linkedin

This post was first shared in March 2012 and although LinkedIn has changed (with more changes on the way), one thing remains constant — if you want more opportunities you must market yourself.  LinkedIn is a key marketing tool and the tips below are still very timely — making this post worth revisiting:

LinkedIn, a business-oriented social networking service, helps leverage your brand.  Once your LinkedIn foundation is in place and you have started to add connections, it is time market yourself and your LinkedIn profile to your target audience and all who need to know you.

Do have your critical five pillars in place?

The critical five pillars are: Name, Headline, Photo, Personalized URL and Experience.

If they are in place, it’s time to add your personal contact information to your profile and make it visible.  During a job search it is critical that you can be found easily.  Before entering contact information into your profile decide how you want others in your network to reach you.  Phone?  Email?  Mail?

Then, share with your network, and the other users of LinkedIn, the types of connections and communications to which you are open.  Do you want job leads?  Are you open to introductions?  Or business ventures?

Next, make use of your Personalized URL.  Your Personalized URL gives you a web presence.  Add your URL to your email signature block, your business card and your résumé.  Mention how to find you on LinkedIn and, if you are interested in connecting, invite others to connect with you at appropriate times.

Now, enhance your brand with a strong summary.  Use your summary to tell your story.  Who are you?  What do you do?  What are your accomplishments and specific results?  Ensure it is readable, not too long and tedious, or filled with jargon.  Allow your personality to shine in your summary and share your unique value.  Be authentic.

Last, augment your profile and your brand by adding your specialties, unique brand attributes, leadership skills and a bit about your interests beyond work.  Do you collect and renew classic cars?  Build houses with Habitat for Humanity or volunteer for a special organization?  Did you receive a special award or honor in your last job?

Used appropriately, these are the areas that can boost your brand.  What will you do this week to market yourself on LinkedIn?

Need help with LinkedIn?  Call and schedule a one-on-one appointment.

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black holeThe Black Hole . . . is it real?

Would you like to have a different experience?

What exactly is the “Black Hole?”  For many seeking a new position, it is described as the experience of responding to job posting in one manner or another and then . . . receiving no reply or acknowledgment.

Has this happened to you?

If so, you may be asking why.  Or you may be, like many, simply ranting about it to all who will listen.

If you want a different experience, here are few questions to ask yourself, followed by a little food for thought:

  • What was your expectation?  Why did you have that expectation?
  • What is your relationship with the company and/or person you contacted?
  • Was your initial connection relevant and compelling?
  • Did the receiving party agree to send you a response?

To lessen the chances you will experience the “Black Hole,” here are two possible options:

First, what are the realistic expectations of this person or organization?  Take some time to gather the answers to the following questions:

  • Who is the person or organization?
  • What is the culture or what are the habits of person handling your correspondence?
  • What connection have you made in advance of your reply to a posting/lead?

Second, use the information and understanding you gathered to evaluate your expectations.  Are your expectations aligned with what will likely be delivered?  What facts, thoughts or beliefs do you have that will help you determine if your expectation is realistic in this situation?

Third, note the feelings, emotions and thoughts that created your expectation.  Do these align with the data you gathered in the first or second step above?  Or, are you simply projecting the way you do things onto another?  Example:  do you reply to every email, voicemail or piece of mail you receive and therefore believe all others should manage their business the same way?

What is your experience with the “Black Hole?”  Will you have a different experience in the future?

Please share your thoughts and comments on ways to avoid the “Black Hole” below.

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You are never a loser until you quit trying.” ~ Mike Ditka

cruiseAUTOPILOT, cruise control and other automated systems are great tools.  I highly recommend them.  Putting systems in place allows you prioritize your schedule, giving you the time needed to complete the important and time-consuming tasks.

My life — and long drives — would not be the same without these tools.  I encourage you to seek out and use as many great tools as you can to help automate and streamline your life and career.  However, there is one caution I would share.

Mike Ditka got it right; I don’t believe you fail at anything unless you stop trying.  Don’t believe you can set the cruise control and assume you can stop trying.  You are still in charge of the wheel!  Using automation tools does not let you off the hook for the important work that needs to be done.  You must continue to identity and manage the high value tasks.

What are some of those high value tasks?

  • Put the time and effort into ensuring key people know your goals.
  • Be sure you know your next ideal step.
  • Communicate your goals to your network and your boss.
  • Keep a list of key people looking to hire people who do what you do.
  • Be a seeker of “opportunities.”
  • Grow and hone your skills.
  • Talk to people monthly who do what you want to do next.
  • Watch trends and the market.
  • Create a pipeline of opportunities.
  • Build relationships in various segments of your profession and industry.

And, how do you go about managing those high value tasks?

  1. Set up systems to reach out and stay in touch with key people.
  2. Schedule specific activities.  Example: Call EVP, schedule lunch, share quarterly results and upcoming personal goals.
  3. Create a specific plan for achieving your next career step.
  4. Execute one important, focused task each week.

Doing these four things will make you feel like your career is on autopilot.  It will ensure you know what you are doing each week, month, and year, to continue to move your career forward and to get the important things done without undue stress.

AUTOPILOT is a great tool — just be sure you apply the brakes (at least weekly) to slow down and take action.  You will love the results.

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vanillaEvery person on earth is unique.  You have talents and skills that lead you to do things in a way that no else can replicate.Embrace who you are.  Stop being plain vanilla.

So many of the people I work with or connect with at workshops make it their goal to simply blend in.  Why?

Blending in will not get you hired or change your career situation.  It will not help you soar, be satisfied, or earn the paycheck you desire.  No risk means no reward.

Why are you choosing the safe route?  What is holding you back?  Is it something you don’t know?  Is it support?  Are you more concerned with the risk or the reward?

If you are creating a resume, bio, LinkedIn profile or webpage it can feel risky to be anything but plain vanilla.  Honestly, sharing my unique value felt uncomfortable to me for a very long time.  After all, telling your story puts you out there in the world.  It opens you to judgment and rejection.  Yes, it makes you vulnerable.

What will people say or think?  Questions will pop up.  Here are some that popped up for me:

  • What if they think I am bragging?
  • What if no one hires me?
  • Will I be among the long-term unemployed?
  • What if I can’t find a job except for flipping burgers?
  • What will happen to my family? My home?  My pride?  My value?

Yes, telling your story is scary.  But . . . telling your story (and being vulnerable) ALSO created powerful connections.  It helps you share and realize your unique value.

So, what is your story?  How do you share your unique value?

Are you like my client whose “special sauce” is finding substantial ways to reduce expenses while still building a more reliable fleet of trucks?  When he was finally ready to share how his unique experiences shaped his integrity, work ethic and budgeting prowess, he was no longer just another candidate, he was the person the hiring managers wanted to interview.

Yes, sharing information has risks.  Yes, it means being vulnerable.  Yes, it can lead to great reward — personally and professionally.

Still on the fence about personal branding and sharing who you are?  Not sure about branding your resume, bio and online profiles?  Firm that you want to remain in your comfort zone, continuing to be plain vanilla, allowing you and your resume to blend into the pile of 80-100 resumes all seeking the position you desire?

Do me a favor — take these three actions, then decide.  Deal?

  1. Ponder this quote by Brené Brown, author of Daring Greatly:

  “Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy—the experiences that make us the most vulnerable. Only when we are brave enough to explore the darkness will we discover the infinite power of our light.”

  1. Watch this Ted Talk by Brené Brown:  The power of vulnerability
  1. Make a list of 3 things:
  • The two worst things that could happen if you stopped being plain vanilla.
  • The one good thing that could happen if you shared your story and your unique value with a potential employer or recruiter.

If you are ready to stop being plain vanilla, let’s talk.  If you need help or support contact me.  Or if you’re ready to brand your resume get started now.

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changeWhat’s next for you?  Is it a transformation or a simple transition?

Depending on where you live, the seasonal change of summer into fall is upon us.  The changing of seasons often encourages thoughts about what is next in our lives.

If you live in New England as I do, fall is both a landscape and climate transformation.  In my native West Texas, the change from summer to fall is more subtle.   One is a transformation, the other a transition.

Seasons change.  Jobs change.  People and businesses change.  We all grow and evolve.  Sometimes the “what’s next”  is a gentle transition and other times a major transformation is in order.

Whether you are a college senior, mid-level manager or top executive, are you asking yourself:

  • What’s next for my career?
  • What do I want to do next?
  • What do I want to be doing over the next few years?

If yes, these may be signals that you are ready for a shift.  Here is a quick assignment to help you figure out what you want:

  • Write one of the above questions at the top of a blank piece of paper, then over several days set aside 9 minutes a day to brainstorm.
  • Write down all the possible ideas/answers that come to mind.
  • Add pages if needed.
  • Don’t evaluate the ideas, just jot them down.
  • At the end of the week review all the ideas.
  • Move the top 3 to 5 ideas to blank pages and continue to explore your ideas.

As you explore your ideas ask yourself these questions:

  • What would it take to do this?
  • What would be the impact of this?
  • Why do I want to do this?

When you are ready to seriously explore your ideas, discuss them with someone you trust.  Then formulate a plan and take action to create the transition or transformation you want.

Have a comment or thought?  Post it below.

Do you have a question about your search?  Feel free to contact me.

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Update LetterDo you have a target job or employer?  Are you wondering how to find or increase the number of your personal referrals?

The secret is right under your nose — engage your personal advocates.

Your personal advocates are those people who know, like and trust you.  They want the best for you, but you need to keep them in loop if they are to refer you.

 

Life is busy.  If you do not share what you are up to your advocates may not know.  Help them understand:

  • your goals
  • your target companies
  • the type of position(s) you desire
  • why you are a good fit for both your target companies and the position(s) you seek

How do you do this?  One easy tool is an Update Letter.

As you launch your search or prepare for promotion, share what you have been up to, what you are looking forward to doing, your one paragraph resume, and, as appropriate, a personal update in your Update Letter.

Create an initial list of possible advocates by reviewing your contacts, colleagues and co-workers.  Create your plan to engage your advocates by writing and sending your Update Letter and following up.

Accelerate your search — and your success — today!

Do you have tips that have helped you engage your advocates?  Feel free to share them here.

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doorsDuring a recent workshop an attendee stood up and stated that if employers want a specific and up-to-date resume they should, “just get over it.”  Why?  She argued no one has time to be specific or keep things current these days.

Are there situations where your resume does not need to be current and specific?  Sure.  There are times when your skills are in high demand or your work is very well known and your resume is just a formality.

However, the bottom line in all communication is you need to address the wants/desires/needs of your audience.  If your communication tool [a résumé is a communication tool] falls short of connecting with your audience it is ineffective.

Maybe the better question is does your résumé effectively open a door and/or a conversation with someone you want or need to talk with?

If your résumé is working for you – then don’t worry about it. On the other hand if your résumé is not achieving the results you want, take a look at it with a critical eye.

Review your résumé.  If you are not sure it is doing the job you want it to do have someone else review it and offer feedback.

Do you have questions or concerns about your résumé?  Then feel free to contact me.

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phone

Tired of waiting for potential employers to call you?

Would you love to have a hiring manager call and say, “Could we set a time to talk and would you bring your resume with you?”

Yes?  Then it is time to create — and use — an approach letter.

An approach letter is a secret tool I have shared with clients for years.  You can use it to generate interviews and meetings.

OK, so you want the phone to ring and you’ve agreed to write the letter.  There’s just one problem.  You don’t know what to say.

You want to stand out, grab interest and clearly communicate the value you offer, but you know you can’t go on and on.

Your goal is to have the hiring manager read your letter and say aloud, “WOW, this person sounds incredible, I must talk to him!”

Writing a letter that generates that out loud reply is easier than you think.  Here are the five elements to include:

1.  Clarity.  Your letter should clearly communicate your value, purpose for the contact and the BIG benefits you offer.

2.  Specificity.  Use numbers and other specifics to communicate the scope of your value.

3.  Promise.   Your letter needs to communicate your promise of value.  Developing your personal branding helps you clearly state your big pay-off to a potential hiring manager.

4.  Relevancy.  You need to reveal why you, and what you bring to the table, is relevant to the potential hiring manager’s current need or situation.

5.  Intrigue.  Work to provoke curiosity or an urgent need to know more.

ANY time you clearly state a super specific solution, you will radically bump up your ‘”attractor-factor.”  That is the special sauce.  It is what will get a busy hiring manager to say, “WOW, I must talk to this person!”  In an instant you are not a vague unknown person in a stack of resumes.  You become relevant and offer hope that a solution is at hand.

Your assignment: Review your brand profile and these five elements.  Write the letter.  Edit it.  Proof read it.  Mail it.  Listen for the phone.

If you need some help developing a perfect approach letter or want to learn more about fine tuning your personal brand, contact me.

Unlock your potential, share your uniqueness and amazing results will occur!

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4qThe fourth quarter is upon us.  And, in just 92 days the new year begins.  Are you ready for a successful final quarter of the year?

Below are four essential (albeit, a little unglamorous) tasks to help you improve your personal marketing for fourth quarter and create a solid foundation for a sustainable career in 2015:

1. Be present in the marketplace.  Get out from behind your computer and demonstrate your unique and compelling value in the marketplace.  Connect with others and offer your expertise to a person or organization who needs it.

2. Know your prospects.  Are you effectively marketing to those people who need what you offer?  Who is in your funnel?  Target 10-15 companies who could use your skills and talents.

3. Add to your value.   How will you become more valuable in 2015?  What skills could you add to your offerings?  Seek out opportunities to learn new tech skills or productivity tools.

4. Up-level your image.  Nothing stays the same.  Sustaining success means evolving over time. Review your professionalism and self-management skills and pick an item to up-level this quarter.  Perhaps you could update your business cards or resume?

Consistent focus in these four areas is key and easy to achieve by simply adding them to your calendar.  A year from now you will be glad you invested the time today.

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Hope is a powerful tool.

Hope is defined as:  “to expect with confidence, or to trust with anticipation.”  Do you have hope?

I often interact with professionals who share they have lost hope.  When I hear someone say, “I have no hope” or “My hope is gone” —  for whatever reason — it breaks my heart.

The loss of hHope is Powerfulope can take one to a dark and lonely place.  It can create despair even when the world offers abundance.

To me the loss of hope means you have stopped trusting yourself, your creator, and maybe, all the blessings of this world.  Loss of hope may also mean you have stopped seeking support.  You may believe no one can, or will, help you.  It may also mean you have bought into the myth that successful people don’t struggle.

When I witness that level of lost hope in a job search or a career situation, I want to cry.  That single shift  in thinking may lead one into a downward spiral.  Or it may end a valuable career.  The result is the world misses out on the value you have to offer.

Many in my field don’t want to discuss the issues related to loss of hope.  I believe it is time to start talking about this issue in a truthful manner.

Professionals know, yet sometimes forget, our careers and lives are journeys.  These journeys are not made alone.  Years ago, a mentor taught me:  “You don’t come into this world alone, you don’t succeed alone, and you don’t exit this world alone, unless that is your choice.”

Building a career, searching for your next position, and serving and leading organizations will have tough spots.  Yet, there are always those who will help and support you.

Yes, organizations, systems, individuals and sometimes you, create barriers to truthful communication, honestly and support.  It does exist.  It is part of the world and our current system.  However, we can change this if we speak the truth.

On Wednesday evening October 1, several delightful, confident and successful businesswomen (lead by Michelle Tenzyk, a Human Resource Professional I admire) will begin a conversation and launch a movement.  This is a movement I believe every professional should know about and watch.  The movement has been titled, “The Truth Behind Our Titles™.”

Why should all professionals know about it?

The Truth Behind Our Titles™” begins a real conversation about the truth behind successful professionals.  I believe it will set the stage for new and different business conversations.  Conversations with the potential to shift the belief that professional success requires you to hide or disguise your inner struggles and difficulties.

This movement will not only create shifts that will impact professionals and relationships at the executive level, but at all levels.  It will impact not only individuals, but also organizations and systems, as well.

The October 1 event will open a forum for conversation about professionals as whole people.  Please plan to attend this event if you are in the NYC area. Learn more here and watch for events in your area in 2015.

It is not possible to build our personal brands on a solid foundation if we cannot truthfully communicate who we are.  When leaders and other high achievers willingly speak out about their own ups and downs, I believe many organizations and the people within them will have the courage to follow suit.

As the world hears the message in “The Truth Behind Our Titles™” movement, I do believe it will create a shift.  A shift that allows for hope and a powerful model for how professionals can share the truth in a positive manner.

In Michelle Tenzyk’s words, “Hope, once found, is one of the most powerful tools.”  All of us struggle at one time or another.  Isn’t it time to share the truth without fear of unintended consequences?

Tickets for the NYC October 1 event are on sale now. You can register here: http://thetruthbehindtitles.com.  Go if you are able.

Stay tuned for more from me on this movement.  Here is a post with additional insights.  Please share your comments and thoughts below.

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