Accelerate Your Search™ Now

“The world cares very little about what a man or woman knows; it is what a man or woman is able to do that counts.” ~ Booker T. Washington

What makes you indispensable?  (Hint:  it is not what you know.)

You already know building a strong personal brand illustrates you are indispensable and influential.  So, what are you doing to build your personal brand?

Your personal brand tells others about you — what you are able to do, the impact of your actions, and why it matters to the world.

The impact?  You become vital to the right people.  You become a key player in their organizations, not because of what you know, but because of your actions, the results they garner and the far reaching impact of what you DO!

And, all this doesn’t just happen — you have to make it happen!

As 2013 begins, are you ready to be influential, indispensable and have more fun?

Here are 3 tips to help you start leveraging your personal brand:

1)  Assess your personal brand and decide how you want to leverage what you DO.

2)  Take one action per week that positively impacts your personal brand and makes you indispensable.

3)  Want 66 tips to help you execute on number 2?  Read “Ditch. Dare. Do!” by William Arruda and Deb Dib.

In fact, if you call me by Saturday, January 12th, 2013 and request a copy of Ditch. Dare. Do! by Personal Branding Guru William Arruda and CEO Coach Deb Dib,  you will be added to the list of my executive clients that are receiving a free copy of the book when it is released next week.   Don’t wait!  Call me by Saturday, Jan 12, 2013.

When calling, please leave your full name and complete mailing address [don’t forget the zip code] and I will send you a copy of the book.  No catch, simply my gift to you as a reader of my blog.

You’ll love the book.  You’ll learn the same tips top executives know and use to leverage their personal brand.  Make 2013 the year you land the job you want, with less stress and earn the salary you deserve.

Want to know more about Ditch. Dare. Do!?  Listen to this interview with William Arruda and Deb Dib.

What will 2013 bring for you?   Will you achieve your goals?

Is a new or better job on your list of resolutions?  If your goals include building, accelerating and sustaining your career or finding a new or better position in 2013, here are three steps to help you:

1.    Assess your current situation.

• Where are you today?
• Where do you want to be at the end of 2013?
• What’s next for you and your career?
• What is the right fit for you now and 10 years from now?
• Why is changing your current situation important?
• Do you have career-marketing materials that promote you in a credible and distinctive way or do they need to be created?

2.    Create an action plan.

• How will you get in front of the people who need to know about you?
• What is the quickest path to get from where you are to where you want to be?
• How do you manage future positions so you don’t end up in this situation again?

3.   Set up an execution strategy.

• What are going to do every single day to execute your plan?
• How will you measure and evaluate your results?

Have a wonderful 2013.  If I can help you, let’s connect.

Having worked with thousands of professionals to improve their personal brand and help them develop a clear, unique brand message I can tell you it takes time, energy and desire.  For many, it is a struggle.  I know it was for me.

Once you know what makes you unique and what to say, most people think it communicating it in a clear manner will be easy.  That’s not always the case.

I realized developing my message was something I could not do alone.  I held on to this belief for far too long.  Why?  Because I was stubborn and I thought I didn’t need help.

And, if I’m really honest, I was afraid of what others would think of me if I could not do this for myself.  Then my coach so wisely asked, “Can you give yourself a good haircut?”  I laughed and got help!

The result was a better message.  I realized the process of clarifying my brand message as a collaborative process was more fun, faster and the message was more authentic.  I needed a pro and a coach to help me get real.

After several conversations with professionals and reflecting on my experience helping others, I recognized there are 10 key steps to the process.

You are special and your message needs to be genuinely you.  It needs to be focused and speak directly to your target audience.  Here is an activity to get you started:

1. Identify your value and why it is important to your target audience.
2. Gather feedback from those who know you.
3. List five to seven adjectives that describe you.
4. Review your adjectives and narrow the list to the three that reflect how you talk.
5. Describe your ideal employer in detail.
6. Jot down phrases that include your value, your adjectives and focus on the employer’s needs.
7. Write many variations of your message.  Say them aloud.
8. Ask other people what the messages ‘sound’ like and watch for their reactions.
9. Ask and answer (honestly) how do you feel about your message?  Is the message you? Are you being truthful or blowing smoke?  Are you communicating your value in a way that is important to your audience?
10. Continue to test your message.  Adjust as needed.

Get help if you need it.  Not everyone “can give themselves a good haircut.”  I couldn’t.  It took me far too long to get help and the cost of my stubbornness was significant.

What does your brand marketing message say about you?  Does it communicate your value to your target audience?  Are you still searching for your message?

Today is an important day in the United States.  It is Election Day and people, both old and new, will be selected for federal and state offices.  I hope you voted.

The campaign process and elections are  public examples of a unique form of interviewing.   No matter your view you on parties, the people running or the process in general, you can learn much about what to do (and what not to do) in a job search by watching the election process unfold.

If you are searching for your next job, here are 3 important lessons I’ve gleaned from the election process:

1. Being known is critical.  In an election or a job search you must be known.  Who you are, what you can do and what you have done will be scrutinized during the selection process, the interview and even after you’ve been hired.
2. Appearance and how you are perceived by others counts.  Whether during an election or a job search you are judged by what you wear, your facial expressions and how you answer questions.  Make sure you understand how others perceive you and your experience.
3. Investing in yourself and your personal branding is required.  It takes time, energy and money to run a campaign — just as it does to run a  job search.  You can’t get elected or hired without help.  You need resources, expertise and the insights of others to navigate the process.

Before you start your job search (or run for office!) ask yourself the following questions:

How are you getting your name in front of key decision makers?

Do hiring managers know who you are?

How are you perceived by others?

Does your appearance support your efforts to land the job you want?

Are you willing to invest in yourself?

Do you see other lessons or have a different point of view?  If so, please share your thoughts below.

The folks at LinkedIn have been busy!  By now you have experienced the homepage make-over, the changes to company pages and the endorsement features.  You may also have noticed a drop in your completeness percentage — mine recently dropped 5%.  And, most recently, you’ve been given the opportunity to connect with “Influencers” — a select panel of 150 thought leaders to follow right from your homepage.

LinkedIn is a great tool.  It is important not only to use it, but also learn about the new features and leverage the ones that  improve your results.  Consistently managing your profile will enhance your personal brand and further your career goals.

So, how do you maximize your profile and all the new changes?

1.  Use your homepage to connect with and to be valuable and visible to your network.  The LinkedIn homepage recommends news of interest to you, shows new status updates and provides an easy way to directly engage with your network from those updates.  You can comment or send a message in seconds.  You can filter and customize the view of the page.

2.  Take advantage of the new streamlined design of Company Pages.  Company updates and connections are easier to locate and are now available on your phone.  Navigation and career opportunities are more engaging and the company can personalize the experience if they wish to do so.

3.  Make the most of the new Endorsements feature.  LinkedIn is touting this newest feature as “Kudos with Just One Click.”   Though the jury is still out on the value of this feature, the premise is that anyone can recognize someone’s skills or expertise with just one quick click.  When you visit a profile, a pop-up box will appear asking, “Pssst, Cindy – Does John have expertise in these areas?  Click the Skill button to endorse them!”  I think it is a bit cheesy — time will tell if this feature truly adds value or not.  This feature may help you if your profile is on-brand and focused.  If not, it may cause confusion and harm if you have 50 skill items listed (i.e., no clear focus).

4.  Finally, as I noted above, you may have noticed a drop in your profile completeness.  I would encourage you to manage your profile and not allow LinkedIn to pressure you to do what is good for their data collection efforts.  When you see their gentle nudges, ask yourself, “Is this good for my brand?” and “Does it help my target audience?”  If the answer is “no,” move on.

If you are interested in more information on all the recent changes, the LinkedIn blog topics tagged with ‘new LinkedIn Features’ have more details and tips.

Remember, a quality profile is critical to your personal brand, career management and your career opportunities. You can leverage LinkedIn and its power with focus and about 15 minutes a week. If you need some help with your LinkedIn Profile let’s talk about a Fast Track solution for your LinkedIn challenge.

In today’s world of employee sourcing, staying connected and getting a referral is more important than ever before.  So, Blind Spot #3 is critical to your success.

#3:  I can’t refer you, if I can’t reach you.

Here’s the thing about me.  I’m one of those people who keeps track of people and business needs and services.  I tell the world about people and businesses that I value, use, and trust to be a match for current or future needs.  People often call me and say,  “I recall you told me about … can I have the details again.”

I enjoy being of service, it is part of who I am.  I am passionate about connecting people who could do business together — and — I go to great lengths to do so.

When a recruiter contacts me or I discover an opportunity — I act!

The bottom line is without your current contact information I can’t make the connection.  It’s a total downer.  You created an obstacle.    You are a skilled, talented person who would be great for this opportunity, yet you will miss out on this referral because I can’t reach you.

Additionally, I can’t rely on you to get back to me.  This experience stands to impact future opportunities as well.  Your online information is not current, so it is not just me who can’t reach you.  If I refer you and someone else can’t reach you, it reflects on me.  What would you do?

Some things will slip through the cracks, it happens to us all every now and then, that is life. Yet, your blind spots not only show how you manage your career, they demonstrate how you will manage the affairs of an employer.

I truly like you and hope all is going well for you.  Maybe you will be among the few who never need to seek another job.  Maybe you forgot how long it takes to put things in place to generate interest or opportunities within your network.

I share this on my blog with compassion, care and concern.  I have been there too, overwhelmed, barely holding it together, and just managing to keep up day to day.  It is a scary place.

It only takes a little time and energy each week to manage your career.  Make a decision to do it. 

Your career is one of your most important assets.  Simple steps and small amounts of time each week will transform your career and immediately improve your results.

And, if you missed Blind Spot #1 and #2, head to the blog, check them out and complete the Action Tips!

Last week, I offered tips on how to stay proactive with your personal marketing.  This week, we address Blind Spot #2:

Not returning a call or responding to an email

Here is a scenario I run across all to often:

An opportunity that is perfect for you came across my desk.  I went to LinkedIn to find your contact information, but you hadn’t updated your profile for three years (Blind Spot #1)!

So, I had to hunt through old emails and a stack of three year-old business cards to find your email address and phone number.  I continued on because this job really is ideal for you!

Once I located your information, I sent you an email asking you if you were interested.   But then – no contact, weeks past, no word from you, not a call or an email.

I understand.  I too have lost, overlooked, or fail to respond to email or a phone call when I was busy, overwhelmed or life just got crazy.  But, it doesn’t have to be this way.  You do not need to miss opportunities.

How do you make sure nothing falls through the cracks?

Action Tip: 

Create 30 minutes of “follow up” time each and every week.  Use that time to return calls, check in with your network or thank people on your team for their work.  It doesn’t matter how busy you are — schedule the time.

Without scheduling these tasks right into your calendar, time gets away from you.  Don’t wait until you need a job  to “follow up” — people remember who stayed in touch and who didn’t.   Don’t miss great opportunities that might knock on your door.   Some of your contacts won’t be there anymore or they won’t be willing to find time for you if you don’t find time for them.

Isn’t your career worth 3o minutes a week?

Is your career managing you or are you managing it?  If you are ready for better results in your career?  Give me call.  And, don’t forget about my monthly Q&A calls — you can sign up in the box to the right.

Today is my sister’s birthday.  Happy Birthday Sonja!

Sonja is one of those people who sees her own blind spots and fixes them.  Not everyone does that.  In her honor I decided to share some career management blind spots and tips to overcome them.  Today, we focus on Blind Spot #1:

Abandoning your personal marketing.

Your LinkedIn profile still lists what you were doing in 2009 and the photo is clearly a seasonal one – the background is a winter scene.

This makes it appear as if you have checked out for the last three years and never came back. Employers are always concerned with the productivity of their employees.  The last thing you want to do is advertise that you are a person who “checks out.”

You worked really hard DURING your job search, making sure everything stayed up-to-date, but after you land the job you want, you still need to proactively market yourself.  Let me give you an example.  Just a few weeks ago a recruiter contacted me about a position (not yet posted) to see if I knew someone perfect for the position.  I did — you!  While on the phone I jumped on LinkedIn to share your contact info and guess what – NO update since 2009!  I still wanted to refer you so I told the recruiter I would contact you to see if you are interested and call him back.   I had to stall because your marketing materials were not up-to-date.   Not a good ongoing career management plan.

Action Tips:

Post a new photo or a seasonal photo each season, if you like.  Add specifics to your new position description.  Show your growth by posting a new accomplishment each quarter.  Reach out to someone in your network each week.  At the end of the year you would touch 52 people in your network.

You can do all of these things in less than 15 minutes a week.  Make an appointment with yourself each week.  Take those 15 minutes to log into your LinkedIn account, read your mail, respond to invitations, update one item and make one new contact.

By doing this weekly you create a habit. And, you’ll never have to scramble getting things updated when an opportunity arises.

Look for next week’s post where I discuss Blind Spot #2 – failing to respond to a call or email.

Are you ready for better results in your current position or looking to make your next career move?  Give me call or connect on LinkedIn.

Hope your Labor Day weekend was wonderful!  My weekend was great and so was last week.

Labor Day celebrates – work and workers – I love my work.  I help talented professionals land the job they want and advance a career they enjoy.  It is amazing to see the results.  I know the processes and methods I share work, yet I never get tired of hearing the success stories.

I am always delighted when someone I am working with tells me just how they added themselves to a tip, technique, tactic or a strategy and presto … like the magician who pulls the white rabbit out of his top hat with skill and a smile … the tip shared becomes theirs, the result theirs too and it is dead on prefect!

Last week was one of those great weeks.  By Thursday, the fourth day of the week I that heard from four people that I had been working with that they had job offers – that does not happen every week.

Here is part of one of the messages I got last week:

“… I have wonderful news to share with you. I got an offer from the job interview! … This is to reinforce how important it is to …. I didn’t do it for a previous phone screening interview and, of course, nothing followed. This time, I was determined to … and I did, and I’m glad I did. Thank you for emphasizing the importance of … in your career workshops!!! It really could mean getting hired or NOT getting hired….Thank you Cindy, for all your professional help! … Both my husband and I are very lucky to have worked with you! …”

So often it is a little thing or a simple fine turning that changes the result very quickly.  Doing one small thing better or different can be the difference between being hired and not being selected for the job.

I can’t lie I love getting notes and updates on the success others are creating in their careers.  See, I’m a bit unusual and bizarrely passionate about people succeeding and having the job and career they want and love.

Are you ready for better results? Do you need help to Accelerate Your Search?  Give me call; I’d love to help you be successful too!

Strategic tips for managing your career – if you are – or seek to be – a paddler…

8. Always be open and able to change direction.

Business changes at a dramatic pace. Your career soon can be outdated or obsolete due to shifts in market conditions, changes in consumer preferences, and emerging technology. Coaching opens minds, creates awareness, helps you use new information quickly, and sparks the creativity within you.

Career opportunities abound, if you are open to seeing them and willing to take control of your career.  One of the best coaches, mentors and friends taught me much about being open and able to change directions.  Louis Emond was a professional executive coach, a Retired Officer in the US Air Force, and an International Marketing executive and industry consultant.  He understood and shared the value of not only the need to be open to change but the willingness to change direction.

What I learned from Louis is managing your business and your career, is about taking personal responsibility, demonstrating leadership, planning for success, and when you need to change directions by all means change directions.

Execute a change, don’t ponder, worry or think, EXECUTE.  As I celebrate my birthday today, I am also thinking about Louis citing Vince Lombardi’s dictum of, “If it is to be, it’s up to me,” – Louis thanks for being my mentor, for practicing what you preached and for giving many insights to recall, and use.

My friend and mentor Louis Emond, died in May 2012.  I miss his friendship and wisdom.  I am also very thankful for all he taught me about being open and willing to change direction as needed.  Rest in peace always Louis.

Action Tip:

This tip is from Louis. He often cited Vince Lombardi’s dictum of, “If it is to be, it’s up to me”, if you seek to be a paddler it is up to you.   Identify your purpose, be open to change, grow, and change direction as needed.  You can manage your career, your business and your life alone.  Or you can find a coach, learn and do it faster.  The odds are you will also have a lot more fun learning along the way.

Do you have a question about applying this action tip to your search? Look to the right and sign up for next Q & A session, join the session and ask your question.