4qThe fourth quarter is upon us.  And, in just 92 days the new year begins.  Are you ready for a successful final quarter of the year?

Below are four essential (albeit, a little unglamorous) tasks to help you improve your personal marketing for fourth quarter and create a solid foundation for a sustainable career in 2015:

1. Be present in the marketplace.  Get out from behind your computer and demonstrate your unique and compelling value in the marketplace.  Connect with others and offer your expertise to a person or organization who needs it.

2. Know your prospects.  Are you effectively marketing to those people who need what you offer?  Who is in your funnel?  Target 10-15 companies who could use your skills and talents.

3. Add to your value.   How will you become more valuable in 2015?  What skills could you add to your offerings?  Seek out opportunities to learn new tech skills or productivity tools.

4. Up-level your image.  Nothing stays the same.  Sustaining success means evolving over time. Review your professionalism and self-management skills and pick an item to up-level this quarter.  Perhaps you could update your business cards or resume?

Consistent focus in these four areas is key and easy to achieve by simply adding them to your calendar.  A year from now you will be glad you invested the time today.

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linkedin

Social proof (what others says about you) has always been important to success.  Within LinkedIn there are several ways to leverage social proof, including Recommendations and Endorsements.

The Endorsements feature within your LinkedIn Profile allows your first degree connections to offer social proof regarding the skills you have listed in your profile.  The feature is easy to set up and use.

Yes, I know, since 2012 when the feature was introduced there has been a love/hate relationship with Endorsements . . . but that’s a post for another time.

LinkedIn Endorsements are a public statement of support, or approval of, your skills in a specific area.  Unfortunately, LinkedIn has not encouraged users to be thoughtful about using the tool or endorsing others.

By following the recommendations listed below you can favorably influence the value of your Endorsements:

1. Review the skills in your profile.  You can list up to 50 skills.  Ensure the skills you list are consistent with your current professional focus and strategy.  Keep in mind that few people will wade through a list of 50, so it important to list your most important skills first.

2. Appropriately endorse your connections.  Make a list of your first degree connections that you are willing to endorse.  Your official public statement or approval of someone’s skills on LinkedIn is a valuable gift.   Your endorsement is social proof of a person’s skill.  Set up time in your schedule, review each profile and endorse the skills you are willing and able to talk to others about.  Don’t forget to write LinkedIn recommendations for your connections as appropriate.  This is a pay-it-forward activity.  Don’t expect an endorsement or recommendation in return.  Also, do not feel obligated to endorse everyone who endorses you.  One reason the value of endorsements has been questioned by some is the quid pro quo factor.

3. Review your settings.  If the big blue box that appears when you view profiles saying, “Show me suggestions to endorse my connections” annoys you, turn it off.  I don’t recommend you elect not to be endorsed as that action is akin to saying, “No thanks, keywords don’t matter.”  Keywords within your profile are important and helpful to others.

It is easier than you think to build social proof and leverage your LinkedIn Profile.  If you need help leveraging the power of LinkedIn feel free to contact me.

Unlock your potential, share your uniqueness and amazing results will occur!

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visionHumans are visual creatures.  Sight, photos and the environment all around us shape our view of the world.Photos and images are shared more often on social media than posts with text alone.  Why?  I believe it is because, as humans, we are hard-wired for connection — to live and work in community.  Images, or visual communication, helps in fostering connections and building relationships.  Sharing visual images with the world helps us understand each other -and- helps you show your value — how you serve and help others.

It is the same for your career.  When you have a “vision” for your career others can see what you see.  If you share it, others can help you achieve your vision.

What is your vision for your career?  What is your vision for your life?

From time to time we all need help updating our vision.  If you need help creating or updating your career vision, please allow me to gift you “My Ideal Career” activity.  Once you receive and use this quick activity you will have the foundation to easily “see” and share your career vision with the world.

Share your vision, accelerate your search, and land the job you want.  Have a comment?  Post it below.

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thoughtsEvery thought drives your results . . . so, why not harness the power of your thoughts?

When you are ready to impact your results in record time, understanding and using the energy of your thoughts is one of the fastest ways to achieve the results YOU want.

Thoughts  ==>  Beliefs  ==>   Actions  ==>   Results

Your thoughts drive your beliefs, your beliefs drive your actions, and your actions drive your results.

The process is simple.  In fact, it is so simple that most people overlook it or assume there is no value in the process.

You have thousands of thoughts a day, including many you are not even conscious of.  It is time to tune in to your thoughts.

Tuning in to your thoughts allows you to be more intentional — often in a matter of days.  Conscious or not, your thoughts create your beliefs, your beliefs create your habits, and your habits drive your actions.  Your actions always create your results.

Do you have doubts?  I get it.  I doubted for a long time.

Why did I doubt?  I looked around and saw so many reasons for my lack of results.  It seemed changing my actions had little impact.  Then my coach asked me one simple question.  This one question was all it took for me to see and harness the power of my thoughts in a more meaningful way.  Are you, too, looking for this type of powerful shift?  The kind of shift that will accelerate your career and shorten your search time?

The starting place for the shift lies in knowing the power of your thoughts — not just understanding, but truly knowing.

The first step to knowing is to examine the process in reverse (Results  ==>  Actions  ==>   Beliefs  ==>   Thoughts).

As an example, here is how I assisted a recent coaching client reverse the process and harness the power of his thoughts.  This particular client wanted his next career move to include a step up in responsibility with a new organization and his search needed to be confidential.

We discussed the process in reverse:

Result:  No positive contact after 11 months and the door had been closed.

Actions:  Identified the contact; got a warm introduction; reached out; followed up; repeated follow up; had a brief phone conversation that closed with no clear next step; ended with a reply from the contact instructing my client not to follow up in the future.

Beliefs:  contact was too busy; contact had many responsibilities; there was no value in the contact talking to candidates when the organization was not officially hiring.

Thoughts:

  1. “I will do this because it is what I should do, but no one this busy will take time to meet with me.”
  2. “When I was working I would never waste my time this way.”
  3. “It is not this contact’s job to talk to people, it is his job to get the work done.”

What do you think impacted this client’s results?  What drove his results?

The client saw the power of his thoughts (and their impact on his results) in a matter of minutes.  He immediately understood what he needed to shift to accelerate his search.

Your thoughts are very powerful.  If you don’t like your results take a look at your beliefs and your thoughts.

Tune in.  Know your thoughts.  Harness their power.  Every thought drives your results.

Share your thoughts below and if you need assistance accelerating your search, contact me.

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why
It is a powerful question.  Yet, many don’t like the question.Were you taught not to ask “Why?”  Did someone tell you to use “Why?” sparingly?Yes, some people are defensive when asked “Why?”  Others are not.  Frankly, I think if you want to search for facts,  “Why?”  is a very  powerful question.Asking “Why?” can help you discover information more quickly and in the process accelerate your search.  If you want to determine if a position or organization is a good fit for you, ask “Why?”

When considering a new position ask yourself the following five “Why” questions.  Remember to answer with facts, not interpretations.

  1. Why do you want this job?
  2. Why this job at this organization over any other job?
  3. Why didn’t you know about this job before today?
  4. Why will you be more successful at this job in this organization than at your past position or a previously applied for posting?
  5. Why will you pursue this position and be successful?

These “Five Whys” are helpful in many situations.  The questions (and subsequent answers) allow you to get to the issue, arrive at a decision or gain a better understanding with speed and clarity.

What “Why” questions will you ask today?

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hard-skills-soft-skills

Both sets of skills, soft and technical, are important to excelling in work and life.

During a recent social gathering the conversation turned to work and interactions at work.  This led to an additional   conversation about whether soft or technical skills were more important in the workplace.  As I listened with interest, I discovered that most in the group valued soft skills over technical ones.  Traits such as honesty and a strong work ethic were highly valued.

 

People began to share stories about employees/co-workers that did not know how to dress for their environment, communicate effectively or exhibit flexibility.  These are all soft skills.

One story revolved around a candidate who was unable to carry on a conversation with the CEO.  Another story shared concern over a friend who seemed to move jobs every six months because of his lack of flexibility.  A third story was about a good person whose serious, negative tone was impacting business.  In this case, the owner of the company suggested the employee take a month off with pay to find a new position and learn to “lighten up.”

These stories were all about real people and the skills impacting performance were all soft skills.

Employers often note a lack of soft skills as the reason for termination.  Employees, on the other hand, often share their reason for leaving a job as a conflict with their boss or another employee, not specific job duties.

As you search for you next position, take a look at your soft skills.  How do you communicate and add value with your soft skills?

Are you honing your soft skills as well as your technical skills?

Skills are like muscles — you need to use them to make them stronger.  If you don’t exercise your muscles, they get weak.

Here are the key things you can do this week to hone your soft skills:

  1. Pick a soft skill where you excel.
  2. Note three ways you used the soft skill this week.
  3. Note the results of using the soft skill during the week.

“Rinse and repeat” 1-3 above with a soft skill you wish to hone.

What soft skills do you excel in?  What soft skills do you need to hone?

Share what soft skill you want to hone below and how that will help you.

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journal

Does your past or present behavior impact your job search?

Is the hurt, anger, and frustration you feel impacting your search?

Maybe.  Past behavior is a solid indicator of how you will perform in the future.

Unsettled emotions will show up when you least expect them — in an interview or during an important conversation.  At these times your emotions may be evident and misunderstood.  It is not always clear to you, or others, the impact your emotions have on your search.

The loss of a job brings up many emotions.  You will grieve.  It is a loss.  Go ahead and grieve.

You may need to forgive someone.  If so, I encourage you to do so.  I am not an expert on forgiveness, but I do know the power forgiveness has had in my life. There are many experts.  If you need one to help you forgive, seek out that assistance.

A very powerful tool in this process is journaling.  Spend 5 to 10 minutes per day writing down how you feel about your job search.  This is not about documenting what you are doing, but rather what you are feeling.  It will allow your feelings to come to the surface and help you see the situation more clearly.  Don’t type, write.  Set a timer.  Do not edit, correct or judge — just write.  When the time is up, move on to the other tasks of your day.

Recently, a client share with me a blind spot he had uncovered after only one week of journaling.  He felt it may have impacted his last 6 interviews!  The sadness he was feeling did not come from the job loss, but rather the loss of connections within his prior organization.  He realized these feelings were causing him to distance himself from people.  The realization was very powerful for him.

You never know what you might discover (or not).  The power of letting your feelings flow via your pen each day is amazing.  Give it a shot and let me know the impact it has on you.

Have an amazing week!
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umbrella

Summer is here.  In fact almost two-thirds of the “100 days of Summer” are behind us.  Are you hot and thirsty?

Harvey Mackay says, “Dig your well before you’re thirsty” and in West Texas we say, “Take your shade with you.”  Shade and water can help you ward off or solve many of the problems that arise due to the summer heat.

Here are a few quick and simple ways to ensure the summer heat does not beat or blister your career.  No matter your industry, career expertise or area of interest, think of these actions as “water and shade” to help you handle any career problems or opportunities that crop up.

Seek out face-to-face connections.  Find professional, industry, and social groups/associations in your geographic area.  For example, the local CPA association, the software developer or WordPress Meetup Group, Rotary Club or the community garden group.  These groups are think tanks, user groups and natural places to make face-to-face connections.  They provide opportunities to build visibility and credibility.  Face-to-face interactions are far more powerful than relationships exclusively based online.  A Google search will help you find the groups in your area.  You can also ask your current network what groups they recommend.

Look for online groups to join and get involved.  LinkedIn, Twitter, and Facebook all have millions of groups.  There’s one for most anything that comes to mind.  Make a short list of your interests, then search for a group.  You can comment, post a question or add your expertise/technical knowledge to help others solve a problem.  Recommendation: before posting a question, search existing discussions to see if your question has been asked and answered.  If so, comment that you found the information/group helpful.

Connect with people that solve the problems you need solved.  Everyone has problems.  Everyone solves problems.  We need other people and naturally feel a stronger connection to people who like the same things we like and enjoy.  Gardeners help other gardeners with any problem they have, not just things to do with growing a garden.  The same holds true for teachers, Apple junkies, golfers, etc.  Add a keyword to your online profiles to help search features link you with other like-minded people.  In some ways this is better than “carrying shade with you” because it helps shade show up just when you need it from those with whom you share common interests.

Say “Yes” to friends and invitations.  It is sad to me when I hear, “I only connect with people I know well.”  Why?  Knowing someone well takes time, interaction, and effort, saying “yes” can be that first step toward getting to know someone well.  Those you connect with today may be those you know well tomorrow.  They also know people you don’t who may be able to help you achieve your goals.

Connecting with people may be all you need to find water, shade and the solution to keeping the heat from blistering your career.  Enjoy who you connect with during the final “100 days of summer.”  Have fun and add prosperity and satisfaction to your summer, your career and your life.

Have an amazing week!

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popcornIs your resume stale and lifeless?  Or is it full of energy and relevant data about you and what you do?

Your resume is an important marketing tool.  If it is as stale as popcorn popped a week ago sitting in a humid kitchen, your reputation, career and next promotion are being impacted.

A resume without energy, pop and sizzle will sit.  In fact, it may never be read.

Think about it.  If you are busy, do you want to read a lifeless, seemingly endless list of job duties or do you want to know who this person is and what they can do for you?  The latter, I bet.  The same is true for busy hiring managers.

If you have not updated your resume in the last 90 days, it is time to do so.  That’s right, update it once a quarter.  Resumes have a short shelf life.

Before you do anything to your resume spend a week with it.  Here’s how:

  1. Read it three times a day.  Once in the morning, once after lunch and once in the evening.  One of these times read it aloud.
  2. After a week, grab a highlighter and highlight the accomplishments/results you achieved in the last six months or a year.  Where are these within the document?
  3. Grab a different color highlighter and mark your relevant brand attributes.
  4. Finally, grab a pen and mark out the parts that bore you, date you or are no longer relevant to the work you are doing or want to do.

Now you are ready to begin to update it and make your resume pop.  No more stale, lifeless resume for you.

Are you too close to your resume?  Do you want another set of eyes to give you feedback on your resume?   A resume critique may interest you.

Do you have a resume question?  Post it below.

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audience Events can be fun and uplifting -or- they can be dull and a drag.  This week I am attending a multi-day  national conference.  To fully enjoy the event and achieve great ROI I need to do some planning and  identify ways to keep my energy high.

A special thanks to Kelly Schaefer  for inspiring me to look at tasks differently and  to Cena Block for tips on organizing stuff and for making me laugh!

Below are the 10 tips I use to insure I have fun, connect and  reconnect.  Each fine tuned via an event connection that has impacted my results and blessed my life.

1. Organize yourself

Pack your name tag, business cards and a specific note pad or portfolio that you only use for  conferences, workshops, or seminars.   Be sure to have plenty of business cards on hand.

2. Wear comfortable shoes and clothes
 Care for your physical needs and be comfortable.  Coordinating with the weather is key for long events.
3. Connect with someone within the first 15 minutes
Smile and say, “Hi!”  A friendly exchange sets the tone for the rest of the event.  Connect early and introduce those you meet to others.
4. Set a tone of trust and anticipation
For example, I might set the following intention:  “What happens today at [name of event] will allow me to meet new contacts and learn what I need for my continued success.”
5. Connect with the theme of the event
If the event has a theme, connect your story or goals with the event when appropriate.  For example, if the event theme is “Stepping Forward” determine how you will connect with that forward movement.  The story or goals you create will help you retain both the information you learned and the names of the connections you forged at the event.
6. Have a easy method to capture information and data
Writing down what you hear will help you retain key facts.  Note action items you want to act on as a result of the event.
7. Step away for fresh air and breaks
Drinking water and taking breaks lift you up.  Hydration helps you think clearly and look good.  Scope out restrooms off the beaten path and you will have a few extra steps of exercise and less standing in line at the conference.
8. Before you arrive, write down at least 2 things you want to learn from the event
This helps you focus on what you are really hoping to take away from the event.  I also have a third item — an intention of “something better than I expected.”  This intention helps me be open to new content and people that I may never have imagined being present.
9. Know your limits and take a break as needed
All events have a schedule, but it may not be the best schedule for you.  Event planners usually set up schedules that fit the masses.  If you find you need a break, take it.  Doing so allows you to be alert and able to get what you need and want from the event.  Some of the best connections made at conferences have been outside the conference center standing in the sunshine during a “me break.”
10. Listen, contribute and interact
The presenters will no doubt be knowledgeable, however some of the best takeaways come for those seated in the audience.  Share your thoughts, questions and unique point of view, as well.  What you have to offer may be exactly what someone needs in that moment.
Then, within 5 days of the event, take action on at least one item you wrote down and share at least two new things you learned with someone else.  Doing so helps you create ROI on the time and energy you invested at the event.
Do you have a strategy to create event and career success?
What would be different in your life in a year if you did?
Who will you connect with that will impact your results?
Let me know in the comments below.
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