There was a time when you could sit on the sidelines and not incorporate social media into your job search with little impact, however many including me believe that time has come and gone. Social media is a now a mainstream way of connecting and conducting business online. You do not have to like social media, but you do need to understand that it is part of business and here to stay.
Many businesses are increasing their use of social media for marketing and recruiting. It may not be your favorite marketing choice or the way you prefer to discover opportunities nor may and you enjoy participating in social media, but it is a facet of the internet that continues to grow, and to become more and more important as a business tool and the way business is done.
Are you still holding out, hoping you will land a job without having to jump into social media or having to learn more than one social media platform? Ok, I get it.
But the truth is as the use of social media grows, you should at least consider how you could use it, and create a strategy to become familiar with the different social media platforms. As you do so, you can decide if and which social media platform is best to use it to achieve your goals.
Here are a few questions to ask:
Could a step into social media to add value to your career?
Would social media create or improve the experience a potential employer would have with you?
How much time are you willing to dedicate to any a social media platform you use now and when you return to work?
Currently there are about 15 million unemployed persons in the US, and there are more than 2 billion product marketers, businesses and consumers that use the internet each and every day. To stand out among that level of competition, you need a plan to succeed.
What is your plan?
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