Everyone has a special niche – their little corner of the world. Are you known in your corner of the world?
If not, why not? Did you elect to stay a secret?
Are you a secret because:
- You don’t have the time to figure out your value?
- You don’t have the confidence to share it with the world?
- You don’t have the time to share your story?
Odds are you are very good at what you do. And, the odds are just as great that very few people know much about you, your niche and what makes your work so special.
We are all taught, “don’t brag” and “let your work speak for itself.” Those are great sayings and I ‘m sure, when shared with us as children, the intent was to help or protect us from something.
As a career coach, I talk to so many people who not only don’t know how to describe or share their unique niche, they have no clue what the value of their special skills are in the marketplace. Are you one of those people?
If you are, you are limiting your income, happiness and success. Companies, peers and potential hiring managers are looking for confidence and for people who add value to their teams by knowing who they are and what they can do.
If you are confident and known in you niche, you will be looked for and found. If you hide your value or simply fail to share it, others won’t seek you out and you will always find yourself running to stay even or just one step ahead.
In today’s marketplace, those who enjoy the most success, have the most fun and are the most influential in their industry are recognized in their niche and by the people who need them. They have a strong brand and they enjoy life every day.
It’s really not difficult to achieve this status, do the work you love and have clients value your skills.
If you are ready to join the ranks of these confident and talented people, I highly recommend you read: Ditch. Dare. Do! 3D Personal Branding for Executives: 66 Ways To Become Influential, Indispensable, and Incredibly Happy at Work.
You can learn more about the book at www.ditchdaredo.com or purchase it at “Ditch. Dare. Do!”
Great post! Too many people – especially women – struggle with how to get known in their niche. It’s an absolute necessity, especially in a tight job market – and it doesn’t matter how junior or senior one is. I look forward to more of your posts on this topic!
Suzanne, you are so right about the struggle and yes being known is critical at all levels and in all industries.
I had a client who told me, I don’t like tooting my own horn. Well, I told her, if you don’t toot it, no one else will. It’s your horn. Blow, baby, blow!
There is something for letting your work speak for itself, but if someone hasn’t experienced your work, what then? Being shy and silent serves no one! In a way, it’s a silly form of selfishness because you deny people the opportunity to get what they need, or learn something, or simply know more about who you are.
Good for you for inspiring people to toot, toot, toot!
It all goes back to if we hide behind the computer no one will find us.
Besides networking is so much fun!
You are so right, Nancy – why would you what to deny others the opportunity to know you, your value and to have their biggest problem solved.
Lorraine, networking is FUN and it is a great way to become known in your niche?
I too suffer from “not tooting my horn”. I fall trap to the “everyone knows this” until I meet someone who really doesn’t… That’s when I feel most needed in my area of expertise 🙂
Thanks for this reminder…love the 3D idea. Makes what needs doing easy to remember.
Kelly, we all have special gifts that others need … dare to share yours … your expertise is needed. Have and amazing week. Cindy
Lilia, glad you love 3D – Ditch. Dare. Do! Is so a fun and easy way to remember what needs to be done. I’m so grateful that William Arruda and Deb Dib wrote the book and shared 3D with the world.