As a follow up to a recent Q & A call and your many questions about working with recruiters and if age matters, I wanted to share with you, Meg Guiseppi’s recent post on Working with Recruiters For Senior Executives Over 50.

Meg Guiseppi is a fellow Reach Certified Personal Branding Strategist who partners with top-level executives.  She nailed it, if you are targeting a good fit, wisdom and experience should add value and outweigh a age issue.

Read the post as she also shares advice from Jeff Lipschultz of A-List Solutions.

Are you wasting time?  Are you targeting and engaging your advocates?

Accelerate your search today!

For years I have been helping job seekers tell their story in a clear manner.  At some point almost all job seekers figure out the importance of being able to tell potential employers their story, and to respond to “tell me about yourself” in a clear and authentic manner. 

In today’s world managing your personal brand online and offline is not just a good idea, but a requirement.  If you are serious about your career, your job search and your reputation you not only need to be able to tell your story in person in a clear, consistent manner to be known, liked, trusted and hired, you must also be able to tell your story online.

Your online presence, and your online your identity will tell a story.  You can either manage your online presence and your online identity to tell your story or you can allow search engines and maybe others to cobble together information about you.

If you are still sitting on the fence, hoping those around you are wrong about all “the buzz” about social media, or if you still think social media and an online presence is just for tech savvy professionals and not for you, for those in your industry or professional – think again!

There was a time you could elect not to have an online presence, I believe that time has passed. Not having a strategy for an online presence may be very costly.  So maybe you will be lucky and find a job before you need to worry about your online profile, or online identity or maybe not. Stop making excuses and think of the benefits of offering your story.

A solid personal story communicated via your online presence offers a consistent message to help you grab the attention of your audience.  It defines who you are, and what you have to offer with the right amount of history and detail about the value and impact your can offer without choking the reader’s interest with unwanted or surplus details. 

Telling your story well helps your create an emotional connection.  It can be the first step in helping someone, get to know you, and like you.  Once someone has knowledge of you, and finds you likable, you are on your way to creating a foundation for trust.  All lasting relationships are built on a solid foundation of know, like and trust. 

You can overcome first impressions, and the cobbled together story search engines may tell about you, but at what cost?  Do you have time to do that?   Do you want to do that?

In most cases it really comes down to “pay now, or pay later”.  Do you want to invest time and energy now, to be prepared, to establish your brand, and take time to building your online presence now or later?  Do you want to set yourself up to be known, liked, and trusted?  Then spend a little time and energy each week managing your brand, and your online presence, or do you want to take your chances and invest later. 

What are the costs the missed opportunities and that you need to overcome a poor first impression?  Maybe you believe the cost will go down over time!  That has not been my experience neither the experience of most of the people I know.

Everyone has a personal brand and an online identity.  Is your story helping your online presence?  Does it help you accelerate your search?   If not, what are you doing about it?

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Take a quick look.  Does your format need an update? Does it communicate value and the salary you deserve?

With the tendency of firms to hire those who have been unemployed for shorter periods of time first, if you have been looking for work for more than 27 weeks, you are considered to be among the “long-term” unemployed. 

The dates are the dates, but if the other information on your résumé is also dated this could be impacting your search.  Have you updated (yes, updated not targeted) your résumé in the last 90 days?

Take a look at the Header – that is “prime real estate”.  What does your email address and phone number say about you?  Does it say you invest in yourself and keep up with what’s current?  Is the style competitive for your professional and industry?  Did you include your LinkedIn Vanity URL as a Hyper-Link?

Does the design grab attention?  Does your content sell your brand, skills, value, achievements and paint a vivid picture of what you can do to address the employer’s needs?  Does that image match the salary you want?

Does your résumé need a facelift?   What are you doing about it?

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“The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one’s self to destiny.” – Napoleon Bonaparte

Do you need a Plan B? Or should you just to say yes to the opportunities around you?

As I looked forward to the New Year I was asking myself if I needed a Plan B, because 2010 was ending differently, than I had hoped.  December began with seemingly few opportunities, and my planning for 2011 was proceeding in a very cautious manner.

Then, one of my mentors shared the above quote with me and what followed was a discussion on why we often question or wonder if we have what it takes to achieve our goals. She asked, what was holding me back why was I afraid to leave my comfort zone.  Then the big questions “why is it still a challenge for you to step up? and “why are you using caution as an excuse?”

When she asked the questions, I did not have the answers.  In fact my thoughts were negative, defensive, and I knew from that reaction, I needed to find the answer and quick. So, in lieu of answering I asked to give the questions some thought and get back to her.  In her style and with a kind smile she said “Okay, let’s talk tomorrow.”

Then later the same day, after several conversations with job seekers and some of my clients, the answers came to me – YES, I was using caution as an excuse.  I see this so often in others in their job search, career transitions, or business, yet I was doing the same thing.  I needed others around me to hold up a mirror, so I could see what I was doing.

My normal no-excuses get it done approach had slowed.  I too, was making an excuse and I was not sure why.

Looking back over the events of the past six months, I was questioning if I had the courage to do what I needed to do and could I learn what I needed to learn.  Where was I going to find the information, time, etc?  I was afraid, time, information and the need for a Plan B were just excuses. 

Was I just going to allow fear stop me?  Would I just stay in my comfort zone by repeating the excuses until I believed them?  Have you ever felt that way?

The opportunities are right in front of me.  Yet my fear and my lack of willingness to say YES to the opportunities were holding my back. 

What I realized is that until I said yes to challenge and the opportunities around me, I could not say yes to learning and doing what would be needed to step up and out of my comfort zone.  Once I realized this I also realized the information was easily available.  The help I needed was also available, therefore I did not need a Plan B, I just needed the courage to step up, stop making excuses, and say yes to the opportunities in front of me.

For me, talking about a Plan B was an excuse. It was a way, not to say yes.  You MUST say yes to the opportunities around you, if you are asking yourself if you need a Plan B.  Before you develop a Plan B, ask yourself some tough questions:

What is holding you back?  Are you saying yes to the opportunities around you?  Are you using caution as an excuse?  Have you been afraid to leave your comfort zone? Are you using excuses like the economy and the high unemployment rate to avoid stepping up and out of your comfort zone?   It is easy to do, I know, I too have done it.

Are you willing to say Yes and then do what it takes?  Do you have the courage to do step up?

The job search process has changed.  If you are still, hiding behind your computer screen, applying online, posting your résumé, and waiting for a call you are not saying yes to the opportunities around you.  These “old” ways to job search are not enough to land the job you want.

If you ready to step up and you are willing to say yes to the opportunities around you, why not take the first step? 

Take the first step, embrace the journey to success say “Yes, I am willing to go on this journey.  That simple act is an amazing and a simple thing, your willingness to say “Yes” and then take action to see and act on the many opportunities around is very powerful as well as humbling.

Do you have the courage to say yes? 

It can be scary.  The simple and super neat thing is that saying yes, is that it opens the doors to all you need.  Saying yes and then taking action, qualifies you for what you may need to achieve your goals, no matter what it is.  A connection, resources, skills, information, experience, time, or help, have the courage to say yes and whatever you need shows up. 

Now, you must still reach out and take action or the opportunities will go to someone else.  Saying yes, and having the courage to step up, is the first step to reaching your goals.

Do you have the courage to step into the fear, to see and embrace the opportunities, to grow, and to take action?   Or will you stay in your comfort zone, settle for mediocrity, or create Plan B within your comfort zone?

If you are ready to land the job you want, fast and with less stress, say yes to the opportunities around you.  Step up and have the courage to take action.

If you are ready to say yes, and take action I am happy to help you.  Start the New Year with proven action steps. 

I am happy to share proven ways to accelerate your search and take action.  Go to AccelerateYourSearch   complete the form and I will send you “162 Ways to Accelerate Your Job Search”.

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Well, I do.  “The Dip” by Seth Godin is one of those books I just finished again.  It is described as a short book about quitting and being the best in the world.

If you are frustrated with your search, take a break and read this book.

Then share your thoughts.

Ready for success?   Need some help?  Have questions about your job search?

Sign up to the right, join the Q & A calls and ask your questions.

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I believe landing the job you want fast means helping a potential employer hire you.  Here are a few tips I would offer all candidates about connecting your references and potential employers:

Prepare your references: Be sure your references have a copy of your résumé and keep your references posted on your job search progress. After each interview that moves forward schedule a call with your references to review the position, your background and why the job is a great fit for you and what you can offer to the position.  Don’t forget to review how your past accomplishments demonstrate what you are going to do for your next employer.

Help your references connect: Find out who will call your reference and provide that information to your references.  If you reference are hard to reach, help with the scheduling if needed, suggest the best times and best methods to connect your references.

Follow up: It is critical to follow up with your references to see how the conversation went.  What should you be aware of, did the employer have concerns or are there red flags, points, or items you should know about, affirm or address with your future employer.

Thank your references: Drop a personal note in the mail to each of your references to say thanks for their help, and the time they invested in you and your career.  You would be surprised how many people forget to say “Thank You” to a reference.  Don’t forget to also let your references know when you land and start a new job.

Believe it or not your references can tip the scale in your favor or break the deal ensuring someone else is the finalist for the job you want.

What additional suggestions do you have to prepare your references?

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If you read the last post, you have answered the important questions.  If not to do so go to the last post and answer the questions.

It’s time to be clear about what networking is REALLY all about. To do that first let’s look at what networking is NOT.

It is not about asking people you don’t know, don’t want to know, and don’t care about for a JOB!

It is not about being slick and sleazy to get someone to take your résumé to their Boss, HR Manager or someone else in their company or finding the name and number of the one person you can “sell” to get a job.

It is not about going to meetings with a goal of grabbing a bunch of business cards so you have more people to “Tweet”, add to your LinkedIn contact list, or promise to email leads from your favorite job board, or call to talk about yourself, how great you are and your job search woes.

It is not about expecting someone to help you find a job or a new client!

It is not about showing up to an event, listening to a speaker, eating and drinking, dropping a business card in the basket for a free gift, then leaving.

Okay, if networking is not about these things, what is networking REALLY about – it is about building relationships!

That is not rocket science and you have heard it before reading it here.  Why is this so tough?  First, when you are without a job, you may feel needy or unsure of your value.  If you are new to networking or rebuilding a network, you may be asking “why would someone want to build a relationship with me”, “how can I help”, “I have no extra money”, or “what can I offer”, etc.  STOP IT!

People build relationships, offer referrals, leads, share “insider information” and help people they know, people they like and people they trust.  Think about the first day of school, you were in a room full of other kids, most of whom you did not know.  You did not yet know if you liked them, and did not know if you could trust them.

By the end of the school year, you had some type of relationship with each student in your class.  You might define those relationships as the person in my first grade class, the “kid in the back of the room-name unknown”, the “know-it-all” in my first grade class, my classmate (someone, you knew, liked, trusted but not a best buddy), your buddies, your friends, your best friend, the people you have known since first grade and stay in touch with or still have a relationship.  You had different relationships with each member of the class. Those long term relationships with people who know you, like you, and trust you are “your network”.

Networking is about building long term relationships with people who know you, like you, and trust you.  Those people become your connectors, people who can attest to who you are, what you do and people who are your advocates and business partners.  Those people are “your network”.

Networking is about building long term relationships with people who know you, like you, and trust you and building long term relationships with people you know, you like you, you trust.  Your network allows you to be an advocate for others and allows others to an advocate for you.

Networking is about getting to know people and helping people, and connecting people in your network with each other. The beauty of doing so is that those in your network will get to know you, like you, trust you and help you connect with others.

How many people are in your network?

How many people in your network are you an advocate?

How many people have you helped this week?

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Yes!  No?  Did you quickly answer yes or no?

If you belong to a professional or trade associations, clubs or community organizations, your professional network is robust and you stay connected to your network, I bet you said yes. 

If you said NO, you may have been working hard with little or no time to network.  If you had a long commute, worked long hours, worked “head down, tail up”, were engrossed in family, and day to day life without much time to nurture your professional network, you may need to rebuild your network.  Or the truth is maybe you don’t like networking and are just gripped with fear about reaching out to build a network.

Either way, building, rebuilding, and nurturing a network does not need to take tons of time, money or energy.  It does require doing some basics each week and if you are beginning or rebuilding a network it will take preparation, reflection time and some time to determine what is the best way for you to network and where to network. 

There are no “magic bullets” nor is there a “one size fits all” method that works for everyone.  There are basics everyone needs to master.

Networking is about talking, connecting, meeting, and helping people.  If you this terrifies you, know you are not alone.  But if you know you need to network and you had decided to network, you must overcome the fear or at least find ways to deal with the fear until you overcome it to network successfully.

Do your homework and get prepared to network.  Decide why you want to network, what you have of value to offer those you meet, and how you can help those you meet. 

Why is it important for you to build or rebuild your network?

What value do you offer your network?

How are you willing to help those in your network?

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Are you wondering if a Networking Group is right for you? Or if spending your time networking will REALLY help you find a job?

Maybe you are thinking – I could spend the same time at home on the computer, telephone, or sending out resumes and get the same results or why would I want to go meet a bunch of other people many like me looking for work or peddling their wares.  Those thoughts may be your first problem.

There are hundreds of networking groups, professional or trade associations that meet weekly, bi-weekly, monthly or quarterly within the United States.  Most of these groups are designed to help you meet people, make connections, and contribute to others.

If you are new to networking you may question the benefits of connecting regularly with other open minded business people in the same room.  Getting hired and being successful in business is as much about “who knows you” as it is about “who and what you know”.

There is magic in the building relationships and obtaining referrals from “Your Network”.  Yes it does help your job search.  Network referrals are the most commonly reported way to find a job.

Employers report referrals make up 26.7% of all external new hires compared to 13.2% of hires attributed to Job Boards according to CareerXRoads 9th Annual Sources of Hire Study (February 2010).  The numbers speak for themselves.

Networking is one of the fastest, easiest ways to develop business relationships, get referrals and tap into the 70% to 80% of available jobs that are not advertised.  Networking works!

In just a few days I will have been involved in a coordinating a weekly networking group for professionals for five years.  The results, career success stories and lasting relationships are amazing.

Do you want to learn how to make networking work for your job search?

Check back to celebrate five years of “NfP” success I will share the best of the best tips to help you find a group, be prepare to network and make networking work for you.

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You thought your search was over.  You have targeted the company and position you most wanted.  You received a conditional offer pending the results of a background check and a drug screen.

WOW! You’re feeling great.  Then the call, it is bad news.  They are rescinding the offer after reviewing the background check.  The nice voice saying good luck with you job search sounds like it is miles away!

Just like that!  What happened?  What do you do next?

Preparation is a key factor in your job search.  Just as you prepare your résumé, cover letters and your references, and do your research on the companies for which you want to work.  You need to be prepared and know what a background investigation will discover.

Are you prepared? What action will you take this week to be sure your offer does not disappear?

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