Who knows your name?
Being known in the marketplace is critical to job search success. Your name, what you do and your reputation are intimately intertwined.
What are people saying about you? If the answer is Zilch, Zip, Nil, don’t you think you should change that?
If no one knows you or can’t say anything about you, your odds of being hired may go down to zero!
Jeffery Gitomer, author and president of Charlotte-based Buy Gitomer, says that when someone asks about you or says your name the response will be one of five things:
- Something great
- Something good
- Nothing
- Something bad
- Something really bad
Gitomer believes these responses determine your fate.
I agree — what people say about you impacts your providence. More often than not it is because people say nothing about you or share too little.
Building your name recognition and a great reputation takes dedication, execution and time. Are you putting time and effort into being known by those who need to know you?
When someone asks about you, my theory is that most people say nothing for one of two reasons. One, they don’t know anything about you – Zilch, Zip, Nil – therefore have nothing to say. Or two, they are unsure what to say and therefore say Zilch, Zip, Nil.
What if you converted either of those groups into people who said something good? WOW! You would double the number of brand ambassadors you have in the world.
Why not start today?
Here are three easy steps for getting known:
- Define your personal brand.
- Consistently communicate a clear message.
- Connect with the people who need to know you — on and off-line.
