Accelerate Your Search™ Now

Spring and the end of the first quarter are just around the corner!  In nature, the signs of the season are everywhere.  In New England the hints are subtle — just as they are in some businesses.

My years in New England have taught me something very interesting about intention — here, the advent of spring is declared publicly and loudly.

After the intention is set, it seems as if everyone in New England moves into spring mode.  People act and speak differently and choose different thoughts — all to ensure everyone knows spring is on the way.

There is clear, focused action.  Thoughts and deeds shift.  Spring coats appear.  This happens even if there are still piles of snow everywhere and you can’t yet see the brown ground.

During my first spring I was surprised by this ritual.  When inquiring about this interesting change, neighbors with puzzled looks advised,  “Unless you want winter to stay, you best focus on spring.  It’s just not healthy to keep thinking about winter and where we have been all these months.”  That year we were covered by some 140+ inches of snow and the ground was white for months.  However, the message sank in, and I quickly moved my focus to spring.  Now my intention shifts to ‘think spring’ each year by early March.

How does this relate to you transition?  Intention is important.  As is having a clear picture of what you want.  It is also critical to declare your intention publicly.

Have you set your intention for your new position?

Have you declared it publicly?

Your life and energy have forward movement.   Spring will come each year with or without the public declaration, yet the individuals who participate in the declaration have a clear picture of what they want spring to look like and think and act differently.

You may wind up stuck in ‘winter’ or ‘without your next position’ if you continue to think the same thoughts or fail to clearly articulate what you want from your next position.

Things are changing all around you.  If you want things to change in your job search you can’t continue to think the same thoughts and execute the in the same manner — you must think different thoughts.  Remember, the shift is not always comfortable.

Is it time you set your intention for a new job?

Is it time you started thinking and acting differently?

What will you do different this week?

Post a note below and share what you plan to do.

“Wherever there is danger, there lurks opportunity; whenever there is opportunity, there lurks danger. The two are inseparable. They go together.“~ Earl Nightingale

Have you ever experienced one of those phone calls when you hear someone’s voice and immediately sense danger or distress?

I’ve had those calls.  Often they begin with a simple request like, “Hi, I need some help . . . ”  I feel the distress or danger and my thoughts begin to race.  What’s the danger?  Where is this person? And so on.  The distress in their voice and the energy on those calls can be very intense.  Luckily, I usually know within a few seconds that no one is physical danger and no on was injured.

When I reflect back on the calls, the quote above almost always comes to mind and is a reminder that the line between danger and opportunity is very thin.

Preparation and awareness are the key to creating the best outcomes — to turning danger into opportunity.  And, in business and our careers in particular, we often turn those “thin” moments into unique situations — presenting us with better than envisioned outcomes, connections and profitable opportunities.  Applying this preparation and awareness to our knowledge creates focus and the successful outcomes others may view simply as luck.

For a long time I sought the awareness I saw in others — awareness I thought was just easy luck.  Then I discovered I had the awareness I needed, yet too often I ignored it or simply forgot to pay attention to it.  The impact?  Loads of missed opportunities right at my fingertips, ripe for the taking.

My first coach helped me discover why I ignored the great stuff.  It turned out to be a simple issue, though one I could not have seen without help.  Now, my nutrition coach is helping me tackle why I ‘forget’ self care — hydration, rest and better nourishment.  Their coaching makes me better prepared, creating the focus and awareness I once thought was simply luck.

Recently, a client, whose goals were to create focus and successful outcomes, opened with the distress call, “Hi, I need some help . . .”  Through our interaction he tapped into his internal awareness and built into his search what he called a “lifeline call” to help him deal with the thin points.  Using his lifeline, he turned an unexpected question about relocation into an opportunity, then a second interview and through a continued conversation, a great offer.

Are you aware of the opportunities around you?  Are you tapping into them?

 Are you ignoring or overlooking opportunities because you only see danger?

 Are you creating your own “luck” or just hoping for the best?

 Have you built a support network so you can place the “lifeline” call if you need to ?

“The reality of life is that your perceptions — right or wrong – influence everything else you do. When you get a proper perspective of your perceptions, you may be surprised how many other things fall into place.”~ Roger Birkman

People often ask me about the need for additional certifications to land the job they want.  The bottom line?  Sometimes it is necessary to have a certificate or special training for a job.

Yet, when the question I hear starts with a statement like, “I think I need a certification or training to get a job, what do you think?” my radar goes into overdrive.

In most cases, I am very direct (yes, I’m known for being direct and to-the-point) and say, “It doesn’t matter what I think or what an employer thinks, your perception is your truth. Therefore if you think need it, you must acquire it.”

Of course, that’s not helpful to most people.  As a coach it is my job to help the person exploring a certification understand their motivations.  I ask questions to help them discover a solid perspective on the additional training and then assess the need and value of that certification in the marketplace.

It is critical  to remember the employer’s perception of what you need is one of the keys to getting hired.  Forget that and you may stay in your current position indefinitely or quickly become unemployed.

If you’re contemplating a certificate or additional training, ask yourself the following questions:

• Why do I want a certification?

• How will this certification increase my capacity to do the job?

• How does this certification help me use my best-loved skills in my ideal job?

• What is the cost of the certification over 5 years?

• What is my return on investment over 5 years?

• Do I think a certificate is an easy solution?

Then pause and ask yourself, “Am I using a certificate or training as a crutch to avoid addressing a different issue?”

Are you telling yourself you need training just to avoid taking action, making a commitment or shifting a habit/belief that is really slowing your search?

Are you using a obtaining a certificate or additional training as a reason not to face your fears?  Explore carefully or you may just be ‘kicking the can down the road,’ leaving the real issue to be dealt with at a later time.

If you want to discuss the above questions with someone, contact me.  We can dig into the answers and move forward together.

Have a question or comment?  Post it below.

That is a great question.

Employment firms can be a solid resource for finding potential employers, especially if you are in a specialized field or niche industry.  The type of firm and how that  firm interacts in the  market varies, so do your homework and ask questions.

Here are some questions to help you determine if a particular employment firm might be a good strategic partner in your search:

• Does the firm handle some or all of the human resource functions for one of your target employers?
• What is the firm’s reputation?
• Where is the firm’s office located?
• What references does the firm offer?
• Can you talk to current and past customers (both candidates and employers)?
• How long has the employment firm been in business?
• Where does the employment firm advertise for the jobs you are targeting?
• Does the employment firm have expertise in placing people in your field?
• Does the employment firm have a relationship with the companies and employers you are targeting?
• Is the employment firm a local, regional or a national organization?
• What services does the firm provide to you as a candidate?
• What services does the firm provide to the employers and companies it serves?
• What are the terms of your agreement with the firm?
• What will the firm expect you to do?
• Does the employment firm focus only on hiring applicants to perform contract work on a temporary or project basis?
• Will you work for the employment firm if hired or for the company you are targeting?
• Are there opportunities for on-the-job training or other skill development from the employment firm?
• How long has the person you are working with been with the employment firm?

What other questions do you have?   Post them below.

Check out the look and words of a newspaper headline.  It is designed to help sell newspapers and get readers to at least scan the article.  Your LinkedIn headline serves the same purpose.  It helps you be found, favorably communicate what you do and why someone should care.

If your current headline is relevant and doing its job, leave it alone.  On the other hand, if it is advertising you are out of work and begging for a job,  its time to change it.

Those interested in interviewing you will look you up online.  Your photo and headline will determine if they read or scan your profile.  Your headline may be the only thing they read.  Does it make a favorable impressions?  If not, they may just move on.

Your LinkedIn headline communicates your brand and gets your profile read!

Which profile would you read?

Your photo is critical.  People are visual.  A LinkedIn profile without a photo seems as if something is missing.  In fact, something is missing – your photo!  Today everyone needs a good professional head shot.

If your head shot is old, consider updating it.  If you are still a “no photo” hold out with one of these excuses  …

• no time to schedule a portrait appointment
• hate having my photo taken
• have a head shot but don’t like it
• worried about age discrimination
• or …  <add your excuse here>

Here are the top four tips to getting a great head shot:

1. Look at the work of potential photographers.  Do you like it?  If not, keep looking.  They are not the photographer for you.
2. Like their work?  Interview them.  Ask questions, learn about their style, studio and rates. Tell the photographer about your photo’s use and the look you are seeking for your head shot.  Do you click?  Will you enjoy working with them?
3. Set an appointment — do it a good time of day for you — then do some planning.  Think about hair, clothes, and the look you want.   Love the clothes you wear for your head shot.   I thought this was interesting advice because in a head shot you don’t see much of the outfit.   One photographer pointed out that if you don’t like what you pick to wear, it will ‘show’.  Another  photographer had a note in the studio that said “If you don’t like the outfit – neither does the camera.”  Great point!
4. When you arrive for your appointment think “Showtime!”  Be on-time, listen to the photographer, be coachable and have fun.  If you drop the self-consciousness and enjoy the session, odds are you will get a great head shot.

Have a comment?  Post it below.

Are you still on target with your intentions?  Why or why not?

I recently read there are two factors that impact your success of achieving a New Year’s resolution more than anything else:

1) Do you like and want the end result of the resolution and

2)  Do you believe the change is good for you?

Dictionary.com defines belief as “something believed; an opinion or conviction.”

Belief is a powerful factor.  How are your beliefs impacting your job search and/or your New Year’s resolution results?

Recently, a client shared he preferred the freedom of unemployment over receiving a weekly paycheck.  With this realization he created a new plan.  He would not seek a new job and instead was planning on selling his home and moving in with his elderly parents to serve as their caregiver.  This would allow him to continue to enjoy the freedom of his current lifestyle.

His conviction, as he shared it, was that his freedom was more important than receiving a paycheck and he decided finding a way to have the freedom was more important to him than finding a job.

What is important to you?  How is it impacting your career-related New Year’s resolution(s)?

I’d enjoy hearing your thoughts on the topic.   Post a comment or share your resolution and your progress.

Yes, it is!   Boring is out for 2013 and WOW is in!

Everyone needs an Elevator Speech.  It is your commercial and often serves as your only introduction.

Used when you meet and greet, it answers the question,“Tell me about yourself.”   The term “Elevator Speech,” as I understand it, comes from the Venture Capital world.  It was developed as a marketing pitch, customized to the people and situation and designed to secure funding for the next great idea or product.

Has your Elevator Speech lost its WOW (or maybe never really had it)?  If so, it’s time to ditch it!

What is the WOW in your branded Elevator Speech?

WOW stands for your Worth (what you do and the impact of it), the Opportunities you are seeking, and What you can do for the person (or someone they know) experiencing your message.

Your WOW makes you memorable, helps others connect with you and understand why they should care about what you have to say.   If the WOW is missing, odds are you will be forgotten or the conversation will fizzle quickly.  Without a strong WOW your brand awareness is diminished and it takes longer to have influence in any situation.

Remember, you only have seconds to connect, set the stage and share your WOW.  Your first impression is vital — make it count or you will be forgotten!

Ditch your boring Elevator Speech.  Be relevant.  Gain favorable attention.  Ensure that when you meet someone they understand what you do and the impact you have.

Ready to ditch boring and add WOW?

There are thousands of formulas for an elevator speech — pick any formula you like.  Draft your initial speech.

Then slice it, dice it, edit it, and make it yours.    Deb Dib co-author of “Ditch Dare Do!”  recommends being ruthless when editing — every word should count!

Now it is time to hone your elevator speech.  Practice it.  Use it.  Change it as you grow.  You need to be comfortable delivering it, yet if it sounds canned it will impact the impression you make.

This formula will get you started:  “I <what you do> <the problem you solve> and the <results you produce>.

Here is an example a client started with:

“I train rescue dogs to serve as companions for recent widows struggling with a lifestyle change and who want a friend around the house, but no more laundry in their life!”

The above message includes humor that may not fit you.  It fits the person who shared it.

In 25+ words you know a great deal about her brand and what she does.  When she speaks you will decide to continue a conversation or not.  Yet the message is long.

After some editing, she now delivers her WOW in 12 words.   Less is often more!

She revised it as follows:

“I train dogs to serve as companions for widows who hate laundry!”

You get the idea.  Ditch boring and the extra words.

Does your Elevator Speech have WOW?   Is it on brand, clear and to the point? Does it tell your brand story?

Have a comment or thought?  Post it below.

“The world cares very little about what a man or woman knows; it is what a man or woman is able to do that counts.” ~ Booker T. Washington

What makes you indispensable?  (Hint:  it is not what you know.)

You already know building a strong personal brand illustrates you are indispensable and influential.  So, what are you doing to build your personal brand?

Your personal brand tells others about you — what you are able to do, the impact of your actions, and why it matters to the world.

The impact?  You become vital to the right people.  You become a key player in their organizations, not because of what you know, but because of your actions, the results they garner and the far reaching impact of what you DO!

And, all this doesn’t just happen — you have to make it happen!

As 2013 begins, are you ready to be influential, indispensable and have more fun?

Here are 3 tips to help you start leveraging your personal brand:

1)  Assess your personal brand and decide how you want to leverage what you DO.

2)  Take one action per week that positively impacts your personal brand and makes you indispensable.

3)  Want 66 tips to help you execute on number 2?  Read “Ditch. Dare. Do!” by William Arruda and Deb Dib.

In fact, if you call me by Saturday, January 12th, 2013 and request a copy of Ditch. Dare. Do! by Personal Branding Guru William Arruda and CEO Coach Deb Dib,  you will be added to the list of my executive clients that are receiving a free copy of the book when it is released next week.   Don’t wait!  Call me by Saturday, Jan 12, 2013.

When calling, please leave your full name and complete mailing address [don’t forget the zip code] and I will send you a copy of the book.  No catch, simply my gift to you as a reader of my blog.

You’ll love the book.  You’ll learn the same tips top executives know and use to leverage their personal brand.  Make 2013 the year you land the job you want, with less stress and earn the salary you deserve.

Want to know more about Ditch. Dare. Do!?  Listen to this interview with William Arruda and Deb Dib.

What will 2013 bring for you?   Will you achieve your goals?

Is a new or better job on your list of resolutions?  If your goals include building, accelerating and sustaining your career or finding a new or better position in 2013, here are three steps to help you:

1.    Assess your current situation.

• Where are you today?
• Where do you want to be at the end of 2013?
• What’s next for you and your career?
• What is the right fit for you now and 10 years from now?
• Why is changing your current situation important?
• Do you have career-marketing materials that promote you in a credible and distinctive way or do they need to be created?

2.    Create an action plan.

• How will you get in front of the people who need to know about you?
• What is the quickest path to get from where you are to where you want to be?
• How do you manage future positions so you don’t end up in this situation again?

3.   Set up an execution strategy.

• What are going to do every single day to execute your plan?
• How will you measure and evaluate your results?

Have a wonderful 2013.  If I can help you, let’s connect.