Your phone may soon replace the credit cards in your wallet, if you want it to do so. You can get text alerts for many services, coupons, sales, and Thorntons will send you a “Thorntons Gas Price Alert” before fuel prices change in their market.
What are the benefits? Are the benefits faster, easier transactions and saving few cents or more by filling up your gas tank at a lower price per gallon? Or are the benefits much more? Does it mean more freedom, more individuality, more choices, or more loyalty to a brand?
The text gas price alert is a way to communicate relevant information to customers. Matt Thornton, president and CEO of Thorntons notes that the text alerts support providing the value his organization is known for in the marketplace.
Do you have a way to stay visible and communicate relevant information?
We can, do and will continue to get, if we want it, and sometimes even if we don’t want it, relevant information via text, email, mail, phone and other media. This information does impact how a person or an organization is viewed, at the very least is helps the marketplace know more about the organization or person. It may also impact if someone does or does not do business with you or hire you.
There is a new world of work. Change is everywhere. The access to information is amazing. Your Personal Brand is your greatest asset in today’s new world of work.
Every solid business knows to stay profitable in business, their brand must be visible and relevant to their customers and provide something of value to their customers.
How does the access and use of media and technology change how you manage your career and your personal brand?
How do you use new media and technology to stay visible and relevant?
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