One of the common mistakes is not being clear about what you do.
Over the years, as I work with executives and professionals, I have discovered that it is often the most talented who face the biggest challenge in clearly communicating what they do and make the mistake of not being clear. Most people forget to keep the message simple.
That is why I smiled this week when I read this post “Randy Fenoli: ‘Say Yes To The Dress’ Star At Brides Magazine White-Hot Hope Style Shop”. Randy Fenoli is very clear about what he does and does not do – “I don’t sell dresses. I dress brides”.
Randy Fenoli gets it and communicates it in 3 words!
For those who are interested, curious or want to know more about Randy Fenoli, he has a clear 133 word; 6 sentence Bio or his Twitter Bio to complete the picture. His message is consistent and clear.
Is your message clear? Do you tell others quickly and clearly what you do?
Do you have a question or need some help to clarify your message, develop or communicate your personal brand?
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