For years video has been used in career management to help the career minded advance their career. However, again the Internet is changing how we use video.
Early in 2009, there was an explosion of people recording 60-second video clips and video resumes as local Cable TV groups and others began to help job seekers produce videos designed to grab attention and help people land jobs.
Some of these videos popped and made a great impression and others, well a not so great impression. This trend was like the early use of VHS tapes mailed to firms by new grads with a goal of landing an interview, some were top quality, well done and others were not.
In December 2009, William Arruda, the Founder of Reach Personal Branding shared his predictions on the top trends for 2010 in Personal Branding. His top prediction was “Video, Video, Video”. On Thursday, William Arruda and the Reach team launched personalbranding.TV (PB.TV) if you are interested in how video can help you advance your career and your personal brand you must check this new site out.
I have followed the work of William Arruda and Kirsten Dixson since 2007, when I first read “Career Distinction: Stand Out by Building Your Brand”. This is a book I have re-read several times and share with others often. In my view William is the top expert on Personal Branding and watching his new site and learning from him and team of Personal Branding experts is worth your time.
Instead of just using video to land an interview or to be better prepared to interview by seeing ourselves as others see us, today’s trend is to use video to help communicate your brand. Are you ready to communicate your brand via video?
We all have a personal brand. Most of us understand little about how to leverage our personal brand, communicate our personal brand and really build a strong personal brand. Just as strong corporate brands fair better in economic downturns, so do individuals with strong personal brands. If you have a strong personal brand and you are clear about your target audience and communicate your unique points of differentiation to the companies you are interested in, it makes a difference in the value proposition.
Check out personalbranding.TV and let me know your thoughts.
What does your brand say about your value in the marketplace?
What do you do to communicate your brand?
To your accelerated success,
Cindy Key
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