What makes you different? What make you unique?
Answer these questions and you tap into your unique value.
Oftentimes, people applying for a certain job will have similar backgrounds (education, previous experience, training, etc.) — because without these basics you are not qualified for the position. Merely listing these basics on a resume or in an interview will not help you stand out.
When you are ready to transition to a new position, you must highlight how you are different.
When you are able to clearly communicate your unique value, you gain favorable attention, build trust and attract your target audience.
A clear, consistent marketing message shares what is unique about you and helps strengthen your personal brand. It allows your audience to really ‘get’ what you do and how you add value. We often take our unique skills for granted, assuming others will automatically understand our gifts as well. Not so.
Do not take your uniqueness for granted, rather highlight it. It is important to carefully craft your marketing message to share your unique value.
If you are struggling to identify your differentiating factors, ask your network. Ask your peers how they would describe you if asked by a potential employer.
Maybe you are a CFO who has a special talent for communicating bad financial news to investors. If you fail to clearly communicate your unique ability, you may not be called for an interview or selected for the job. On the flip side, if you share your brand personality in your written and verbal communication, odds are it will set you apart from the competition.
Want to get started?
Make a list of the characteristics that separate you from your peers. Then, share your uniqueness in all your communications — including introductions and in your resume. Emphasizing what makes you different is a sure way to stand out in a crowd.
One note of caution: it is rare the unique qualities or abilities an organization seeks will be included in a job posting. However, those qualities are how candidates are selected for interviews and positions, so bring ’em to the table.
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