Recruiters and those searching LinkedIn for candidates, tell me they are screening out more candidates than they contact. Is this happening to you?
Did you upload or paste your résumé into your profile, then move on to create connections?
Have you been so busy joining groups and adding connections that you have neglected your profile?
If so it is time to take a look at your profile and discover if it is working for you. Your LinkedIn profile is a 24-hour a day marketing site for your job search and beyond. Here are key questions to ask yourself as you review your LinkedIn profile:
Is your profile optimized so you will be found in a search? Simple items such as your headline, your job titles, linking your profile to your past employer’s Company LinkedIn page (if they have one) will help your profile be found in a search.
Does your profile focus on benefits, not specifications? You can use the skills and a specialties area to add keywords to your profile. In your summary focus on the benefits you will deliver for your next employer and the problems you solve.
Does your profile focus on value, or the cost of your salary? It is critical to focus on the value you offer. If someone assumes by your profile you will command a high salary and that is not in the budget, your profile may be screen out.
Does your profile demonstrate your experience and value? When you read your profile does it paint a picture of what you offer to someone seeking what you have to offer? If not, go to work to ensure it does. To get an opportunity call via LinkedIn your profile needs to pop and paint a picture.
Does your profile have a personality, emotion and facts? Humans are not just rational and logical in making decisions. Humans select, contact and recommend the people represented by LinkedIn profiles based on emotions as well as facts. Be sure your profile does not omit the emotions that play a part in a hiring decision.
Does your profile focus on your potential employer’s needs, in lieu of the ‘me’ factor? Your future employer does not care about your goals, your career objectives, or your need for a job right now. The recruiter or hiring manager cares about his/her problem, not yours. Read your profile, get honest feedback. Be sure your profile does not sound pushy or desperate neither messages are helpful in getting others to contact you and exploring doing business with you.
Make your marketing and your online profiles about the needs of your next employer. Focus on your next employer’s needs to accelerate your search and improve your LinkedIn profile.
Do you have a question about your search? Look to the right and sign up for next Q & A session, join the session and ask your question.
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