Accelerate Your Search™ Now

You have heard it and you know your reputation counts in your job search.  It is a given that employers will check your references.  Employers and recruiters will ask you and others about your experience, how you work, the quality of work you deliver, and many other questions to help them determine if you are the right person for the current opening in the organization. 

Do you know what others say about you when asked?  Do you know how others view you? 

Your reputation – who you are and what makes you tick all help you communicate your value to an employer.  What others share about you is critical.  Do you understand how others view you?

When you have a keen understanding of yourself and how you are communicating who you are, how you work, play and do all things it is much easier to communicate your value in a way that paints a clear picture for others.  When you also have an understanding of how others view and value you, you are better able to market and leverage your brand.

After all your reputation (your personal brand) is about what others think of you, not only what you think.  Do know what others value about your knowledge, your experience, your skills, your style, your value in the workplace, your vision and your values?

What would happen if you did?

All of these items are elements of your personal brand and who you will be as an employee.  These elements make up ‘fit’.  “Fit” for the job is one of the critical factors in hiring a new employee.  Employers want not only the skills need to do the job they also want employees who “fit” on the team and within the organization.  Don’t you want “fit” too?

One of the best indicators of future performance is past performance, and most if not all hiring managers know this.  Therefore, as employers seek employees for new or open positions they not only identify the skills and experience needed for the job, employers seek to discover how you have performed in the past and they seek information from others to learn about your possible ‘fit’.

When you began your job search you probably updated your résumé, your LinkedIn profile, contacted a few key people in your network, maybe asked for a reference or two, posted your résumé online, and set up a few online search agents to send to you emails of job openings in your field.  Then you may have made a few calls to see who might be hiring, and began to look at the job openings online.  You submitted a few applications or emailed out your résumé and now you are waiting to the phone to ring or the emails asking you to set up an interview.  Does that sound like your marketing efforts and your search plan so far?

If so maybe it is time to leverage your reputation and actively market yourself.  Here are the steps to leverage your reputation (your personal brand) and actively market yourself and have a better understanding of your personal reputation and how to market and communicate your ‘fit’ to employers who will value you.

1. Get feedback on your reputation.  Learn about what others think of you and how they communicate your strengths.  Assessments, interviews and conversations will help gather feedback.
2. Review the feedback.  After you selected those to provide feedback and gathered enough data, you will want to review the data.  This type of feedback will often provide valuable data to help you create a very on target message to share your value.
3. Review the feedback with a trusted advisor or coach.   To look at your reputation and grow and leverage your personal brand you will need help.  Companies hire teams of experts, don’t short change yourself by lacking the benefits and insights of having a trusted advisor or coach help you review the data you have gathered.
4. Establish your brand aspirations.  Your reputation evolves.  This occurs with or without your intention.  How can your reputation and your strengths help you achieve your goals?  How will you communicate these as you continue to grow and evolve?  Strong personal brands grow and evolve and your personal brand is a tool to help you market yourself and to achieve your goals.  What is your desire for your brand?  How would you like to communicate your desire?
5. Plan and execute.  Ideas, Thoughts, Aspirations are great, however without planning and action nothing happens.  Develop your plan to leverage your reputation, make a commitment to yourself to take action, now execute and market yourself communicate your value and use your reputation and what others say about you to demonstrate your “fit” for the job you want.

One of the common mistakes is not being clear about what you do.

Over the years, as I work with executives and professionals, I have discovered that it is often the most talented who face the biggest challenge in clearly communicating what they do and make the mistake of not being clear.  Most people forget to keep the message simple.   

That is why I smiled this week when I read this post “Randy Fenoli: ‘Say Yes To The Dress’ Star At Brides Magazine White-Hot Hope Style Shop”.   Randy Fenoli is very clear about what he does and does not do – “I don’t sell dresses. I dress brides”.

Randy Fenoli gets it and communicates it in 3 words! 

For those who are interested, curious or want to know more about Randy Fenoli, he has a clear 133 word; 6 sentence Bio or his Twitter Bio to complete the picture. His message is consistent and clear.

Is your message clear?  Do you tell others quickly and clearly what you do?

Do you have a question or need some help to clarify your message, develop or communicate your personal brand?

 Sign up to the right and join the next Q & A call.

One solid way to build your personal brand online and share your knowledge is to write articles for online publications.  Sometimes there are little hassles to know about and avoid.  One of those issues can be your quotation mark style.

If you are publishing articles online and never had this issue – that’s great!  If not, here’s an important tip from Susan Friedmann, CSP.  Susan helps companies put their best foot forward at trade shows and events.  Her focus on increased results, and on building better relationships with customers, prospects and advocates in the marketplace is not only solid information for companies it can help you too.  She is also a literacy volunteer for the Federal Bureau of Prisons.

Here is Susan Friedmann’s tip to “Avoid a common hassle when submitting articles online”

If you write articles for online publications, you need to change your quotation mark style to avoid hassles.

Many online text boxes don’t accept “smart quote” or “curly quote” quotation marks. When smart quotation marks are copied from a MS Word document and pasted into an online text box such as a blog editor, the result can be text mashed up with incomprehensible symbols. It’s easy to change your quotation marks.

Instructions:

Open a new text document or the document you are working on. Click on the “Tools” menu.
Click on “AutoCorrect.”
Click on “AutoFormat As You Type” in the AutoCorrect menu.
Deselect the “Smart Quotes” option and select the “Straight Quotes” option in the ticker boxes.
Click “Save”

Thanks – Susan for sharing this information!

I appreciated this tip and I bet my readers will too.

Accelerate your search today!

Have a comment, tip or thought?  Post it below.

Summer is a great time of year. Summer in New England is very different than the HOT summer days of West Texas.  I love summer and the abundance of fresh vegetables, watermelon and the ease of finding good ice cream.

One of New England’s big surprises was the number of great easy to find little ice cream shops.  To find one I discovered I could just look for where people are lined up waiting to purchase ice cream on a summer evening or afternoon.  The second part of this surprise for me was that most of the ice cream shops close on or about Labor Day! 

The impact is that it feels like ice cream is in short supply in the fall and winter.  That of course is nonsense, good ice cream is not in short supply in the fall, winter or spring, it is just not as convenient to get and takes a bit of effort to find it during the other seasons of the year.  The result, if I want ice cream in the other seasons I have to make an effort to locate it.
 
Sometimes in a job search it is easy to feel ‘lack’ or think jobs are in short supply like ice cream in the off season.  That too is nonsense. 

Once you spend a little time reflecting on where you are and what you want from your career and your next position, you will also discover an abundane of opportunities.  These may not be as convenient as going around the corner and looking for the line or opening an email with a long list of your ideal positions.

Your ideal job is not in short supply, but effort is required to locate it.  You must be willing to market yourself, and you need to know what you are looking for and be willing to seek it out. 

Your talent, skills and abilities are wanted and needed, opportunities are abundant.  Are you willing to do the work for the ideal opportunity?

Most of the people lined up outside the ice cream place, knew where to go because of word of mouth marketing.  Someone told them about the great ice cream, they went and experienced it, they told others and line grew! 

This word of mouth marketing did not happen without work, a plan and day-to-day execution on the part of the ice cream shop owners.

Are you leveraging your word of mouth marketing?   Why not?

Sure there is a shop, a place for people to go to experience and learn more, (your online profile), the unique story of the ice cream shop and the ice cream it sells.  How it is made, what makes it different and the best in the area (your USP, your brand, your story).  The shop has a sign out front, (your job title, your business card), a menu board of the ice cream they offer (your résumé). 

The ice cream shop communicates their message and they help others communicate and share their message.  Maybe in print with a flyer, a storyboard, and as people gather in the line they are talking about the ice cream.  The line and those conversations are part of their social proof that the ice cream is good (your recommendations, references, your network).

All of these marketing elements are critical to drawing people to the shop to experience the ice cream.  They built the message and their reputation over time.  This did just happen. 

The shop assessed what they had to offer, worked to understand the wants and needs of their customer, and then they create and enhance a market for the ice cream as they communicatie and encourage others to share the story.  They focus on the experience and they have customers willing to stand in the long summer lines for ice cream!

The behind the scenes to creating the end result – a great reputation, long lines, perception of short supply, and high value, began with a careful assessment of the value available, how to communicate the value offered to the marketplace, followed by the creation of a plan and the daily execution and evaluation of the plan.   Time and hard work!

Have you taken the time to assess, plan and execute your personal marketing plan to land your next job? 

What is your story? 

You are unique, in short supply (there is only one of you).  You will be available for only a short time, and you have a high value in the marketplace.  What are you doing to tell your story, to pull people and interested employers toward you? 

Wouldn’t you rather have employers seeking you out? 

What would it be like to be like the ice cream shop in the summer with long lines of people waiting for you? 

How would it feel having people standing in line to interview you, experience you, to talk to you and to want to work with you? 

Would that lead to having several offers to review and then select the ideal one for you?

Have a question about creating your personal marketing plan? Sign up and join me on the next Q & A call, ask your question and get an answer.

Need specific ways to speed up your search?  Look to the right and request my gift to you – “162 Ways to Accelerate Your Job Search and Land the Job You Want”.

Have a comment or thought?  Post it below.

Are you hoping to sort out some of what is out and about on personal branding?

Meg Guiseppi, C-level Executive Job Search Coach and fellow CPBS offered this keen insight worth sharing in her recent post Personal Branding Hype and Myths vs Reality.

Major companies know investing and building a strong brand and communicating it well improves ROI.

Have you invested in discovering and communicating your brand?

Enjoy!

How did you accelerate your search today?

There was a time when you could sit on the sidelines and not incorporate social media into your job search with little impact, however many including me believe that time has come and gone.  Social media is a now a mainstream way of connecting and conducting business online.   You do not have to like social media, but you do need to understand that it is part of business and here to stay.

Many businesses are increasing their use of social media for marketing and recruiting.  It may not be your favorite marketing choice or the way you prefer to discover opportunities nor may and you enjoy participating in social media, but it is a facet of the internet that continues to grow, and to become more and more important as a business tool and the way business is done.

Are you still holding out, hoping you will land a job without having to jump into social media or having to learn more than one social media platform?  Ok, I get it. 

But the truth is as the use of social media grows, you should at least consider how you could use it, and create a strategy to become familiar with the different social media platforms.  As you do so, you can decide if and which social media platform is best to use it to achieve your goals.

Here are a few questions to ask:

Could a step into social media to add value to your career?

Would social media create or improve the experience a potential employer would have with you?

How much time are you willing to dedicate to any a social media platform you use now and when you return to work?

Currently there are about 15 million unemployed persons in the US, and there are more than 2 billion product marketers, businesses and consumers that use the internet each and every day. To stand out among that level of competition, you need a plan to succeed. 

What is your plan?

For years I have been helping job seekers tell their story in a clear manner.  At some point almost all job seekers figure out the importance of being able to tell potential employers their story, and to respond to “tell me about yourself” in a clear and authentic manner. 

In today’s world managing your personal brand online and offline is not just a good idea, but a requirement.  If you are serious about your career, your job search and your reputation you not only need to be able to tell your story in person in a clear, consistent manner to be known, liked, trusted and hired, you must also be able to tell your story online.

Your online presence, and your online your identity will tell a story.  You can either manage your online presence and your online identity to tell your story or you can allow search engines and maybe others to cobble together information about you.

If you are still sitting on the fence, hoping those around you are wrong about all “the buzz” about social media, or if you still think social media and an online presence is just for tech savvy professionals and not for you, for those in your industry or professional – think again!

There was a time you could elect not to have an online presence, I believe that time has passed. Not having a strategy for an online presence may be very costly.  So maybe you will be lucky and find a job before you need to worry about your online profile, or online identity or maybe not. Stop making excuses and think of the benefits of offering your story.

A solid personal story communicated via your online presence offers a consistent message to help you grab the attention of your audience.  It defines who you are, and what you have to offer with the right amount of history and detail about the value and impact your can offer without choking the reader’s interest with unwanted or surplus details. 

Telling your story well helps your create an emotional connection.  It can be the first step in helping someone, get to know you, and like you.  Once someone has knowledge of you, and finds you likable, you are on your way to creating a foundation for trust.  All lasting relationships are built on a solid foundation of know, like and trust. 

You can overcome first impressions, and the cobbled together story search engines may tell about you, but at what cost?  Do you have time to do that?   Do you want to do that?

In most cases it really comes down to “pay now, or pay later”.  Do you want to invest time and energy now, to be prepared, to establish your brand, and take time to building your online presence now or later?  Do you want to set yourself up to be known, liked, and trusted?  Then spend a little time and energy each week managing your brand, and your online presence, or do you want to take your chances and invest later. 

What are the costs the missed opportunities and that you need to overcome a poor first impression?  Maybe you believe the cost will go down over time!  That has not been my experience neither the experience of most of the people I know.

Everyone has a personal brand and an online identity.  Is your story helping your online presence?  Does it help you accelerate your search?   If not, what are you doing about it?

Will you look at what it takes to accelerate your sucess in 2011?  Will you step up, step out and truly shape your world and the perception others have about you, your brand, your career, your business and your industry?  Or will you leave that and your success to others?

If you have decided to be serious about your personal brand and are looking for some solid resources here is a list good list, 50 Excellent Blogs to Help You Build Your Online Brand.

Take a look at your personal brand and how it can help you accelerate your job search, your career and your success in the new year.  If you have questions about how personal branding can help you accelerate your success join my Q & A calls and learn more or read some of the 50 Excellent Blogs to Help You Build Your Online Brand and take action.

Small consistent actions will accelerate your search, build your brand and help you create the success you deserve.   How did you accelerate your search today?

Every day I’m blessed that I get to learn from others.  There are many super stars in the world and some “super heroes”.   I am very grateful for those “super heroes” who have touched my life this week.

As you know, I enjoy learning and sharing what others share with me.  This week I want to share a post from City Sylvester.

On June 18 City Sylvester posted “Personal Branding Stars of the Week!” where he shared insightful wisdom from six other inspiring people.  Read and enjoy!

When it comes to using social media for business, yes your job search is business, it is important to periodically assess where you are, what you are doing and if your actions are achieving the results you want.

So often when I talk to top talent about social media they are in one of three camps.  Camp one views social media as threat, silly, and a waste of time. Camp two loves social media, uses tons of different social media sites and activities, they “poke”, “tweet”, “friend” hundreds a times a week without a care, thought, plan, or concern for the benefits or consequences to their brand or reputation.  Camp three views social media a big opportunity and realize the value of the tool.  This camp is looking for smart balanced approaches for using social media and managing its challenges.

Which camp are you in?

No matter which camp you are in you need to grow your social media literacy and realize it is a part of a fundamental shift in the way people interact and business gets done.  It is important for you to have a plan and regularly assess how you use (or don’t use) social media to do business, enhance or build relationships in all aspects of your life.

Here are a few tips smart “top talent” and  top organizations employee when using and planning to use social media:

1.    Listen before you talk.

2.    Invest in training and learn to use the technology.

3.    Know how to communicate and what you want to communicate before you engage in goofy social media schemes or online marketing.

4.    Create a plan and policies for using social media.

5.    Understand the appropriate tone, image and use for the various social media channels.

6.    Build real relationships and connections using authentic conversations.

7.    Use caution if you outsource you social media activities.

8.    Understand the benefits and the consequences of failing to have and follow a plan, current practices and policies for using social media.

9.     Routinely review what you do and the results you get from your using social media activities.

What else would you add to the list of tips?

How are you using social media now?

What are your results?