Accelerate Your Search™ Now

Unlocking and unleashing your uniqueness isn’t hard.  Yet, it certainly can feel that way.  Why is that?  I believe that our talents come so naturally to us that we fail to recognize them as unique, and, as such, we don’t focus on that uniqueness.

The systems in our schools and workplaces are not designed to encourage us to look for and leverage those things that make us unique.  Instead, the focus falls on our weaknesses or other areas of improvement.  When encouraged to only seek out and improve your weaknesses, you shift your focus and it is easy to overlook your strengths.

Life is very busy and our brains assist us by filtering all that information.  Research shows we create the filters in our brain through what we focus on.

You know the adage, “Seek and you will find,” right?  If you focus solely on your weaknesses, that is what you will see — all other information is filtered out.  It is hard to see what you are not looking for and you may very well overlook the “special sauce” that makes you unique and successful.

Here are three steps to help you unleash your uniqueness and accelerate your success:

1.  Identify your strengths, gifts and talents.  Begin by compiling a list.  Think about what you do well, what you like to do and what you are good at doing.  Next ask friends, co-workers, even your manager (or look back on old performance reviews) to define your strengths. Then take assessments like StrengthsFinder 2.0, MyNextMove, and 360Reach Personal Branding Survey.

2. Review your strengths list and for each item, ask yourself these questions:

• Does this make me compelling to the decision-makers in my life?
• Does this set me apart from others who do the work I do?
• Does this inspire me and why?
• How does this help me achieve my goals?

3.  Next, put a star by your top three strengths.  Create focus around those strengths.  Observe how these help you achieve your daily duties and bigger professional goals.  Select actions every day that highlight your strengths.  Keep a list of how your strengths help you achieve your goals, inspire you and enhance your performance.

In 30 days you will have unleashed your uniqueness!  I look forward to your sharing YOU with the world — post a comment below and share your unique strengths.

In January, I am hosting a 3-part workshop:  Identify, Leverage & Own Your Uniqueness.  The workshop is designed to help you quickly identify your strengths and see how others view those strengths, so that you can stand out in the eyes of hiring managers.

If this opportunity speaks to you, drop me an email.  I will send you the details and information on how to sign up for the workshop.

Have an amazing week!

A basic building block for effectively communicating your personal brand is color.

Color is key in creating visual connections to your personal brand.  It helps you stand out and reinforces your brand attributes.  According to a University of Loyola study, “Color increases brand recognition by up to 80 percent.”

Think about strong corporate brands.  They absolutely leverage color to help the marketplace recognize their brand.  For example, UPS, thought of as the world’s logistics company, uses what colors in their branding?   That’s right – brown and gold.  Brown and gold are everywhere — employee uniforms, delivery trucks and marketing campaigns.  

Color instantly creates a visual and emotional connection to the brand.

What color is best for you?  Select your brand color(s) carefully as they determine overall impact, help spread a clear, authentic message and make you more memorable.  This process of selecting your brand color is not about picking your favorite color.  It is about selecting color(s) that reinforce your brand attributes.

How are you using color as a component of your personal brand?  What personal characteristics and brand attributes are you reinforcing with your use of color?

Does the color you are using set you apart and authentically communicate your value and brand?  Have you developed a solid strategy for using color to support your personal brand identity system? 

Review all the components of your brand identity system and use your color selection consistently.  Color can be used in your résumé, email signature block, business card, personal stationery and all other career marketing materials.  Your brand color should permeate all you do, helping to set you apart and enhance how you are known and recognized. 

Share how you use color to be recognized or stand out.

The holiday season is upon us.  It is a great time of year to connect with your network.

One powerful search tool that is often overlooked is the “gratitude letter.”  This is the perfect time of year to send it to your current network of friends, family and past colleagues.

Most people know between 200 – 250 people.  Many, if not all, of your contacts have helped you in the past and, if they were aware of your current situation, would be willing to help again.  Gratitude Letters create powerful, positive energy and, almost instantly, add 200 people to your search team.

So, what exactly is a “gratitude letter?”  It is an opportunity to reach out, say why you appreciate the person and to share your current activities.  It is NOT a letter begging for a job.  Its purpose is to connect, update and appreciate.

Here is how to get started:

• Make a list of your contacts or print one out from Outlook or your CRM system.
• Next to each name write down one thing you appreciate about that person.
• Then verify you have a current mailing address for each contact.

Now you are ready to draft a simple one page letter.  Include your gratitude, a specific business accomplishment from the last year and what you are doing now.  You might say something like, “I am currently looking for my next opportunity as the Director of Marketing in the metro area specifically with ABC, Inc. or ZXX, Inc.  If you know anyone I should speak with at either organization, please let me know.”

If the contact is someone you would like to meet face-to-face, include a P.S. with a suggestion to meet for coffee or lunch.  For example, “If you want to grab lunch, my treat, either November 30 or December 3 at the Brown Deli, I’d love to catch up and find out what is new with you.”  You can also share in a P.S. that you have a bit of extra time and if there is a business project you could help with to let you know.  Make sure to add your mobile number below the P.S.

Print the letters on your personalized letterhead.  Stuff the envelopes, add a stamp and drop them in the mail.    Remember, the purpose is to show your appreciation and to update your network.

Don’t forget to include family and friends on your list.  The people closest to you may know all about your job search and be your biggest supporters.  As career transitions can be stressful, they are often the people who most need to know you appreciate their support.

Be bold.  If you are coming from a place of honest appreciation your network will be delighted that you took time to contact them in a personal manner.  Few people take time to be appreciative and less take to write a letter.  Connecting regularly with your network is very powerful.

Post a comment and share your favorite tip for sharing appreciation.

Some time ago I began asking my clients and workshop attendees to offer feedback and share which tips they found most effective.   Below are the top five tips.  May they also help you reach out, contact and leverage the power of your personal network.

1.  Find the diamonds, rubies and emeralds among your old contacts. Annually go through your contact database.  Call people you haven’t spoken to in 3 to 8 years.  Update your data:  verify phone numbers, addresses, email addresses and organizations.  Discover what’s new with your contacts. If a number is disconnected or the person has moved on, place those people on your research list.  You might be surprised at how many people say, “I am so glad you called.”  For each contact reached be sure to note and schedule your next contact.  One contact and one follow-up per week helps you stay in contact with 100 people a year.

2.  Organize your contacts into categories.  Use your Contact Management System (CMS) and sort all of your contacts into five or six categories.  My recommended categories are:  1) those who can hire you; 2) those who can influence someone who can hire you; 3) those who can recommend you to someone who can hire you; 4) centers of influence with whom you have a strong relationship and who have an interest in your success; 5) to be determined (TBD) – these are people you just met or have not contacted in some time and therefore you are unsure of the most appropriate category; and 6) others contacts – family members or close friends who belong in your contacts, yet do not fit in one of the first 5 categories.

3.  Pick up the phone.   Allot one hour per day for phone calls.  Call those people in categories 1-3.  Be frank.  Explain you are engaged in exploring opportunities and seeking your next position and ask two questions:  Is there any assistance you can provide them at this time and what names can they give you of people who may need your assistance?  When possible arrange a face-to-face meeting within 3 weeks and secure the names of three referrals.   This is tough to do.  I know.  Face your fear of rejection and pick up the phone.

4.  Build your contact list.   What service can you provide to a group or association that will quickly build your contact list?  Who could use your assistance on a project (large or small) for free?  Offer to help and do it for free.  A former client called four contacts from his “who can influence someone who can hire you” category and offered to review 2-3 contracts for free and provide written recommendations.  Within six weeks, he had three interviews with hiring managers that liked his findings report and added 30 new, solid contacts to his list.

5.  Leverage the power of direct mail.  Mail requires thought, planning and an investment.  Sending direct mail to your top contacts pays dividends.  Unless you have invested in an email system with analytics and tracking features you may never know whether your email was delivered, opened or read.   However, direct mail that includes a strong call to action, such as, “Will you meet me for lunch downtown at your favorite deli at 12 noon, Tuesday, Oct 5 for a sandwich and conversation?” pays off amazing well and has a cumulative impact over time.

What is your favorite tip?  Do you have an adaptation or a success story?

Please share how you used one of these tips to manage your personal marketing and reach your contacts.

“The man who views the world at 50 the same as he did at 20 has wasted 30 years of his life.” ~ Muhammad Ali

Do you view the world differently than you did 30 years ago?  How do you view your career differently than you did 30 years ago?

Sharing — and owning — your story and life is an amazing and profitable journey.  It is not, however, without risk, fear and bumps along the way.

One of the bumps we all encounter is the need to adjust, adapt or change our point of view.  How have you changed your point of view?  Is your identity still tied to your career?

When I hear someone tie their identity to a job, title, or even a job loss, I immediately flash back to my 20’s and my point of view at the time.  Also, I recall how I felt when I lost the job I thought I would have forever.  I understand these emotions on a very personal level.

I have never forgotten those feelings, nor the lessons I learned due to my point of view at the time.    However, I did not waste 30 years, I adjusted my world view.

One of the shifts in my view is that I now believe I am enough.  I have and can access all I need to be successful.  The super cool thing is that you do, too!

I believe, without a doubt, that each person on earth is given unique skills and talents and is able to find a job that sustains their lifestyle and utilizes their gifts and talents.

You can find a job in tough economic times.  You can do work you enjoy.  You can move past a job loss.  You are not dependent on a specific employer or the state of the economy for your success.

Seeing, sharing and owning who you are as a person (not just as an employee) creates an amazing career and life journey.  You will never see the world the same.

Do you feel like you are wasting time?  Do you need some help to land the job you want?  Contact me and let’s talk about how I might be able to help.

I guarantee shifting your view will accelerate your search and will keep you from wasting years of your life.

LinkedIn is a great tool.  Yet, if you are making some of the most common mistakes, your profile may by hurting you more than helping you.

Recruiters search LinkedIn for candidates.  Hiring managers use LinkedIn to prep for interviews and decide who lands on the short list.  Your friends and network contacts (new and established) access and use your LinkedIn profile to share information about you, connect with you and decide if they would like to do business with you.

What message are you sending?

Here are 4 common mistakes to avoid if you want to be in the running for the ‘right’ position:

1. Pasting your résumé into your profile.  LinkedIn is not a job board, rather it is a gateway to your online presence.  With its volume and traffic, your LinkedIn profile will show up in most searches for you and for the job you do.  Create a compelling summary that gains you favorable attention.  Ensure your prose encourages people to read your summary, click your links and learn more about you.  People hire people they know, like and trust.  Use your profile to become trusted and to build relationships.  Job opportunities will follow.
2. Ignoring the details.  Your LinkedIn profile is a 24-7 marketing site for you.  Be sure you optimize your profile, so it will be found in a search.  List, at minimum, your past three job titles and link to your past employer(s) Company LinkedIn page’s (if they have one). Focus on your key skills, the benefits you offer and problems you solve. Be selective and highlight the talents for which you want to be known.  Manage your endorsements — looking like a ‘Jack or Jill of All Trades’ does not enhance your value.
3. Being generic.  Your profile needs to pop and paint a picture of you.  If it reads like a dry job description, it may be promptly discarded.  People hire people, not lists of skills.  Include your personality.  Create an emotional connection.  Use facts to tell your story and demonstrate your experience and value.
4. Dropping in only occasionally.  Create a plan to regularly engage in the community and update your LinkedIn profile.  Just as not returning a phone call reflects your lack of interest, so does not responding on LinkedIn.  A slow response reveals much to those who use LinkedIn as a recruiting or sourcing tool.  If you are shopping for a home and pass a house with neglected gardens, what is your first thought?  Do you perceive it to have a lower value or be a bargain due to its need of repair?  The same principal applies to LinkedIn.

Do you think your schedule is too busy for a great well managed LinkedIn profile?  You can have a great LinkedIn profile and manage it in just minutes a week.

Email me to learn more about effectively managing your LinkedIn profile.  I will send you a video link and a fun tip sheet.

Listening is a mix of art and science.  The investment is low, yet few job searchers really listen to the companies they are targeting.  Are you listening? You know doing research on potential employers is important.  You know how and where to research companies. Do you think research trumps listening? Too often I hear, “I have done the research and know the company, so why listen?”  OK, I get it.  You know your target market. You have narrowed your list of companies.  You are focused on those who have problems you can solve.  But, do you know if these companies want to solve the problems you’re best at solving?  That is one good reason to listen. What if by listening, you discover that all the companies you are targeting don’t want or need to solve the problems you solve.  What will you do?  Will that change your next action? The real value and impact of listening is saving time.  Listening helps you shift your actions and improve your results. Can you think of other reasons to listen? Here are a few:

• You may discover other problems or wants you can help solve
• You’ll hear about new products or services that are about to launch where you’re experience would be valuable
• You’ll learn about changes in the marketplace or competition that enhances your value

Where do you “listen” to your target companies?   One of my favorite places is industry blogs.  Another helpful place to listen is LinkedIn.  Did you know there are 3 Million LinkedIn Company Pages and Counting? What is your top reason to listen to the companies that you follow?   Where is your favorite place to listen? Please post your answers below and share your great listening tips with others.

Does today, or worse yet, your life, feel out of sync?  Is this feeling impacting your career?

When you get up in the morning to go to work, does it feel like it is the middle of summer and you’re walking around in your winter coat, hat and gloves?  Does your work feel more like shoveling snow than playing on the beach?

It saddens me to think about the number of talented professionals who say their careers feel like a “heavy winter coat on a hot summer day.”  Life is meant to be fun and enjoyable.  Earning a living and sustaining your career shouldn’t feel like a burden.

If you feel out of sync in your work, or in a career transition, it is not a huge problem.  In fact, it is much easier to solve than you think.

But, you say, “The economy is still not very good.”  Well, guess what?  You can have a job you love in a good economy or a bad one.  The economy does not drive your career — you do!

When you feel restless or like something is missing in your career, it might be that you are just a little out of touch with your talents.  Maybe you are not fully using them or you got sucked into someone else’s opinion of what your great career looks like.

These three steps will help you get clarity, find focus and feel in sync:

• Assessing where you are
• Assessing what you are saying and doing
• And, asking yourself, “Are these things in alignment?”

To help, answer the following questions:

• List three things you did this week that felt wearing a winter coat in summer.
• Now, list three things you love to do.
• What do I talk about?
• Does what I talk about feel like a burden or a joy?
• What would happen if I did more of the things I do well and enjoy doing?
• What would happen if the things I enjoy doing were the things I talk about and share with others?

Being in sync is really only steps away when you align your talent to your work, and your message to your talent.   Using the steps above, create a plan to use your unique gift and execute your plan at least 9 minutes per day.  If you have a question or need some help to get started, contact me.

There are talented professionals who work on their resume and their marketing message.  They spend days and weeks getting it “perfect.”  Yet, for some reason, the results don’t follow.

What is the impact of this?  Disappointment, frustration and often rejection.

Are you doing all the “right stuff’?”  Do you network, engage your contacts and set interviews, yet never get an offer?  Or, worse, continue to hear, “You’re overqualified” or “We hired a better fit for our needs.”

It is very disheartening when you believe you are doing all the right things, yet results do not materialize.  It wears on your confidence and sends your stress level sky-high.

If you received an interview, someone reviewed your resume and spent time checking you out online.  By copying your resume directly into your LinkedIn profile, it feels like you are in alignment.  Yet if these tools are out of sync with who you are, no matter how much they align with one another, you are setting yourself up for disappointment.

The continued emotional stress may have you contemplating giving up on securing your dream job.  But, before you give up, get real with yourself.  Take a HARD look at your profile, resume and search-related marketing.

From the outside it may appear your search is going well, after all, you are producing a lot of activity.  But, internally, it is just not happening.  It is time to ask yourself, “What is going on?  What am I doing wrong?”

Many issues arise from two things.  The first deals with WHO you are targeting.  Most likely, your target employer list needs to be narrowed down or altered and the level of the position you are seeking needs to be more commensurate with your experience, expertise and aligned with your overall goals.  The second thing getting in your way, deals with WHAT you are talking about.  You must work to make your marketing message more clear and compelling.

Most of the time, the second thing is MUCH more critical because it involves looking internally, at your thoughts and beliefs.  I believe you’ll find your thoughts are misaligned.  This is fouling up your results.  I have come to realize that if you are working hard (and smart) and the results are still not showing up, your thoughts and beliefs are out of sync with your marketing.

Maybe you believe you want to find a job, land the interview and love your life again, BUT you actually don’t think it is possible or true.   Guess what?  It is not possible if you don’t think it is possible.

Why?  Until your marketing, actions and behaviors are aligned with your thoughts, feelings and beliefs it is not possible to find the ideal job you say you want.

Here is an example: Peter is a senior process engineer with unique expertise in the pharmaceutical manufacturing industry.  His experience includes project management, process improvement and operations.  He is good at what he does and he wants continue to contribute his time and talent to the industry.  Peter is networking and doing everything else he “should be” doing.

As we looked at his marketing, Peter realized there were several pieces that were not in alignment with what he really wanted in his next position.  As he examined his beliefs and actions, he noticed the subtle self-sabotage that translated into lack of appropriate tasks, follow-up and other actions that made him look and feel busy, but didn’t garner any results.

One of my mentors calls this “driving with the brake on.”  You are burning fuel, tires, and moving, yet what you are doing is very destructive.   With just a few quick coaching calls, Peter was able to release the brake.  The subsequent actions he adopted were not nearly as hard or time consuming and lead him to land four interviews in three weeks.  After a second round of interviews, he had two offers.  He selected a position he is really excited about and it is congruent with his gifts, talents and family goals.

What are the thoughts and beliefs that are holding you back?  Is it time for you to align your thoughts and beliefs and take actions that net results?

Are you tired of just hoping to be successful?  Contact me, together we can achieve results.

It is summer — even in New England!  To many, summer brings a slower or different pace.  A pace that often allows for reflection.

On a hot summer day, I love to lie in the grass and look up at the clouds, letting my mind wander about what is next for me and my career.  A clear vision begins to form and I use that vision to generate a plan for the coming year.

As a kid I would lie in the grass, usually over several days and I would envision my life, my career — everything.   Then I would have a clear picture of where I was going and what I needed to do in order to achieve my goals.  The vision always became reality when I executed on the priorities. Then the following summer I’d expand my vision and paddle forward.

This process shaped my view of creating, managing and fine turning my life and my career and, to some extent, my view of how others manage their careers.  As I see it, people often manage their careers as travelers on a river.  They are either Floaters or Paddlers.

FLOATERS let the river take them wherever it chooses.  They are content to watch the world go by at its own pace—with their progress and direction at the mercy of other forces. Floaters sometimes take an unexpected dip because they are not prepared for the currents. Floaters just let it happen.

There are floaters in the workplace, too.  They allow bosses, department heads and other forces to direct their careers. Unprepared for change, they can find themselves “in deep water,” trying to figure out what happened – wondering if that promotion will ever come and where their career is going. Floaters don’t take control of their careers; they don’t live their purpose.

PADDLERS, on the other hand, take charge of their direction, path and speed. Paddlers are going somewhere – with a purpose. Paddlers make it happen.

Paddlers have a distinct mindset and a purpose.  They think like the CEO of a business. They assess their strengths and weaknesses, develop their skills and hone an understanding of the currents, conditions and environment.  Paddlers, like kayakers, have a plan for the trip.  If they take a spill they have the ability, confidence and self-understanding to right the craft quickly and continue their journey. What might have been a disaster becomes a minor detour.

Are you a floater or paddler?

Does it matter?   That is for you to decide.

Consider the following:

It is still a very competitive workplace and marketplace.

Releasing your career and floating down the river does limit your ability to control and influence your revenue stream (or salary, if you are still thinking like an employee) and your happiness.  Floating can be stressful and unfulfilling.  Stress and lack of fulfillment zap both the fun and enjoyment out of life and, at least for me, impact happiness.

Owning your career and your vision allows you to control the pace at which you paddle, influence your revenue and kick in your fun factor.  Less stress, more money, the work you enjoy, and WOW, loving your life!  Paddling does take work, yet for me it is the best choice.

Comment below and let me know if you are a Paddler or a Floater and why your choice is important to you.