Accelerate Your Search™ Now

Last Thursday evening I was in New York City and joined the authors of “Ditch. Dare. Do!“, William Arruda and Deb Dib at the launch party for their latest book – “Ditch. Dare. Do!“  What  a blast!

It was a warm summer evening topped off by a late evening summer shower of rain.  The book launch party was fun, amazing and the room was filled with boundless energy.  Why – that’s simple it is hard to be in the presence of so many people who are so passionate about the work they do and not feel the waves of energy all around you.  The smiles and sparks of imagination and talent in the room were as brilliant as fireworks over the Washington Mall on the 4th of July.  What a joy to be among that energy.

If your 4th of July celebrate is only half the fun of the book launch party – you will be in store for a great celebration.  Enjoy your holiday!

Want to add some fun and great reading?

Whether you are headed for the beach, lake or anywhere that calls for a book to read or if you have a few minutes and want to boost your career pick up your copy of “Ditch. Dare. Do!”   It is a wonderful guide to help you ‘supercharge your career’.

Many of you have heard me share tips from “Ditch. Dare. Do!“.  I know the tips will help you learn how to become influential, indispensable, and incredibly happy at work.  Read the book and share your comments below.   Did you like the video?  Share your thoughts on the video too.

“The world cares very little about what a man or woman knows; it is what a man or woman is able to do that counts.” ~ Booker T. Washington

What makes you indispensable?  (Hint:  it is not what you know.)

You already know building a strong personal brand illustrates you are indispensable and influential.  So, what are you doing to build your personal brand?

Your personal brand tells others about you — what you are able to do, the impact of your actions, and why it matters to the world.

The impact?  You become vital to the right people.  You become a key player in their organizations, not because of what you know, but because of your actions, the results they garner and the far reaching impact of what you DO!

And, all this doesn’t just happen — you have to make it happen!

As 2013 begins, are you ready to be influential, indispensable and have more fun?

Here are 3 tips to help you start leveraging your personal brand:

1)  Assess your personal brand and decide how you want to leverage what you DO.

2)  Take one action per week that positively impacts your personal brand and makes you indispensable.

3)  Want 66 tips to help you execute on number 2?  Read “Ditch. Dare. Do!” by William Arruda and Deb Dib.

In fact, if you call me by Saturday, January 12th, 2013 and request a copy of Ditch. Dare. Do! by Personal Branding Guru William Arruda and CEO Coach Deb Dib,  you will be added to the list of my executive clients that are receiving a free copy of the book when it is released next week.   Don’t wait!  Call me by Saturday, Jan 12, 2013.

When calling, please leave your full name and complete mailing address [don’t forget the zip code] and I will send you a copy of the book.  No catch, simply my gift to you as a reader of my blog.

You’ll love the book.  You’ll learn the same tips top executives know and use to leverage their personal brand.  Make 2013 the year you land the job you want, with less stress and earn the salary you deserve.

Want to know more about Ditch. Dare. Do!?  Listen to this interview with William Arruda and Deb Dib.

You are building your brand.  You are leveraging your strengths, gifts, and talents.  Your brand does help you stand out in a crowded market place.  Hiring managers remember you, then pick up the phone and call you – do you want this to continue?  If so, you will definitely want to read “7 Personal Branding Trends for Job Search in 2012”.

The personal branding trends to watch list is published annually by William Arruda.  Arruda is a personal branding guru, an author, and speaker.  He is credited with turning the concept of personal branding into a global industry and the founder of Reach Personal Branding (disclosure: Reach Personal Branding is a partner of my company).  His annual trends list is a quick snapshot of what’s evolving in personal branding.

Managing your brand is an ongoing project, not a once in a while task.  Keeping up with the trends, that help you communicate who you are and what you do, is critical to your career and you job search.

Just as you must hone your skills, stay in touch with what’s new and the ever changing world of  your industry and profession, you must understand the current trends in personal marketing and personal branding.  If you don’t market yourself, you will fall behind those do market themselves.  When you know the trends, you choose what is best for you and your target audience. 

Not all trends will interest you or work for you, yet you won’t ignore them.  Take a look. Then decide how to leverage the 2012 trends into a carefully crafted marketing plan.  Knowing where you are today, having a plan you can execute ensures you continue to communicate your personal brand to accelerate your search and success.  Here are William Arruda’s 2012 personal branding trends to watch list:

 1. Headshots Everywhere

2. Crowdsourcing for Professionals

3. Personal QR Codes

4. Job Postings R.I.P.

5. Professional, DIY Video

6. Permanent Unemployment

7. Personal Qwikis

Assess the trends.  Decide your course of action, stay relevant and gain the favorable attention of your key contacts, centers of influence, recruiters, and hiring managers.  That action will help you accelerate your search and land the job you want. 

If you need help implementing or incorporating one or all of these trends into your job search contact me.  Do you have a question about your job search or leveraging your personal brand?  Call or look to the right and sign up for next Q & A session, join the session and ask your question.