solve the problems.

Finally, it is not enough to have a great résumé.  You must also be able to avoid this BIG mistake during an interview. If you’re boring or never gain the interviewer’s attention with the problems you solve, you won’t be in the running for the job.

Is a résumé mistake keeping you stuck in a job you have out grown?  Will your résumé knock you out before an interview even occurs?

Do you have a résumé comment or a question?

Please post it below.

Does your résumé set you apart and encourage your next boss to call you?  That’s great.  When your résumé is strong and communicates your unique value it serves as a key to open locked doors.  If your materials  are not helping you stand out in the sea of other résumés, you may not get the opportunity to interview for the position.

Today, more than ever, organizations are proactively looking for the skills and experience they seek.  Being reactive in your search is not the most effective marketing strategy.  I see hundreds of résumés each week and coach clients on the necessity of tailoring their résumé and message to your target audience.

Being focused on the position you want and clearly communicating your message to your target audience helps you stand out in a crowd of other qualified candidates.  Ensure your résumé is authentic and has clarity of purpose.   Show how you can help your future boss and organization achieve their goals.  These simple steps, overlooked by the majority of job seekers, help you “leap off the page.”

Action exercise:

1.  Write a brief job description of your ideal job.

2.  Then, just as if you are applying for the position, put your résumé and the job description side by side.  Highlight the needs and wants of the employer for your ideal job.

3.  Next, use the highlighter to highlight the keywords and information in your résumé that are applicable to the needs and wants of the employer.

Use this same exercise  before you react to a job posting.  Look for the unique ways you solve an employer’s problem or address the needs and wants expressed.  If your résumé is lacking,  fix it, or it may never seen by your future boss.

In the world of online sourcing and ATS (Applicant Tracking Systems), résumés that don’t match slip into the darkness and are never seen again.

Tomorrow is Halloween in the USA.  Many youth will dress in costumes and go door to door seeking candy or healthy snacks.  As each door opens they say ‘Trick ‘or Treat’ hoping to receive a treat in lieu of having to perform a trick.  If you want your résumé to be treated to human eyes, tailor it to match the job you are seeking and add style  and be sure it stands out. 

Happy Halloween!  Check out my Halloween treat for you.

“How do I make my résumé stand out?” or “If everyone has a brand, how can I stand out?” Are you asking these questions too?

Everyone is unique.  The exciting thing in my business is that unlike products were there may not be anything different between two products except the color of the label.  Many products with different labels are produced to specs on the same line and at the end just get a different label. 

That is not the case with people.  Each executive, each person is different.  People are not mass produced.  Each person lives, grows, changes and evolves one day at a time.

There may be many people who work for competitors, run profitable businesses and have the same number of years in the industry that you do, but no one is just like you.  No one works like you do, nor has anyone done everything you have done. 

Your biggest difference is YOU.  You bring your own talent, gifts, education, experience and abilities to what you do.

Most of us spend so much time fitting in, doing what we think we should do that it is hard to stop and be honest about what makes us different, what makes us unique.  Be honest what are your unique talents, what do you do different. 

Why is it hard to “Stand Out”?  The answer is we are often afraid to say what makes us different.  We are afraid of the response or reaction from others.

There may be 10,000 people with your degree, who went to the same school, worked for the same companies, yet they aren’t you.  To stand out you first list all the things you have in common with professionals in your field. 

Then step back and list all the things that are unique to you.  List your unique talents, experiences, education, how you serve, how you lead, how you learn and the favorite part of your job.

I am a Texan who lives and works in New England.  I do things different.  It is not always easy to be different.  Why, because people don’t always like different. 

My unique gifts include: I am direct, and I ask direct questions.  I focus on results and on goals. Using those and my other gifts allow me to serve others and to live on purpose and help others identify their gifts and land the job they want.

It is not the custom to be direct in New England therefore if I feared what others thought or said about me it would be difficult for me to market.  One of my nieghbors says I am too out there, too much out in front and she does not like that.  I get it, her style is different those differences add value.  My gifts are what make me unique and of value to those who work with me.

Here is how to make your résumé stand out:  Start your list of your unique talents, put them all down. Make a decision to get very honest with yourself and about what are your unique gifts and what makes you different, not shy away form the things that others don’t like about you.  Write them down.  Your list will give you the key ingredients to make your résumé stand out.  Then incorporate the best items into your résumé.