Accelerate Your Search™ Now

During the month of May I was asked to conduct staff training for professionals in the employment services field.  As I conducted individual interviews to prepare for the training program I was astonished at how many people lacked the desire to stay current and proactively adjust to the changes happening within the organization.  This disinterest in learning and for staying current in their professional field was interesting.

It immediately brought to mind a quote from Jack Welch, former GE CEO, “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”   I could not help but wonder if, indeed, the end was near for the organization or at least some of the team.

Change is constant and learning is critical in today’s workplace.  Those with a strong personal brand understand staying relevant is a fact of life.   Successful people evolve, grow and continue to add value.

Keep in mind, most people are at least a little resistant to change — including me.  I like my comfort zone as much as the next person.  Embracing change is not always fun, yet it is necessary part of continued success and effective brand building.

What are you currently doing to develop new skills?  How will you evolve to add value and stay relevant now and into the future?  Are you learning and shifting as your environment changes -OR- are you holding out, digging in or hoping the change will simply go away?

One of the easiest ways to stay relevant is to take action.  Learn.  Find a new way or a better way to create value.  Be a change agent.

Staying relevant, developing new skills, embracing new technology and tools will place you in a position to take advantage of new opportunities.

What will you do this week to help you remain relevant?

Saturday evening we attended Zootopia 2013, an event celebrating the Franklin Park Zoo’s centennial and Zoo New England.  It was fun and inspirational.  Live animals, inspiring people and unique stories combined to produce an engaging evening.

Branded leadership was everywhere.  I truly love to talk to people who have passion for what they do.  The marketplace loves it, too! A person’s palpable uniqueness and authenticity excites, engages, and connects people.

I was most inspired by the owl handler’s love for his job, his strong brand and the immediate impact of his leadership.  You can see in the photo he enjoys what he does.  His voice, eyes and energy share and highlight not only his brand, but also his keen knowledge of of the critical element that helps strong brands flourish — face-to-face time with clients, supporters, and professional contacts.  This time is important for him, the barn owl, and the organization they represent.

It was clear that the entire Zoo New England team (zookeepers, animal trainers, business development staff and board members) understood that uniqueness unlocked allows life to flourish, fun to blast forward and amazing results to occur.  They truly inspired themselves and the event attendees with their passion for what they do.

Do you inspire yourself?  Why do you do what you do?  Do you share your vision, passion and mission with others? Who else have you inspired to share your story?

Here are just some of the people telling the Zoo New England story to the world:   Jeff Corwin, Anna Rose Rudy, Robin Young, Adam Crellin-Sazama and Beau.  And, clearly they are inspiring others to tell the story, too.

Is it time to build your brand equity and inspire others?   Who is shouting about what you do and how you and your team are unique?

If you need help to leverage your uniqueness, do what you love, and inspire others, give me a call.

It was such a delight to take a short sabbatical — spending time resting, recharging and renewing my mind, body and soul during the month of April.  It was also a joy to return to New England to find that spring had indeed arrived.

Spring is a beautiful time of the year.  It represents the point in time each year that nature wakes from its winter rest and shows the world its renewed self. Spring holds fresh starts, new blooms, and often, new projects.  Look around — what do you see?

Last week, the crabapple tree in front of my house popped into full bloom and the red tulips around the trunk also began to show their colors.  It was as if they effortlessly joined together to add their beauty to the world at exactly the same time.

It often seems the spring beauty appears without effort, yet it does not.  Each plant, flower, and tree that suddenly bursts onto the scene is encoded with a plan to help it survive and thrive.

While I was away I pondered what the world, the marketplace, and our lives would be like if humans did not have free will.  What if we could not pick what we wanted to be or what we wanted to do — how would the world be different?

Without free will you would just be a tulip or a rose or an oak tree.  That is it.  Your plan would be set.  You would have no choice.  You would simply live out the plan set for you and be a <insert whatever you want here>.

When speaking to people (clients and others) who are contemplating a career shift or change they often tell me the choices scare and/or overwhelm them.  I get that.  I recall those feelings all too well.

If that is what you are feeling, you haven’t yet experienced the fun, exciting discovery of looking at all the electrifying opportunities before you.  Or all the doors that will open, almost effortlessly, when you tap into your strengths and the unique ingredients that set you apart and make you oh so successful.

If you are in that panic or frightened place ask yourself the famous Dr. Phil question, “So how’s that working for you so far?”

If the answer is “not so well” – are you ready to change that?

Are you ready to begin exploring your strengthens and many the opportunities before you?

Your photo is critical.  People are visual.  A LinkedIn profile without a photo seems as if something is missing.  In fact, something is missing – your photo!  Today everyone needs a good professional head shot.

If your head shot is old, consider updating it.  If you are still a “no photo” hold out with one of these excuses  …

• no time to schedule a portrait appointment
• hate having my photo taken
• have a head shot but don’t like it
• worried about age discrimination
• or …  <add your excuse here>

Here are the top four tips to getting a great head shot:

1. Look at the work of potential photographers.  Do you like it?  If not, keep looking.  They are not the photographer for you.
2. Like their work?  Interview them.  Ask questions, learn about their style, studio and rates. Tell the photographer about your photo’s use and the look you are seeking for your head shot.  Do you click?  Will you enjoy working with them?
3. Set an appointment — do it a good time of day for you — then do some planning.  Think about hair, clothes, and the look you want.   Love the clothes you wear for your head shot.   I thought this was interesting advice because in a head shot you don’t see much of the outfit.   One photographer pointed out that if you don’t like what you pick to wear, it will ‘show’.  Another  photographer had a note in the studio that said “If you don’t like the outfit – neither does the camera.”  Great point!
4. When you arrive for your appointment think “Showtime!”  Be on-time, listen to the photographer, be coachable and have fun.  If you drop the self-consciousness and enjoy the session, odds are you will get a great head shot.

Have a comment?  Post it below.

Yes, it is!   Boring is out for 2013 and WOW is in!

Everyone needs an Elevator Speech.  It is your commercial and often serves as your only introduction.

Used when you meet and greet, it answers the question,“Tell me about yourself.”   The term “Elevator Speech,” as I understand it, comes from the Venture Capital world.  It was developed as a marketing pitch, customized to the people and situation and designed to secure funding for the next great idea or product.

Has your Elevator Speech lost its WOW (or maybe never really had it)?  If so, it’s time to ditch it!

What is the WOW in your branded Elevator Speech?

WOW stands for your Worth (what you do and the impact of it), the Opportunities you are seeking, and What you can do for the person (or someone they know) experiencing your message.

Your WOW makes you memorable, helps others connect with you and understand why they should care about what you have to say.   If the WOW is missing, odds are you will be forgotten or the conversation will fizzle quickly.  Without a strong WOW your brand awareness is diminished and it takes longer to have influence in any situation.

Remember, you only have seconds to connect, set the stage and share your WOW.  Your first impression is vital — make it count or you will be forgotten!

Ditch your boring Elevator Speech.  Be relevant.  Gain favorable attention.  Ensure that when you meet someone they understand what you do and the impact you have.

Ready to ditch boring and add WOW?

There are thousands of formulas for an elevator speech — pick any formula you like.  Draft your initial speech.

Then slice it, dice it, edit it, and make it yours.    Deb Dib co-author of “Ditch Dare Do!”  recommends being ruthless when editing — every word should count!

Now it is time to hone your elevator speech.  Practice it.  Use it.  Change it as you grow.  You need to be comfortable delivering it, yet if it sounds canned it will impact the impression you make.

This formula will get you started:  “I <what you do> <the problem you solve> and the <results you produce>.

Here is an example a client started with:

“I train rescue dogs to serve as companions for recent widows struggling with a lifestyle change and who want a friend around the house, but no more laundry in their life!”

The above message includes humor that may not fit you.  It fits the person who shared it.

In 25+ words you know a great deal about her brand and what she does.  When she speaks you will decide to continue a conversation or not.  Yet the message is long.

After some editing, she now delivers her WOW in 12 words.   Less is often more!

She revised it as follows:

“I train dogs to serve as companions for widows who hate laundry!”

You get the idea.  Ditch boring and the extra words.

Does your Elevator Speech have WOW?   Is it on brand, clear and to the point? Does it tell your brand story?

Have a comment or thought?  Post it below.

“The world cares very little about what a man or woman knows; it is what a man or woman is able to do that counts.” ~ Booker T. Washington

What makes you indispensable?  (Hint:  it is not what you know.)

You already know building a strong personal brand illustrates you are indispensable and influential.  So, what are you doing to build your personal brand?

Your personal brand tells others about you — what you are able to do, the impact of your actions, and why it matters to the world.

The impact?  You become vital to the right people.  You become a key player in their organizations, not because of what you know, but because of your actions, the results they garner and the far reaching impact of what you DO!

And, all this doesn’t just happen — you have to make it happen!

As 2013 begins, are you ready to be influential, indispensable and have more fun?

Here are 3 tips to help you start leveraging your personal brand:

1)  Assess your personal brand and decide how you want to leverage what you DO.

2)  Take one action per week that positively impacts your personal brand and makes you indispensable.

3)  Want 66 tips to help you execute on number 2?  Read “Ditch. Dare. Do!” by William Arruda and Deb Dib.

In fact, if you call me by Saturday, January 12th, 2013 and request a copy of Ditch. Dare. Do! by Personal Branding Guru William Arruda and CEO Coach Deb Dib,  you will be added to the list of my executive clients that are receiving a free copy of the book when it is released next week.   Don’t wait!  Call me by Saturday, Jan 12, 2013.

When calling, please leave your full name and complete mailing address [don’t forget the zip code] and I will send you a copy of the book.  No catch, simply my gift to you as a reader of my blog.

You’ll love the book.  You’ll learn the same tips top executives know and use to leverage their personal brand.  Make 2013 the year you land the job you want, with less stress and earn the salary you deserve.

Want to know more about Ditch. Dare. Do!?  Listen to this interview with William Arruda and Deb Dib.

Who knows your name?

Being known in the marketplace is critical to job search success.  Your name, what you do and your reputation are intimately intertwined.

What are people saying about you?   If the answer is Zilch, Zip, Nil,  don’t you think you should change that?

If no one knows you or can’t say anything about you, your odds of being hired may go down to zero!

Jeffery Gitomer, author and president of Charlotte-based Buy Gitomer, says that when someone asks about you or says your name the response will be one of five things:

1. Something great
2. Something good
3. Nothing
4. Something bad
5. Something really bad

Gitomer believes these responses determine your fate.

I agree — what people say about you impacts your providence.  More often than not it is because people say nothing about you or share too little.

Building your name recognition and a great reputation takes dedication, execution and time.  Are you putting time and effort into being known by those who need to know you?

When someone asks about you, my theory is that most people say nothing for one of two reasons.  One, they don’t know anything about you – Zilch, Zip, Nil – therefore have nothing to say.  Or two, they are unsure what to say and therefore say Zilch, Zip, Nil.

What if you converted either of those groups into people who said something good?  WOW!  You would double the number of brand ambassadors you have in the world.

Why not start today?

Here are three easy steps for getting known:

1. Define your personal brand.
2. Consistently communicate a clear message.
3. Connect with the people who need to know you — on and off-line.

Today is an important day in the United States.  It is Election Day and people, both old and new, will be selected for federal and state offices.  I hope you voted.

The campaign process and elections are  public examples of a unique form of interviewing.   No matter your view you on parties, the people running or the process in general, you can learn much about what to do (and what not to do) in a job search by watching the election process unfold.

If you are searching for your next job, here are 3 important lessons I’ve gleaned from the election process:

1. Being known is critical.  In an election or a job search you must be known.  Who you are, what you can do and what you have done will be scrutinized during the selection process, the interview and even after you’ve been hired.
2. Appearance and how you are perceived by others counts.  Whether during an election or a job search you are judged by what you wear, your facial expressions and how you answer questions.  Make sure you understand how others perceive you and your experience.
3. Investing in yourself and your personal branding is required.  It takes time, energy and money to run a campaign — just as it does to run a  job search.  You can’t get elected or hired without help.  You need resources, expertise and the insights of others to navigate the process.

Before you start your job search (or run for office!) ask yourself the following questions:

How are you getting your name in front of key decision makers?

Do hiring managers know who you are?

How are you perceived by others?

Does your appearance support your efforts to land the job you want?

Are you willing to invest in yourself?

Do you see other lessons or have a different point of view?  If so, please share your thoughts below.

Does your résumé set you apart and encourage your next boss to call you?  That’s great.  When your résumé is strong and communicates your unique value it serves as a key to open locked doors.  If your materials  are not helping you stand out in the sea of other résumés, you may not get the opportunity to interview for the position.

Today, more than ever, organizations are proactively looking for the skills and experience they seek.  Being reactive in your search is not the most effective marketing strategy.  I see hundreds of résumés each week and coach clients on the necessity of tailoring their résumé and message to your target audience.

Being focused on the position you want and clearly communicating your message to your target audience helps you stand out in a crowd of other qualified candidates.  Ensure your résumé is authentic and has clarity of purpose.   Show how you can help your future boss and organization achieve their goals.  These simple steps, overlooked by the majority of job seekers, help you “leap off the page.”

Action exercise:

1.  Write a brief job description of your ideal job.

2.  Then, just as if you are applying for the position, put your résumé and the job description side by side.  Highlight the needs and wants of the employer for your ideal job.

3.  Next, use the highlighter to highlight the keywords and information in your résumé that are applicable to the needs and wants of the employer.

Use this same exercise  before you react to a job posting.  Look for the unique ways you solve an employer’s problem or address the needs and wants expressed.  If your résumé is lacking,  fix it, or it may never seen by your future boss.

In the world of online sourcing and ATS (Applicant Tracking Systems), résumés that don’t match slip into the darkness and are never seen again.

Tomorrow is Halloween in the USA.  Many youth will dress in costumes and go door to door seeking candy or healthy snacks.  As each door opens they say ‘Trick ‘or Treat’ hoping to receive a treat in lieu of having to perform a trick.  If you want your résumé to be treated to human eyes, tailor it to match the job you are seeking and add style  and be sure it stands out. 

Happy Halloween!  Check out my Halloween treat for you.

Are you struggling to clarify your message and accelerate your search? 

I often share with my clients that clarity of message rarely comes as quickly as you wish it would. Yet when it does come together, it’s like the sun breaking out at about 10am on a foggy fall morning.

 You know the mornings, those mornings that are thick, gray, the road hard to see, you feel as if you are not sure where you are going and if you are on the right road, then the sun jumps out, the color of fall is all around you.  The sky is bright; the grass green and even if the payment in front of you disappeared, you would know you are on the right road.  Trust me the message will come, if you are doing the work and the message will come.

 Many people can do this work alone without help.  They have lots of time and they enjoy solo work. 

 Others like you may not have the time nor enjoy the solo journey.  If you have discovered that having help and feedback to help you speed the process is something you are seeking, or you have a question that you want to ask to clarify your message join the next Q & A call.   I am happy to listen to your question and see if I can help you.  Have a question now?  Give me a call and let’s talk.

“Do what you love. Lead with vision and passion; use your strengths and offer unique value, the market will notice and reward you.” ~ Cindy Key