“Regardless of your lot in life, you can build something beautiful on it.” ~ Zig Ziglar
Zig Ziglar’s point is on target. This quote is one that reminds me that I have many gifts and opportunities and it is up to me to use these to build a beautiful a life to accomplish my purpose. To do this I need to be connected to my purpose and to communicate my purpose. One of the ways I have learned to communicate and achieve my purpose is to build and use my personal brand.
Are you building your personal brand? Is your brand working for you?
It is amazing how building your personal brand, will help you stand out from your peers, reach your career goals and live your purpose. Once you identify and communicate what makes you unique, compelling and relevant in the marketplace, your personal brand helps you connect your purpose, values, strengths and what you do.
Think about Bill Gates who has a stated purpose of a computer in the hands of everyone. His purpose connects to what he does, what he wants to do and he has a strong brand. How does your purpose connect to your career and what you want to do?
Do you need help to explore and live your brand?
What are the attributes that you set you apart?
What are your unique points of differentiation?
Create a list of these and your values. Write down your purpose.
Reflect on your attributes. These are the things that help you stand out and create a strong brand. Strong brands demand a premium.
What are you doing to build a strong brand?
If you want some help to explore your brand you may want to check out 360˚Reach is the first and leading web-based personal brand assessment.
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