When it comes to using social media for business, yes your job search is business, it is important to periodically assess where you are, what you are doing and if your actions are achieving the results you want.
So often when I talk to top talent about social media they are in one of three camps. Camp one views social media as threat, silly, and a waste of time. Camp two loves social media, uses tons of different social media sites and activities, they “poke”, “tweet”, “friend” hundreds a times a week without a care, thought, plan, or concern for the benefits or consequences to their brand or reputation. Camp three views social media a big opportunity and realize the value of the tool. This camp is looking for smart balanced approaches for using social media and managing its challenges.
Which camp are you in?
No matter which camp you are in you need to grow your social media literacy and realize it is a part of a fundamental shift in the way people interact and business gets done. It is important for you to have a plan and regularly assess how you use (or don’t use) social media to do business, enhance or build relationships in all aspects of your life.
Here are a few tips smart “top talent” and top organizations employee when using and planning to use social media:
1. Listen before you talk.
2. Invest in training and learn to use the technology.
3. Know how to communicate and what you want to communicate before you engage in goofy social media schemes or online marketing.
4. Create a plan and policies for using social media.
5. Understand the appropriate tone, image and use for the various social media channels.
6. Build real relationships and connections using authentic conversations.
7. Use caution if you outsource you social media activities.
8. Understand the benefits and the consequences of failing to have and follow a plan, current practices and policies for using social media.
9. Routinely review what you do and the results you get from your using social media activities.
What else would you add to the list of tips?
How are you using social media now?
What are your results?
no comment until now